Written by StockBrokers.com
In this head to head comparison of E*TRADE vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing E*TRADE and eToro for their investment offerings, E*TRADE emerges as a standout option with a rating of 4.5 stars for the range of investments, significantly higher than eToro’s 2.5 stars. E*TRADE's extensive options secure it the #4 spot among 14 brokers ranked by StockBrokers.com, while eToro lands at #14. This reflects E*TRADE’s broader appeal and diverse range of investment opportunities, catering to various investor needs compared to eToro’s more limited selection.
E*TRADE offers a comprehensive suite of investment options, including stock trading, margin trading, OTC stocks, mutual funds, options trading, and futures trading. On top of that, E*TRADE supports traditional and Roth IRA accounts, appealing to those looking for tax-advantaged retirement planning. Although not offering direct crypto trading and fractional shares, E*TRADE provides various other avenues for seasoned investors, such as advisor services to assist with portfolio management.
eToro, while providing stock and options trading alongside cryptocurrency access, stands out with its atypical feature of fractional shares trading, which appeals to new investors seeking accessibility to higher-priced stocks without purchasing full shares. eToro distinguishes itself in the cryptocurrency space, offering 26 different coins for trading, although it lacks OTC stocks, mutual funds, and an array of retirement account options. These distinctions make eToro more suitable for users focused on simplified stock investments and crypto trading.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | No |
| Fractional Shares | No | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | Yes |
| Crypto Trading - Total Coins | 0 | 26 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
In comparing E*TRADE and eToro's trading platforms and tools, several distinctions become evident. E*TRADE generally receives higher ratings, earning 4 out of 5 stars, and ranks 5th among 14 brokers, while eToro garners 2.5 stars and ranks 12th. E*TRADE offers a quite comprehensive suite of features, being particularly robust in areas such as technical analysis and chart customization. It provides numerous technical indicators and drawing tools, alongside capabilities to show corporate events and historical trades on charts. In contrast, eToro, although less feature-rich in certain technical areas, maintains a user-friendly platform with a focus on social trading elements, appealing to beginners and traders interested in community engagement.
Both E*TRADE and eToro offer browser-based platforms but lack desktop applications for Windows and Mac. They provide paper trading, which is useful for users wishing to practice strategies without risking real money. Watchlist functionality varies significantly, with E*TRADE offering 43 columns compared to eToro's 7, enabling more comprehensive market monitoring on E*TRADE's part. Although neither offers a trading journal, they both include options to add notes and index overlays to charts.
For chart customizations, E*TRADE shines with its wide array of technical indicators and drawing tools, including 121 indicators and 37 drawing tools. Users can also benefit from the ability to adjust orders directly on charts, set custom date ranges, and display automated technical analysis. In comparison, eToro offers fewer technical indicators but exceeds in drawing tools. Both platforms allow users to save multiple chart profiles, yet neither supports the creation of custom studies. Overall, E*TRADE serves traders seeking more extensive analytical capabilities, whereas eToro caters to those prioritizing simplicity and community trading elements.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | Yes |
| Watch Lists - Total Fields | 43 | 7 |
| Charting - Indicators / Studies | 121 | 46 |
| Charting - Drawing Tools | 37 | 48 |
| Platforms & Tools |
|
|
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When it comes to investing education for beginners, E*TRADE and eToro offer differing experiences. E*TRADE excels in providing a broad spectrum of educational resources, including stock, ETF, options, mutual funds, and bonds education. This extensive offering is complemented by practical tools like paper trading, educational videos, and webinars, supporting new investors in building their foundational knowledge. In contrast, eToro focuses more narrowly, offering stock education but lacking resources in areas like ETFs, options, mutual funds, and bonds. While eToro does provide paper trading and educational videos, the absence of webinars limits further engagement opportunities for new learners.
