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E*TRADE vs Merrill Edge 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of E*TRADE vs Merrill Edge, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

E*TRADE
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5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65

Range of investments

When choosing between E*TRADE and Merrill Edge, investors can find a wide variety of investment options, with both platforms excelling in stock and mutual fund trading. Each offers stock and margin trading, options trading, and brokerage accounts like Traditional and Roth IRAs. While both brokers provide similar services, including access to mutual funds and advisor services, E*TRADE distinguishes itself by also offering futures trading, a feature Merrill Edge lacks. Both platforms refrain from providing fractional shares, forex trading, and crypto trading, leaving potential investors to weigh other distinct features when making their choice.

E*TRADE and Merrill Edge are matched evenly in certain areas like stock trading, margin trading, options trading, and access to OTC stocks. Both companies also offer a range of investment account types like traditional and Roth IRAs, while neither facilitates trading in fractional shares or cryptocurrencies. For investors interested in futures, E*TRADE provides this unique feature, which might appeal to those looking to diversify further. Meanwhile, both companies offer robust advisor services for those seeking guidance in their investment journey.

In terms of ratings and industry rankings, both E*TRADE and Merrill Edge receive a respectable 4.5 stars for their range of investments. However, E*TRADE holds a slight edge with a 4th place ranking in investment options as reviewed by StockBrokers.com, compared to Merrill Edge's 7th place. This ranking might be reflective of E*TRADE’s inclusion of futures trading, which could be a deciding factor for certain investors when choosing a platform that best meets their investing needs.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When considering trading platforms and tools, E*TRADE and Merrill Edge both stand out as reputable choices with solid offerings, each receiving a four-star rating. However, a close look at their features reveals subtle differences. E*TRADE garners a slight edge with StockBrokers.com, receiving a #5 ranking compared to Merrill Edge's #6, largely thanks to its comprehensive trading environment, including a downloadable platform for both Windows and Mac which provides flexibility to traders using different operating systems. Additionally, E*TRADE supports paper trading, allowing new investors to practice without financial risk, a feature not available with Merrill Edge.

Both E*TRADE and Merrill Edge offer a browser-based trading platform, providing users with convenient access to trading tools without needing additional software. They each support direct adjustments of open orders on stock charts and offer a comprehensive view of corporate events and historical trades. For charting, E*TRADE offers 121 technical indicators and 37 drawing tools, slightly surpassing Merrill Edge, which provides 105 indicators and 23 tools. Both platforms allow for the addition of notes and automated technical analysis, enhancing their utility for sophisticated traders.

Where Merrill Edge shines is in its extensive watch list capability, offering 285 columns compared to E*TRADE's 43, catering to traders who desire a thorough view of their tracked securities. Both platforms offer eight customization fields for SMA studies and the ability to set custom date ranges and save multiple chart profiles. Neither platform supports the creation of custom studies, so traders seeking advanced customization might need to consider their priorities when deciding between the two.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 43 285
Charting - Indicators / Studies info 121 105
Charting - Drawing Tools info 37 23
Platforms & Tools 4/5 Stars 4/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

When it comes to investor education for beginners, both E*TRADE and Merrill Edge offer valuable resources, but there are key differences. E*TRADE stands out with its comprehensive educational offerings across stocks, ETFs, options, mutual funds, and bonds. An added advantage is its paper trading feature, allowing users to practice strategies without real-world risk. E*TRADE complements its resources with educational videos and webinars, scoring it a perfect 5-star rating in education and a commendable fourth place ranking out of 14 brokers, according to StockBrokers.com.

