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E*TRADE vs J.P. Morgan Self-Directed Investing 2026

StockBrokers.com

Written by StockBrokers.com

September 17, 2025

In this head to head comparison of E*TRADE vs J.P. Morgan Self-Directed Investing, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

E*TRADE
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4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
J.P. Morgan Self-Directed Investing
3.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65

Range of investments

E*TRADE vs. J.P. Morgan Self-Directed Investing: both online brokers cover the core needs, but E*TRADE offers the wider overall selection. According to StockBrokers.com, E*TRADE earns 4.5 stars and ranks 4th out of 14 for Range of Investments, while J.P. Morgan Self-Directed Investing scores 3.5 stars and ranks 13th. If you want more ways to trade, E*TRADE is the stronger pick; if you prefer straightforward buying with fractional shares inside the J.P. Morgan ecosystem, J.P. Morgan Self-Directed Investing may fit better.

Both brokers support stock trading, options, mutual funds, OTC stocks, and margin. Neither offers forex or crypto trading (0 coins at both). Key differences: E*TRADE offers futures trading, which J.P. Morgan Self-Directed Investing does not. J.P. Morgan Self-Directed Investing offers fractional shares, which E*TRADE does not.

For accounts and guidance, both provide Traditional IRA and Roth IRA accounts as well as access to advisor services. Choosing between them often comes down to what you value more: futures access with E*TRADE or fractional share buying with J.P. Morgan Self-Directed Investing.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes info
Fractional Shares (Stocks) info No Yes
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2026, Best Futures Trading Platforms for 2026

Trading platforms and tools

If you’re choosing between E*TRADE and J.P. Morgan Self-Directed Investing for trading platforms and tools, E*TRADE is the clear winner. It earns 4 out of 5 stars and ranks 6th out of 14 brokers at StockBrokers.com, while J.P. Morgan Self-Directed Investing gets 1 out of 5 stars and ranks 13th. E*TRADE’s mix of desktop and web platforms, paper trading, and far richer charting and watch list features make it better for active traders and anyone who wants to test ideas before risking real money.

Platform access differs a lot. E*TRADE offers downloadable desktop platforms for both Windows and Mac plus a browser-based platform; J.P. Morgan Self-Directed Investing is browser-only. Paper trading is available at E*TRADE but not at J.P. Morgan Self-Directed Investing. Neither broker includes a built-in trading journal. E*TRADE also lets you adjust open orders directly on a stock chart, something J.P. Morgan Self-Directed Investing doesn’t support.

For charting and analysis, E*TRADE packs in 121 technical indicators and 37 drawing tools versus 36 indicators and 10 drawing tools at J.P. Morgan Self-Directed Investing. E*TRADE lets you add notes to charts, display your past trades, show corporate events, set custom date ranges, turn on automated chart pattern recognition, and save multiple chart profiles; J.P. Morgan Self-Directed Investing only supports corporate events from that list. Even study controls are deeper at E*TRADE (8 customization fields for a simple moving average vs. 3), and its watch lists are more flexible (43 data columns vs. 20).

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watchlists - Total Fields info 43 20
Charting - Indicators / Studies info 121 36
Charting - Drawing Tools info 37 10
Advanced Trading 4/5 Stars 1/5 Stars

Dive deeper: Best Stock Brokers for 2026, Best Paper Trading Apps & Platforms for 2026

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Beginners and education

Comparing E*TRADE and J.P. Morgan Self-Directed Investing for beginner and investor education, both brokers cover the core topics: stocks, ETFs, options, mutual funds, and bonds. Each offers educational videos and webinars. Neither provides quizzes or a way to track your learning progress. The standout difference is practice: E*TRADE includes paper trading so you can test strategies without risking real money, while J.P. Morgan Self-Directed Investing does not.

