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E*TRADE vs eToro 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of E*TRADE vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

E*TRADE
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
eToro
4/5 Stars Overall
  • Minimum Deposit: $100.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When comparing E*TRADE and eToro, E*TRADE emerges as the more versatile platform with a rating of 4.5 stars for investment options, ranking #4 among 18 brokers by StockBrokers.com. In contrast, eToro offers a more limited range, earning a 2.5-star rating and ranking #17. E*TRADE's expansive array of investment options, including traditional and Roth IRA accounts and advisor services, makes it a preferred choice for investors seeking diverse opportunities.

E*TRADE caters to traders with a broad spectrum of investment vehicles, including stock, margin, and options trading. It also provides accessibility to OTC stocks, mutual funds, and futures trading, ensuring users have an extensive suite of financial instruments to choose from. Although it lacks fractional shares and crypto trading, its breadth in other areas creates a considerable advantage. Furthermore, E*TRADE's offering of retirement account options like traditional and Roth IRAs, coupled with advisor services, enhances its appeal to long-term investors.

On the other hand, eToro stands out with its support for cryptocurrency trading, offering 26 different coins, making it a strong contender for investors interested in digital currencies. While it offers stock and options trading, eToro falls short with the absence of key investment options such as margin trading, OTC stocks, mutual funds, and futures trading. Additionally, eToro does not provide IRA options or advisor services, limiting its attractiveness to those seeking comprehensive retirement and advisory solutions. However, eToro’s allowance for fractional shares trading may appeal to beginners or those seeking lower investment thresholds.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Investment Options 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024

Trading platforms and tools

When comparing E*TRADE and eToro, E*TRADE emerges as the superior choice for trading platforms and tools, rated 4.5 stars and ranked #4 by StockBrokers.com among 18 brokers. eToro, on the other hand, holds a 3.5-star rating and ranks #12 in the same survey, indicating distinct differences in the user experience and capabilities offered by these platforms.

Both E*TRADE and eToro provide browser-based trading platforms and the option for paper trading, allowing users to simulate trades before committing real funds. However, for desktop accessibility, neither E*TRADE nor eToro supports downloadable platforms for Windows or Mac. E*TRADE excels with its comprehensive charting features, offering 121 technical indicators and 37 drawing tools, whereas eToro provides 46 indicators and 48 drawing tools. Despite this, both platforms enable the addition of notes and index overlays to charts, ensuring users can annotate and analyze effectively.

When it comes to advanced features, E*TRADE outperforms eToro by allowing users to adjust open orders directly on stock charts, show historical trades, display corporate events, set custom date ranges, and provide automated technical analysis. In contrast, eToro lacks these functionalities, which can significantly impact trading strategies. Additionally, E*TRADE offers a robust 43 fields for watch lists, compared to just 7 offered by eToro, giving traders greater flexibility in tracking market movements. E*TRADE also surpasses eToro with its ability to save multiple chart profiles, giving users the freedom to customize their trading experience.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info Yes Yes
Watch Lists - Total Fields info 43 7
Charting - Indicators / Studies info 121 46
Charting - Drawing Tools info 37 48
Platforms & Tools 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024

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Beginners and education

When it comes to educating beginner investors and offering robust investor education, E*TRADE is a standout choice compared to eToro. E*TRADE provides comprehensive educational resources across a variety of investment topics, including stocks, ETFs, options, mutual funds, and bonds, all designed to help beginners develop a rounded understanding of the financial markets. Both platforms offer paper trading, a feature that allows users to practice trading without financial risk, and educational videos which provide clear, visual instruction. However, E*TRADE takes a notable lead by offering webinars, expanding the scope of its educational offerings further than eToro, which lacks this feature. Despite both platforms not offering educational quizzes or having the ability to track learning progress, E*TRADE has earned a 5-star rating for education, compared to eToro's 2.5 stars.

Professional evaluations reflect this disparity, with StockBrokers.com ranking E*TRADE as the 3rd best broker for education out of 18, highlighting its well-rounded approach and depth of resources. Conversely, eToro holds a 16th place ranking, indicating a gap in the breadth and quality of its educational offerings. While eToro provides a basic introduction to stock education, it falls short in offering ETF, options, mutual funds, and bonds education, thereby limiting the tools available to new investors aiming to diversify their knowledge and portfolios. In contrast, E*TRADE’s comprehensive educational platform makes it an optimal choice for those seeking a thorough financial education from the outset.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info Yes Yes
Videos info Yes Yes
Webinars info Yes No
Education 5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When comparing the stock trading app capabilities of E*TRADE and eToro, E*TRADE emerges as a more comprehensive choice, especially when considering specific features tailored for diverse trading needs. E*TRADE is consistently recognized with a 5-star rating and ranks #2 out of 18 brokers according to StockBrokers.com, indicative of its robust platform. In contrast, eToro, while still a strong contender with a 4.5-star rating and a #11 ranking, offers slightly fewer advanced features in its mobile app.

