E*TRADE vs eToro 2025
In this head to head comparison of E*TRADE vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of E*TRADE vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing between E*TRADE and eToro for your investment needs, it's crucial to consider the variety of options each platform offers. E*TRADE is a standout choice, ranked 4th out of 18 brokers by StockBrokers.com for its range of investments, earning an impressive 4.5 stars. In contrast, eToro ranks 16th with a 2.5-star rating, indicating a more limited selection. Whether you prioritize a diverse investment portfolio or specific trading capabilities, understanding these differences is key to making the best decision for your financial objectives.
E*TRADE offers a comprehensive array of investment options, including stock trading, margin trading, mutual funds, futures trading, and options trading. The platform also provides access to OTC stocks and both traditional and Roth IRA accounts, supporting a wide range of investment strategies. While E*TRADE does not offer fractional shares or crypto trading, it does provide advisor services, catering to investors who may benefit from professional guidance.
On the other hand, eToro distinguishes itself by offering fractional shares and an extensive selection of 26 cryptocurrencies, catering to those interested in cutting-edge investment opportunities. However, eToro falls short in areas where E*TRADE excels, such as margin trading, mutual funds, futures trading, and IRA accounts. While eToro does offer standard stock and options trading, it lacks OTC stock options and advisor services, which might limit its appeal to investors seeking a more traditional or supported investing experience.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | No |
Fractional Shares | No | Yes |
OTC Stocks | Yes | No |
Mutual Funds | Yes | No |
Options Trading | Yes | Yes |
Futures Trading | Yes | No |
Crypto Trading | No | Yes |
Crypto Trading - Total Coins | 0 | 26 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When evaluating online trading platforms, E*TRADE emerges as a more comprehensive choice compared to eToro, particularly for investors prioritizing advanced features and detailed charting options. E*TRADE offers a richer set of tools for customizing trading experiences, allowing users to adjust open orders directly on charts and view historical trades, corporate events, and automated technical analyses. Additionally, with 121 technical indicators and 37 drawing tools available, E*TRADE proves beneficial for those keen on detailed market analysis. In contrast, eToro provides a simpler experience, potentially appealing to those new to trading or seeking straightforward tools. According to StockBrokers.com, E*TRADE ranks at an impressive 5th place, while eToro is positioned 12th among 18 brokers, reflecting the difference in their offerings.
In terms of platform accessibility, both E*TRADE and eToro provide browser-based platforms, catering to users who prefer not utilizing downloadable software. They both support paper trading for practice, which is ideal for learning without financial risk. However, neither offers a trading journal, which might be a drawback for those who prefer documentation of their trading activities. Watch list functionality varies significantly, with E*TRADE providing up to 43 columns, which is more than eToro’s offering of 7, thus allowing for more detailed record-keeping of stock activity.
Customization capabilities also distinguish these two platforms. E*TRADE provides more flexibility with 8 customization fields for stock chart SMA studies versus eToro's 5. That said, neither platform supports creating entirely custom studies, which may limit advanced users looking to build unique analyses. Despite this limitation, E*TRADE still nets a strong 4-star rating for its platform and tools, whereas eToro receives a more modest 2.5 stars, further emphasizing E*TRADE's superior standing in catering to engaged and detail-oriented traders. Overall, E*TRADE presents a more feature-rich platform, excelling in functionality and user customization.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | Yes | Yes |
Watch Lists - Total Fields | 43 | 7 |
Charting - Indicators / Studies | 121 | 46 |
Charting - Drawing Tools | 37 | 48 |
Platforms & Tools |
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Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025
When it comes to educating beginner investors, E*TRADE shines as a comprehensive resource. Offering a range of educational materials, E*TRADE covers stocks, ETFs, options, mutual funds, and bonds. With supportive tools like webinars, educational videos, and paper trading, E*TRADE provides new investors with multiple avenues to learn and grow. Though it lacks features like educational quizzes or tracking progress, E*TRADE earns a high rating of 5 stars for its educational offerings and ranks fourth among 18 brokers on StockBrokers.com, underscoring its commitment to investor education.