Rated 5 stars for education, E*TRADE holds a strong position at #4 among 14 brokers according to StockBrokers.com, showcasing its commitment to comprehensive investor education. Meanwhile, eToro receives a 2.5-star rating for its educational offerings and sits at #14 in the same ranking, reflecting the limited scope of its educational resources. While neither platform provides learning progress tracking or educational quizzes, E*TRADE's more inclusive approach helps beginners explore a wider array of investment topics compared to eToro's narrower educational focus.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Bonds) | Yes | No |
| Paper Trading | Yes | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to selecting a stock trading app, E*TRADE and eToro offer competitive choices, but E*TRADE tends to hold the upper hand for technology-driven traders. With a 5-star rating and a ranking of 4th out of 14 brokers by StockBrokers.com, E*TRADE excels in providing extensive features and a seamless trading experience. Its comprehensive platform includes offerings like a mobile app for both iPhone and Android, plus exclusive features not present in eToro, such as an Apple Watch app, streaming live TV, and more customizable watchlist options. In contrast, eToro, rated at 4.5 stars and ranked 11th, still delivers solid performance with its intuitive interface and video on demand but lacks some of E*TRADE's depth in features.
E*TRADE impresses with its capability for mobile after-hours stock and options trading, streaming quotes, and a wealth of technical studies, with a total of 107 compared to eToro's 103. Furthermore, E*TRADE caters to detail-oriented traders by offering customizable watchlist columns, the ability to view charts in landscape mode, and accommodate multiple time frames, features not available in eToro's mobile app. eToro matches E*TRADE in providing crucial elements like mobile option trading, creating custom watch lists, and stock comparisons on charts. However, it falls short in customization and viewing options.
Overall, while both platforms offer a wide range of capabilities for mobile trading, E*TRADE stands out as the more comprehensive choice for traders seeking an extensive feature set and additional customization flexibility. Meanwhile, eToro remains a reliable option for traders who prioritize user-friendly navigation and content-rich experiences, such as the inclusion of video on demand. Although each platform has its strengths, E*TRADE slightly edges out eToro in terms of breadth and customization options.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | Yes | Yes |
| Charting - Technical Studies | 107 | 103 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When comparing the fee structures of E*TRADE and eToro, it's clear that both brokers offer cost-effective options for traders, but they do so in slightly different ways. E*TRADE stands out with its $0 minimum deposit, making it accessible for anyone wanting to start trading without upfront financial barriers. In contrast, eToro requires a minimum deposit of $50. However, for those interested in trading options, eToro has a competitive edge with no per-contract fees, while E*TRADE charges $0.65 per options contract.
Both platforms offer commission-free trading for regular stock trades, appealing to budget-conscious investors. However, when it comes to account transfers, partial transfers with E*TRADE are free, whereas eToro charges $75 for the same process. Full account transfers incur a $75 fee on both platforms, maintaining parity in this aspect.
When considering margin accounts, E*TRADE provides a comprehensive offering, albeit with interest rates for balances under $100,000 ranging from 13.2% to 14.2%. This gives experienced traders the leverage options they might seek. eToro, however, does not offer margin trading, which might limit some strategies but also simplifies its pricing structure. Additionally, both brokers avoid charging IRA annual or closure fees and charge no fees for options exercises or assignment, further aligning their offerings for customers focused on cost efficiency.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $0.00 |
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When it comes to day trading, both E*TRADE and eToro offer some essential features, but they differ significantly in their offerings. E*TRADE provides a more integrated experience with streaming time and sales for stocks, ensuring that traders have real-time access to crucial market data. This platform also supports streaming live TV, enabling traders to stay updated with financial news as they execute trades. Additionally, E*TRADE excels with features like direct market routing for stocks and trading hotkeys for faster trade entries, enhancing the trading experience with quick and precise execution. Furthermore, E*TRADE provides level 2 quotes, giving traders deeper insights into market depth.
On the other hand, eToro also offers streaming time and sales for stocks, but lacks many of the advanced features that could improve a day trader's efficiency. It does not support streaming live TV, direct market routing, or trading hotkeys, which could limit quick access to data and execution speed. Additionally, eToro does not offer level 2 quotes, which might put more detailed market information out of reach for traders. While neither platform provides strategy backtesting, short locator tools, or order liquidity rebates, E*TRADE's suite of features could present a more appealing option for dedicated day traders seeking comprehensive market access and tools for efficient trading.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | Yes | No |
| Direct Market Routing - Stocks | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
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When it comes to market research capabilities, E*TRADE significantly outshines eToro, providing a more comprehensive suite of tools and resources for investors. Ranked as the second-best broker by StockBrokers.com for market research, E*TRADE receives a glowing five-star rating, whereas eToro sits at the bottom of the list with just 1.5 stars. This substantial difference reflects E*TRADE’s wider array of research functionalities and support for various asset types, making it a preferred choice for those seeking in-depth market analysis.