Both E*TRADE and eToro offer highly functional iPhone and Android apps, ensuring ease of use across platforms. E*TRADE further enhances its app portfolio with an Apple Watch app, a feature absent from eToro. Moreover, E*TRADE distinguishes itself with mobile after-hours stock trading and streaming live TV, which are not available in eToro's offerings. While both platforms support mobile options trading, provide stock alerts, and offer streaming quotes, E*TRADE takes the lead with its ability to customize watch list columns and offers extensive charting options, including landscape view and multiple time frame capabilities.

Charting capabilities in E*TRADE's app are particularly robust, allowing for advanced technical analysis with 107 technical studies compared to eToro's 103. Users can create custom watch lists and easily view stock comparisons on charts in both apps. Despite eToro offering videos on demand, E*TRADE balances its offerings with superior customization features and overall app performance. These distinctions make E*TRADE a preferred choice for traders seeking a more comprehensive and customizable trading experience on their mobile devices.

Feature E*TRADE logoE*TRADE
eToro logoeToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes Yes
Charting - After-Hours info Yes Yes
Charting - Technical Studies info 107 103
Mobile Trading Apps 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps of 2024

Fees

When comparing E*TRADE and eToro on account fees and charges, each platform has its distinct strengths. E*TRADE is notable for its $0 minimum deposit, appealing to those who wish to start trading without making an upfront investment, while eToro requires a $100 minimum deposit, which is standard in the industry. Both platforms offer commission-free regular stock trades, making them competitive choices for cost-conscious investors. However, when it comes to options trading, eToro stands out with no charges per options contract, compared to E*TRADE's $0.65 per contract. This makes eToro a potentially more attractive option for active options traders.

For investors considering margin trading, E*TRADE provides various interest rates based on the margin balance, whereas eToro does not offer this service. E*TRADE's rates begin at 14.2% for balances under $25,000 and decrease to 13.2% for balances ranging between $50,000 and $99,999, offering some flexibility based on investment size. When it comes to IRA accounts, E*TRADE charges no annual fees and has free IRA closure, making it a hassle-free choice for retirement savers. eToro does not specify fees for IRAs, potentially limiting its attractiveness for those focused on retirement investments.

Account transfers reveal additional differences between the two platforms. E*TRADE does not charge for partial ACAT transfers but imposes a $75 fee for full transfers, which aligns with eToro's $75 fee for both partial and full transfers. Both E*TRADE and eToro have no fees for options exercise or assignment, ensuring that traders in equity derivatives do not incur additional costs in these areas. Overall, the choice between E*TRADE and eToro will depend on individual trading goals, such as cost considerations for options trading, margin requirements, and retirement account features.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Minimum Deposit $0.00 $100.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 $0.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00
IRA Closure Fee $0.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Brokers for Free Stock Trading of 2024

Day Trading

When comparing E*TRADE and eToro for day trading capabilities, E*TRADE presents a robust suite of features that includes streaming time and sales for stocks, streaming live TV, direct market routing, and trading hotkeys for keyboard trade entry. Furthermore, E*TRADE provides level 2 quotes, giving day traders a deeper insight into the market depth. Although it lacks ladder trading, strategy backtesting, and a short locator tool, E*TRADE's offerings still distinguish it as a comprehensive platform geared towards active traders seeking real-time market access and advanced trading functionalities.

eToro, on the other hand, also offers streaming time and sales for stocks, yet it falls short in several areas critical for serious day traders. eToro does not provide streaming live TV, direct market routing, trading hotkeys, or level 2 quotes, which can hinder traders who require these features for real-time strategy execution. While neither platform offers ladder trading, strategy backtesting, a short locator tool, or order liquidity rebates, E*TRADE’s superior set of tools and features make it a more suitable choice for day traders aiming for precision and real-time market navigation.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2024

Market Research

In terms of market research capabilities, E*TRADE stands out as a robust platform with its extensive resources and comprehensive research offerings, tailored for both novice and seasoned investors. The platform provides a wealth of data, including stocks, ETFs, mutual funds, and bonds. It also offers detailed market analysis through downloadable PDF reports for various investment types and supports a wide array of screeners for generating trade ideas. These features contribute to E*TRADE's impressive rating of 5 stars for market research and its high ranking of 3rd out of 18 brokers according to StockBrokers.com.