In contrast, eToro offers more limited resources for investor education. While it does provide educational material on stocks and includes videos and paper trading to help beginners practice, it falls short in areas like ETFs, options, mutual funds, and bonds. The absence of webinars and quizzes further highlights the gaps in its educational support. As a result, eToro has a 2.5-star education rating and ranks fifteenth out of 18 brokers in the StockBrokers.com evaluation. For those prioritizing educational resources, E*TRADE proves to be the more accomplished choice.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | No |
Education (Options) | Yes | No |
Education (Mutual Funds) | Yes | No |
Education (Bonds) | Yes | No |
Paper Trading | Yes | Yes |
Videos | Yes | Yes |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing E*TRADE and eToro for their stock trading app capabilities, E*TRADE generally offers a more comprehensive experience, particularly if you're focused on customization and real-time features. E*TRADE holds a higher overall rating with five stars compared to eToro's 4.5 stars and ranks fourth out of 18 brokers on StockBrokers.com, while eToro places eleventh. This suggests that while both platforms offer solid options for mobile trading, E*TRADE edges ahead in terms of user satisfaction and available features.
E*TRADE and eToro both provide trading apps for iPhone and Android devices, ensuring broad accessibility. However, E*TRADE also offers an Apple Watch app, unlike eToro. For after-hours stock trading, E*TRADE supports this feature on mobile, while information for eToro is not specified. Both platforms allow mobile options trading and offer streaming quotes, though E*TRADE further distinguishes itself by providing streaming live TV, which eToro does not. Conversely, eToro counters with videos on demand, a feature absent on E*TRADE. Stock alerts and the ability to create custom watch lists are available on both platforms, but E*TRADE allows for greater column customization in watch lists.
Diving deeper into charting features, E*TRADE again offers a more flexible experience. Both brokers enable after-hours charting and multiple time frames, but E*TRADE provides more technical studies, with 107 compared to eToro's 103, and supports viewing charts in landscape mode—a feature not available on eToro. Additionally, while both platforms allow stock comparisons on charts, E*TRADE's extra flexibility and customization options can be key differentiators for traders seeking more detailed analysis tools.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | Yes |
Charting - After-Hours | Yes | Yes |
Charting - Technical Studies | 107 | 103 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing the fee structures of E*TRADE and eToro, it's clear that both brokers offer cost-effective options for traders, but they do so in slightly different ways. E*TRADE stands out with its $0 minimum deposit, making it accessible for anyone wanting to start trading without upfront financial barriers. In contrast, eToro requires a minimum deposit of $50. However, for those interested in trading options, eToro has a competitive edge with no per-contract fees, while E*TRADE charges $0.65 per options contract.
Both platforms offer commission-free trading for regular stock trades, appealing to budget-conscious investors. However, when it comes to account transfers, partial transfers with E*TRADE are free, whereas eToro charges $75 for the same process. Full account transfers incur a $75 fee on both platforms, maintaining parity in this aspect.
When considering margin accounts, E*TRADE provides a comprehensive offering, albeit with interest rates for balances under $100,000 ranging from 13.2% to 14.2%. This gives experienced traders the leverage options they might seek. eToro, however, does not offer margin trading, which might limit some strategies but also simplifies its pricing structure. Additionally, both brokers avoid charging IRA annual or closure fees and charge no fees for options exercises or assignment, further aligning their offerings for customers focused on cost efficiency.
Feature |
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Minimum Deposit | $0.00 | $50.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.00 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | |
IRA Closure Fee | $0.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading, both E*TRADE and eToro offer some essential features, but they differ significantly in their offerings. E*TRADE provides a more integrated experience with streaming time and sales for stocks, ensuring that traders have real-time access to crucial market data. This platform also supports streaming live TV, enabling traders to stay updated with financial news as they execute trades. Additionally, E*TRADE excels with features like direct market routing for stocks and trading hotkeys for faster trade entries, enhancing the trading experience with quick and precise execution. Furthermore, E*TRADE provides level 2 quotes, giving traders deeper insights into market depth.
On the other hand, eToro also offers streaming time and sales for stocks, but lacks many of the advanced features that could improve a day trader's efficiency. It does not support streaming live TV, direct market routing, or trading hotkeys, which could limit quick access to data and execution speed. Additionally, eToro does not offer level 2 quotes, which might put more detailed market information out of reach for traders. While neither platform provides strategy backtesting, short locator tools, or order liquidity rebates, E*TRADE's suite of features could present a more appealing option for dedicated day traders seeking comprehensive market access and tools for efficient trading.