Both platforms earn 4 out of 5 stars for education. In StockBrokers.com’s ranking of 14 brokers, J.P. Morgan Self-Directed Investing is #4 and E*TRADE is #5. If hands-on practice is important, E*TRADE’s paper trading can be the tie-breaker; if you just need clear lessons on stocks, ETFs, options, mutual funds, and bonds, either choice works well for new investors.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Videos info Yes Yes
Webinars info Yes Yes
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2026

Stock trading apps

E*TRADE vs. J.P. Morgan Self-Directed Investing: For most mobile stock traders, E*TRADE comes out ahead. Both brokers offer well-rated iPhone and Android apps, but E*TRADE holds a higher app score (4.5 vs. 4 stars) and ranking (#5 vs. #10 out of 14, per StockBrokers.com). E*TRADE adds Apple Watch support, streaming quotes, live TV, and after-hours charting, plus deeper chart tools, making it the better fit for active traders who want more real-time data. J.P. Morgan Self-Directed Investing covers the essentials—alerts, watchlists, options trading—and fits investors who prefer a simpler, bank-connected app.

Availability is strong on both platforms: iPhone and Android apps are offered by each broker. Only E*TRADE supports Apple Watch. Both apps support mobile options trading, stock alerts, custom watch lists, and the ability to customize watch list columns. E*TRADE includes streaming quotes and streaming live TV, while J.P. Morgan Self-Directed Investing does not. Neither app offers videos on demand. E*TRADE supports mobile after-hours trading; J.P. Morgan Self-Directed Investing’s mobile after-hours availability isn’t specified here.

Charting is where the gap widens. E*TRADE provides after-hours charting, while J.P. Morgan Self-Directed Investing does not. Both let you rotate to landscape and view multiple time frames, but E*TRADE delivers far more technical studies (107 vs. 36) and lets you compare multiple stocks on a single chart, a feature J.P. Morgan’s app lacks. If you rely on technical analysis and real-time market tools, E*TRADE’s mobile app offers a more advanced experience.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes Yes
Charting - After-Hours info Yes No
Charting - Technical Studies info 107 36
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2026

Fees

Bottom line: E*TRADE and J.P. Morgan Self-Directed Investing look nearly identical for common trading costs—both have $0 account minimums, $0 commissions for online stock trades, and a $0.65 options contract fee with no charges for options exercise or assignment. The main differences show up with margin and IRAs: J.P. Morgan’s margin interest rates are lower across the tiers listed, while E*TRADE is kinder if you ever close an IRA, charging $0 versus J.P. Morgan’s $75. For transfers, both charge $75 for a full ACAT and $0 for a partial.

Everyday account fees and trading costs are straightforward. E*TRADE and J.P. Morgan Self-Directed Investing both require no minimum deposit and charge $0 for regular stock trades. Options cost $0.65 per contract at either broker, and there’s no fee for options exercise or assignment. If you move your account, partial ACAT transfers are free at both, while full ACAT transfers cost $75 at each.

Costs diverge with borrowing and IRA exits. For margin, E*TRADE’s rates are 12.95% under $25,000, 12.7% for $25,000–$49,999, and 12.2% for $50,000–$99,999; J.P. Morgan Self-Directed Investing comes in lower at 12.25%, 12.0%, and 11.5% for those same tiers. IRA annual fees are $0 at both, but closing an IRA is $0 at E*TRADE versus $75 at J.P. Morgan.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.65
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $75.00

Dive deeper: Best Free Trading Platforms for 2026

Day Trading

When it comes to day trading capabilities, E*TRADE stands out against J.P. Morgan Self-Directed Investing due to its array of useful features. E*TRADE offers crucial tools such as streaming time and sales for stocks, streaming live TV, and direct market routing. Traders using E*TRADE can also benefit from trading hotkeys and level 2 quotes, features that are absent in J.P. Morgan Self-Directed Investing. These tools can provide active traders with more control and insight, potentially enabling quicker and more informed trading decisions.