E*TRADE stands out with its extensive research offerings, including access to stock, ETF, mutual fund, Pink Sheets/OTCBB, and bond research. Investors can benefit from downloadable PDF reports for stocks, ETFs, and mutual funds, along with specific screeners for each asset class. Notably, E*TRADE integrates social media sentiment data into its stock research, allowing users to gauge market trends through this modern lens. Additionally, investors can view portfolio allocations by asset class, helping them make informed decisions about their investments.
In contrast, eToro’s market research capabilities are more limited. While it does offer stock and ETF research and incorporates social media sentiment data, it lacks downloadable PDF reports and screeners for asset classes, apart from an absence of mutual fund and bond research. Despite its strength in providing ESG research insights, eToro's tools are relatively basic compared to the breadth E*TRADE offers. For investors who prioritize detailed analysis and a wide range of research tools, E*TRADE clearly emerges as the more advantageous platform.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | No |
| Screener - Bonds | Yes | No |
| Research |
|
|
When evaluating the banking capabilities of online brokers, E*TRADE and eToro offer distinctly different services. E*TRADE stands out with a comprehensive suite of banking features, including checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). On the other hand, eToro does not provide any of these traditional banking services. For those seeking an online broker that also functions as a full-service banking partner, E*TRADE clearly offers more options compared to eToro.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Checking Accounts | Yes | No |
| Savings Accounts | Yes | No |
| Debit Cards | Yes | No |
| Credit Cards | Yes | No |
| Mortgage Loans | Yes | No |
| CDs | Yes | No |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than eToro. E*TRADE finished with an overall score of 95.4%, while eToro finished with a score of 66.1%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
While E*TRADE does not offer cryptocurrency trading, eToro provides access to 26 different coins, making it a preferred choice for investors interested in digital assets.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
When comparing online brokers E*TRADE and eToro, E*TRADE offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide traditional or Roth IRA account options.
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0 of 5| Overall Rating | E*TRADE | eToro | |
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| Review | E*TRADE Review | eToro Review |
| Broker Screenshots | E*TRADE | eToro | |
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| Trading Fees | E*TRADE | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $0 |
| Margin Rates | E*TRADE | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
| Margin Rate Above $1,000,000 | Varies | Not offered |
| Account Fees | E*TRADE | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $0.00 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $75.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | No | |
| Fractional Shares | No | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | Yes | |
| Crypto Trading - Total Coins | 0 | 26 | |
| Mutual Funds (No Load) | 6486 | 0 | |
| Mutual Funds (Total) | 7242 | 0 | |
| Bonds (US Treasury) | Yes | No | |
| Bonds (Corporate) | Yes | No | |
| Bonds (Municipal) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | E*TRADE | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Bonds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | Yes | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | E*TRADE | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | Yes |
| Stock App Features | E*TRADE | eToro | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | eToro | |
|---|---|---|---|
| Charting - After-Hours | Yes | Yes | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 103 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | E*TRADE | eToro | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | Yes | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 7 |
| Stock Chart Features | E*TRADE | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 121 | 46 | |
| Charting - Drawing Tools | 37 | 48 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | eToro | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Stocks | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Bonds | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | No | |
| Misc - Portfolio Allocation | Yes | No |
| Stock Research | E*TRADE | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | E*TRADE | eToro | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | E*TRADE | eToro | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | E*TRADE | eToro | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 32 | 0 | |
| Option Chains - Greeks | 5 | 4 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | Yes | No | |
| Option Positions - Adv Analysis | Yes | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | Yes | No |
| Banking | E*TRADE | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | No | |
| Checking Accounts | Yes | No | |
| Savings Accounts | Yes | No | |
| Credit Cards | Yes | No | |
| Debit Cards | Yes | No | |
| Mortgage Loans | Yes | No |
| Customer Service | E*TRADE | eToro | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | E*TRADE | eToro | |
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| Winner | check_circle | ||
| Review | E*TRADE Review | eToro Review |
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