Feature |
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Streaming Time & Sales | Yes | Yes |
Streaming TV | Yes | No |
Direct Market Routing - Stocks | Yes | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, E*TRADE offers a more comprehensive suite of tools and resources compared to eToro. For investors seeking a robust platform that includes everything from stock and ETF research to mutual funds and bond insights, E*TRADE is the clear winner. Additionally, E*TRADE provides downloadable PDF reports, various screener tools, and a facility to view portfolio allocations by asset class, giving it a 5-star market research rating. Meanwhile, eToro focuses mainly on social media sentiment data and ESG research, but lacks in other critical research areas, earning a market research rating of 1.5 stars.
E*TRADE stands out with its extensive market research resources, covering stocks, ETFs, mutual funds, pink sheets, and bonds. Investors benefit from detailed analytical tools such as downloadable reports in multiple categories, as well as screeners to generate trade ideas. An additional advantage is the ability to analyze portfolio distribution across different asset classes, helping users make more informed decisions. Although E*TRADE does not offer ESG research, its diverse options more than compensate for this omission, securing its position as the second-ranked broker for market research according to StockBrokers.com.
eToro, while popular for its social trading features, falls short on market research offerings compared to E*TRADE. Although it provides stock research influenced by social media sentiment and ESG data, these alone do not suffice for a comprehensive market analysis. The platform lacks downloadable reports, screeners, and detailed insights into asset allocation—factors which significantly enhance an investor's ability to craft a diverse and optimized portfolio. As a result, eToro ranks 14th among 18 brokers for market research, making it less favorable for investors who prioritize in-depth market exploration.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | No |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | No |
Research - Mutual Funds | Yes | No |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | No |
Screener - Bonds | Yes | No |
Research |
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When evaluating the banking capabilities of online brokers, E*TRADE and eToro offer distinctly different services. E*TRADE stands out with a comprehensive suite of banking features, including checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). On the other hand, eToro does not provide any of these traditional banking services. For those seeking an online broker that also functions as a full-service banking partner, E*TRADE clearly offers more options compared to eToro.
Feature |
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Checking Accounts | Yes | No |
Savings Accounts | Yes | No |
Debit Cards | Yes | No |
Credit Cards | Yes | No |
Mortgage Loans | Yes | No |
CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that E*TRADE is better than eToro. E*TRADE finished with an overall score of 95.4%, while eToro finished with a score of 66.1%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
While E*TRADE does not offer cryptocurrency trading, eToro provides access to 26 different coins, making it a preferred choice for investors interested in digital assets.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
When comparing online brokers E*TRADE and eToro, E*TRADE offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide traditional or Roth IRA account options.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | E*TRADE | eToro | |
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Commissions & Fees | N/A | N/A | |
Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | E*TRADE Review | eToro Review |
Broker Screenshots | E*TRADE | eToro | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | E*TRADE | eToro | |
---|---|---|---|
Minimum Deposit | $0.00 | $50.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $6.95 | N/A | |
Mutual Fund Trade Fee | $0.00 | N/A | |
Options (Per Contract) | $0.65 | $0.00 | |
Futures (Per Contract) | $1.50 | (Not offered) | |
Broker Assisted Trade Fee | $25 | $0 |
Margin Rates | E*TRADE | eToro | |
---|---|---|---|
Margin Rate Under $25,000 | 14.2% | Not offered | |
Margin Rate $25,000 to $49,999.99 | 13.7% | Not offered | |
Margin Rate $50,000 to $99,999.99 | 13.2% | Not offered | |
Margin Rate $100,000 to $249,999.99 | 12.7% | Not offered | |
Margin Rate $250,000 to $499,999.99 | 12.2% | Not offered | |
Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
Margin Rate Above $1,000,000 | Varies | Not offered |
Account Fees | E*TRADE | eToro | |
---|---|---|---|
IRA Annual Fee | $0.00 | ||
IRA Closure Fee | $0.00 | ||
Account Transfer Out (Partial) | $0.00 | $75.00 | |
Account Transfer Out (Full) | $75.00 | $75.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | E*TRADE | eToro | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Margin Trading | Yes | No | |
Fractional Shares | No | Yes | |