While eToro also offers a foundation for market research, particularly through its unique incorporation of social media sentiment data and ESG research, it lacks the depth and breadth of resources that E*TRADE provides. eToro does not offer research for mutual funds, Pink Sheets, OTCBB, or bonds, and it does not provide downloadable PDF reports or screeners for these investment vehicles. These limitations impact its overall market research rating, which stands at 3 stars, and it ranks 12th among 18 brokers in the StockBrokers.com review.

Both E*TRADE and eToro facilitate stock and ETF research, yet E*TRADE's expanded offerings include mutual funds, Pink Sheets, OTCBB, and bonds, positioning it as the more comprehensive choice for thorough market analysis. While eToro leverages social media insights and includes ESG criteria — areas where E*TRADE falls short — the breadth and versatility of E*TRADE’s market research capabilities make it the superior option for investors seeking detailed and varied insights to guide their investment strategies.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 5/5 Stars 3/5 Stars

Banking

When comparing the banking capabilities of online brokers E*TRADE and eToro, E*TRADE emerges as the more comprehensive choice for customers seeking diverse financial products. E*TRADE offers a wide range of banking services including checking accounts, savings accounts, debit cards, credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, eToro does not provide any of these banking services. This makes E*TRADE a more versatile option for individuals looking to consolidate investment and banking needs under one financial provider.

Feature E*TRADE logoE*TRADE
eToro logoeToro
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes No
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Brokerages of 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that E*TRADE is better than eToro. E*TRADE finished with an overall score of 96.6%, while eToro finished with a score of 76.7%.

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

FAQs

Can you trade cryptocurrency with E*TRADE or eToro?

While E*TRADE does not offer cryptocurrency trading, eToro provides access to 26 different coins, making it a preferred choice for investors interested in digital assets.

Dive deeper: Best Crypto Trading Platforms of 2024

Does E*TRADE or eToro offer IRAs?

When comparing online brokers E*TRADE and eToro, E*TRADE offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide traditional or Roth IRA account options.

Dive deeper: Best IRA Accounts of 2024

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Compare

0 of 5
Overall Rating E*TRADE eToro
Overall 5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 3/5 Stars
Customer Service 4.0/5 Stars N/A
Education 5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review E*TRADE Review eToro Review
Broker Screenshots E*TRADE eToro
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees E*TRADE eToro
Minimum Deposit $0.00 $100.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info N/A
Mutual Fund Trade Fee $0.00 N/A
Options (Per Contract) $0.65 $0.00
Futures (Per Contract) $1.50 (Not offered)
Broker Assisted Trade Fee $25 $0
Margin Rates E*TRADE eToro
Margin Rate Under $25,000 14.2% info Not offered
Margin Rate $25,000 to $49,999.99 13.7% Not offered
Margin Rate $50,000 to $99,999.99 13.2% Not offered
Margin Rate $100,000 to $249,999.99 12.7% Not offered
Margin Rate $250,000 to $499,999.99 12.2% Not offered
Margin Rate $500,000 to $999,999.99 Varies info Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees E*TRADE eToro
IRA Annual Fee $0.00
IRA Closure Fee $0.00
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $75.00 $75.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options E*TRADE eToro
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 0
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Mutual Funds (No Load) info 6486 0
Mutual Funds (Total) info 7242 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types E*TRADE eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes Yes
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes No
Beginners E*TRADE eToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info Yes No
Paper Trading info Yes Yes
Videos info Yes Yes
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps E*TRADE eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes Yes
Stock App Features E*TRADE eToro
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No Yes
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting E*TRADE eToro
Charting - After-Hours info Yes Yes
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 103
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes Yes
Trading Platforms E*TRADE eToro
Active Trading Platform info Power E*TRADE N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes Yes
Trade Journal info No No
Watch Lists - Total Fields info 43 7
Stock Chart Features E*TRADE eToro
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 121 46
Charting - Drawing Tools info 37 48
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 5
Charting - Custom Studies info No No
Day Trading E*TRADE eToro
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research E*TRADE eToro
Stock Research - PDF Reports info 8 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info Yes Yes
ETF Research E*TRADE eToro
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research E*TRADE eToro
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info No No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading E*TRADE eToro
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes No
Option Chains - Total Columns info 32 0
Option Chains - Greeks info 5 4
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes No
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes No
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes No
Banking E*TRADE eToro
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes No
Mortgage Loans info Yes No
Customer Service E*TRADE eToro
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes No
Email Support info Yes Yes
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes No
Overall E*TRADE eToro
Overall 5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 3/5 Stars
Education 5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review E*TRADE Review eToro Review
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