On the other hand, neither E*TRADE nor J.P. Morgan Self-Directed Investing offer ladder trading or any form of strategy backtesting, which could be a consideration for those who rely heavily on these features. Additionally, neither platform provides a short locator tool or order liquidity rebates. Despite these limitations, E*TRADE's offerings such as streaming services and direct market routing could appeal to traders seeking a more dynamic trading environment compared to the more basic features of J.P. Morgan Self-Directed Investing.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2026 for Beginners and Active Traders

Market Research

E*TRADE is the stronger pick for market research. It earns 4.5 out of 5 stars and ranks #3 of 14 brokers at StockBrokers.com, topping J.P. Morgan Self-Directed Investing’s 4-star, #7 showing. Both platforms cover the basics well, but E*TRADE offers more depth and more downloadable reports, which can make researching and comparing investments faster and easier.

Both brokers provide research for stocks, ETFs, mutual funds, bonds, and even Pink Sheets/OTCBB. You can also see your portfolio allocation by asset class on each platform. For idea generation, both include screeners for stocks, ETFs, mutual funds, and bonds.

Where E*TRADE pulls ahead is in extras and report variety. It adds stock research using social media sentiment and ESG research—features J.P. Morgan Self-Directed Investing does not include. E*TRADE also supplies more downloadable PDFs: eight stock reports plus PDF reports for ETFs and mutual funds. J.P. Morgan Self-Directed Investing offers two PDF stock reports and no PDFs for ETFs or mutual funds. If you want more viewpoints and offline materials, E*TRADE delivers the fuller toolkit.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Fixed Income info Yes Yes
Research 4.5/5 Stars 4/5 Stars

Banking

When comparing the banking features of E*TRADE and J.P. Morgan Self-Directed Investing, both platforms offer an array of services to cater to users' financial needs. Whether you're interested in opening checking or savings accounts, both E*TRADE and J.P. Morgan provide these options. They each also offer debit and credit card services, ensuring convenient access to your funds and credit. Furthermore, both platforms extend their services to include mortgage loans, catering to those looking to finance or refinance their homes. For those interested in saving and earning interest, Certificates of Deposit (CDs) are also available with both E*TRADE and J.P. Morgan. With similar banking offerings, both institutions provide a comprehensive range of financial tools to meet diverse user needs.

Feature E*TRADE logoE*TRADE
J.P. Morgan Self-Directed Investing logoJ.P. Morgan Self-Directed Investing
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
Brokerage CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2026

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than J.P. Morgan Self-Directed Investing. E*TRADE finished with an overall score of 86.0%, while J.P. Morgan Self-Directed Investing finished with a score of 67.5%.

With two distinct platforms (E*TRADE Web and Power E*TRADE) the broker effectively serves both the "set-it-and-forget-it" investor and the high-volume derivatives trader. Whether you aim to construct a long-term retirement portfolio or deploy complex options strategies, E*TRADE provides a sophisticated, dependable environment that grows with your ambition.

FAQs

Can you trade cryptocurrency with E*TRADE or J.P. Morgan Self-Directed Investing?

Both E*TRADE and J.P. Morgan Self-Directed Investing offer zero options for cryptocurrency trading, providing no coin offerings for those looking to trade digital currencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2026

Does E*TRADE or J.P. Morgan Self-Directed Investing offer IRAs?

Both E*TRADE and J.P. Morgan Self-Directed Investing offer traditional and Roth IRA accounts without annual fees, but E*TRADE provides a cost advantage with no closure fees compared to J.P. Morgan Self-Directed Investing’s $75 closure fee.