OTC Stocks | Yes | No | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 0 | |
Futures Trading | Yes | No | |
Forex Trading | No | No | |
Crypto Trading | No | Yes | |
Crypto Trading - Total Coins | 0 | 26 | |
Mutual Funds (No Load) | 6486 | 0 | |
Mutual Funds (Total) | 7242 | 0 | |
Bonds (US Treasury) | Yes | No | |
Bonds (Corporate) | Yes | No | |
Bonds (Municipal) | Yes | No | |
Traditional IRAs | Yes | No | |
Roth IRAs | Yes | No | |
Advisor Services | Yes | No | |
International Countries (Stocks) | 0 | 0 |
Order Types | E*TRADE | eToro | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | No | |
Order Type - After Hours | Yes | No | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | Yes | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | No |
Beginners | E*TRADE | eToro | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | No | |
Education (Options) | Yes | No | |
Education (Mutual Funds) | Yes | No | |
Education (Bonds) | Yes | No | |
Education (Retirement) | Yes | No | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | No | |
Paper Trading | Yes | Yes | |
Videos | Yes | Yes | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | No | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | No | No |
Stock Trading Apps | E*TRADE | eToro | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | No | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | No | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | Yes |
Stock App Features | E*TRADE | eToro | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | Yes | No | |
Videos on Demand | No | Yes | |
Stock Alerts | Yes | Yes | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | Yes | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | E*TRADE | eToro | |
---|---|---|---|
Charting - After-Hours | Yes | Yes | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 107 | 103 | |
Charting - Study Customizations | Yes | Yes | |
Charting - Stock Comparisons | Yes | Yes |
Trading Platforms | E*TRADE | eToro | |
---|---|---|---|
Active Trading Platform | Power E*TRADE | N/A | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | Yes | Yes | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 43 | 7 |
Stock Chart Features | E*TRADE | eToro | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 121 | 46 | |
Charting - Drawing Tools | 37 | 48 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | No | No | |
Charting - Automated Analysis | Yes | No | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 8 | 5 | |
Charting - Custom Studies | No | No |
Day Trading | E*TRADE | eToro | |
---|---|---|---|
Streaming Time & Sales | Yes | Yes | |
Streaming TV | Yes | No | |
Direct Market Routing - Stocks | Yes | No | |
Ladder Trading | No | No | |
Trade Hotkeys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | E*TRADE | eToro | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | No | |
Research - Pink Sheets / OTCBB | Yes | No | |
Research - Bonds | Yes | No | |
Screener - Stocks | Yes | No | |
Screener - ETFs | Yes | No | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | No | |
Misc - Portfolio Allocation | Yes | No |
Stock Research | E*TRADE | eToro | |
---|---|---|---|
Stock Research - PDF Reports | 8 | 0 | |
Stock Research - Earnings | Yes | Yes | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | No | Yes | |
Stock Research - SEC Filings | Yes | Yes |
ETF Research | E*TRADE | eToro | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | No | |
ETF Fund Facts - Net Assets | Yes | No | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | No | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | E*TRADE | eToro | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | No | |
Mutual Funds - Performance Chart | Yes | No | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | No | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | No | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | No | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | E*TRADE | eToro | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | No | |
Option Chains - Streaming | Yes | No | |
Option Chains - Total Columns | 32 | 0 | |
Option Chains - Greeks | 5 | 4 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | No | |
Option Probability Analysis Adv | Yes | No | |
Option Positions - Greeks | Yes | No | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | No |
Banking | E*TRADE | eToro | |
---|---|---|---|
Bank (Member FDIC) | Yes | No | |
Checking Accounts | Yes | No | |
Savings Accounts | Yes | No | |
Credit Cards | Yes | No | |
Debit Cards | Yes | No | |
Mortgage Loans | Yes | No |
Customer Service | E*TRADE | eToro | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | No | |
Phone Support (Current Customers) | Yes | No | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | Yes | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | No |
Overall | E*TRADE | eToro | |
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Overall |
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Commissions & Fees | N/A | N/A | |
Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | E*TRADE Review | eToro Review |