Dive deeper: Best IRA Accounts for 2026

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Overall Rating E*TRADE J.P. Morgan Self-Directed Investing
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4.5/5 Stars 3.5/5 Stars
Advanced Trading 4/5 Stars 1/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 4.5/5 Stars 4/5 Stars
Customer Service 3.5/5 Stars 4.0/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 4/5 Stars 3/5 Stars
Winner check_circle
Review E*TRADE Review J.P. Morgan Self-Directed Investing Review
Broker Screenshots E*TRADE J.P. Morgan Self-Directed Investing
Broker Gallery (click to expand)
Trading Fees E*TRADE J.P. Morgan Self-Directed Investing
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info $0.00
Mutual Fund Trade Fee info $0.00 $0
Options (Per Contract) info $0.65 $0.65
Futures (Per Contract) info $1.50 (Not offered)
Broker Assisted Trade Fee info $25 Varies
Margin Rates E*TRADE J.P. Morgan Self-Directed Investing
Margin Rate Under $25,000 info 12.95% info 12.25%
Margin Rate $25,000 to $49,999.99 info 12.7% 12%
Margin Rate $50,000 to $99,999.99 info 12.2% 11.5%
Margin Rate $100,000 to $249,999.99 info 11.7% 11.25%
Margin Rate $250,000 to $499,999.99 info 11.2% 11.25%
Margin Rate $500,000 to $999,999.99 info Varies info 10.5%
Margin Rate Above $1,000,000 info Varies info 10% info
Account Fees E*TRADE J.P. Morgan Self-Directed Investing
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $75.00
Account Transfer Out (Partial) info $0.00 $0.00
Account Transfer Out (Full) info $75.00 $75.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options E*TRADE J.P. Morgan Self-Directed Investing
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes info
Fractional Shares (Stocks) info No Yes
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 1
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Fixed Income (Treasurys) info Yes Yes
Fixed Income (Corporate Bonds) info Yes Yes
Fixed Income (Municipal Bonds) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types E*TRADE J.P. Morgan Self-Directed Investing
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners E*TRADE J.P. Morgan Self-Directed Investing
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes Yes
Investor Dictionary info Yes No
Paper Trading info Yes No
Videos info Yes Yes
Webinars info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps E*TRADE J.P. Morgan Self-Directed Investing
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features E*TRADE J.P. Morgan Self-Directed Investing
Mobile Research - Market Movers info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No No
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watchlist (Real-time) info Yes Yes
Watchlist (Streaming) info Yes No
Mobile Watchlists - Create & Manage info Yes Yes
Mobile Watchlists - Column Customization info Yes Yes
Stock App Charting E*TRADE J.P. Morgan Self-Directed Investing
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes Yes
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 36
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes No
Trading Platforms E*TRADE J.P. Morgan Self-Directed Investing
Active Trading Platform info Power E*TRADE No
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watchlists - Total Fields info 43 20
Stock Chart Features E*TRADE J.P. Morgan Self-Directed Investing
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 121 36
Charting - Drawing Tools info 37 10
Charting - Notes info Yes No
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes Yes
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 3
Charting - Custom Studies info No No
Day Trading E*TRADE J.P. Morgan Self-Directed Investing
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Ladder Trading info No No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE J.P. Morgan Self-Directed Investing
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes Yes
Screener - Fixed Income info Yes Yes
Portfolio Asset Allocation info Yes Yes
Stock Research E*TRADE J.P. Morgan Self-Directed Investing
Stock Research - PDF Reports info 8 2
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research E*TRADE J.P. Morgan Self-Directed Investing
ETFs - Investment Objective info Yes Yes
ETF Fund Facts - Inception Date info Yes Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Total Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes Yes
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes Yes
ETFs - PDF Reports info Yes No
Mutual Fund Research E*TRADE J.P. Morgan Self-Directed Investing
Mutual Funds - Investment Objective info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes Yes
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes Yes
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes Yes
Mutual Funds - StyleMap info Yes Yes
Options Trading E*TRADE J.P. Morgan Self-Directed Investing
Option Chains - Total Greeks info 5 0
Option Analysis - P&L Charts info Yes No
Banking E*TRADE J.P. Morgan Self-Directed Investing
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service E*TRADE J.P. Morgan Self-Directed Investing
Phone Support (Prospective Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospective Customers) info No No
Live Chat (Current Customers) info Yes No
24/7 Support info Yes Yes
Overall E*TRADE J.P. Morgan Self-Directed Investing
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4.5/5 Stars 3.5/5 Stars
Advanced Trading 4/5 Stars 1/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 4.5/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease of Use 4/5 Stars 3/5 Stars
Winner check_circle
Review E*TRADE Review J.P. Morgan Self-Directed Investing Review
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