On the other hand, Merrill Edge provides a solid foundation with similar educational offerings in stocks, ETFs, options, mutual funds, and bonds. While it lacks a paper trading option, it distinguishes itself with the inclusion of educational quizzes that cater to hands-on learners. Despite not offering webinars, Merrill Edge maintains a 4.5-star education rating, securing the fifth spot among 14 brokers. While neither platform offers a system to track learning progress, both are strong contenders for novice investors looking to expand their knowledge.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Paper Trading info Yes No
Videos info Yes Yes
Webinars info Yes No
Education 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

Both E*TRADE and Merrill Edge offer excellent stock trading apps, but there are notable differences in their features and capabilities. E*TRADE generally stands out with its broader range of functionalities and tools, earning a higher rating and a better overall ranking. E*TRADE provides essential features such as an Apple Watch app, after-hours charting, and streaming live TV, which Merrill Edge lacks. Meanwhile, Merrill Edge offers solid performance but falls a bit short in these advanced features, making E*TRADE a more appealing choice for those seeking a comprehensive trading experience.

In terms of app availability, both E*TRADE and Merrill Edge support iPhone and Android devices, ensuring users can trade on the go. However, E*TRADE edges out the competition by extending its app capabilities to the Apple Watch, offering more flexibility for those who prefer trading from their wrist. Additionally, E*TRADE provides mobile after-hours stock trading, which may appeal to traders looking for more time-sensitive transactions. Both platforms offer mobile options trading and real-time streaming quotes, ensuring users have access to timely and accurate market data.

When it comes to charting and analytical tools, E*TRADE outperforms Merrill Edge by offering a wider variety of technical studies — 107 compared to Merrill Edge's 34. E*TRADE also allows more customization for watch lists, along with offering impressive features like the ability to chart after-hours data and view streaming live TV. Although Merrill Edge provides essential functions such as charting with multiple time frames and stock comparison displays, it does not match E*TRADE's offering in advanced charting tools and customization options.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes Yes
Charting - After-Hours info Yes No
Charting - Technical Studies info 107 34
Mobile Trading Apps 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When evaluating E*TRADE and Merrill Edge for their account fees and charges, both online brokers offer competitive pricing that appeals to a wide range of investors. E*TRADE and Merrill Edge share several similarities, such as no minimum deposit and commission-free trading for regular stocks, making them both accessible options for new and seasoned investors alike. One noteworthy distinction, however, is in the account transfer fees: E*TRADE charges $75 for a full account transfer, while Merrill Edge users can transfer their accounts in full without incurring any fees.

Both platforms offer free options exercise and assignment, ensuring that investors don't face extra costs when participating in more complex trades. Options contracts are also priced equally at $0.65 per contract across both platforms, maintaining uniformity for traders comparing the two. When looking at margin rates, however, E*TRADE provides clear rates beginning at 12.95% for balances below $25,000, whereas Merrill Edge's rates fluctuate based on various factors. For investors who want predictability in margin costs, this might be a consideration.

For IRA accounts, both E*TRADE and Merrill Edge users can enjoy zero annual fees, but E*TRADE edges ahead with no IRA closure fees, unlike Merrill Edge’s $49.95 charge. This difference might sway those who are concerned about potential costs when exiting an IRA account. Additionally, partial account transfers are free with both brokers, allowing investors some ease of movement without financial penalty. Ultimately, the choice between E*TRADE and Merrill Edge may come down to specific needs like margin cost predictability and fee-free full account transfers.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.65
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $49.95

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing the day trading features of E*TRADE and Merrill Edge, E*TRADE stands out in several areas that are essential for active traders. E*TRADE provides excellent resources, including streaming time and sales for stocks, which is matched by Merrill Edge. However, E*TRADE enhances the experience with streaming live TV, a feature that Merrill Edge lacks. E*TRADE also allows direct market routing for stocks, providing greater flexibility in executing trades, while Merrill Edge does not offer this option. Adding to E*TRADE's appeal is the support for trading hotkeys, enabling swift keyboard trade entries, a tool not available with Merrill Edge. Both platforms provide access to level 2 quotes, essential for understanding market depth.

In contrast, Merrill Edge offers a feature that E*TRADE does not: basic strategy backtesting, which allows traders to test their strategies using historical data, although neither platform provides advanced strategy backtesting. Neither E*TRADE nor Merrill Edge offers ladder trading, a short locator tool, or order liquidity rebates. For traders who prioritize direct market routing and integrated features like streaming TV and the use of hotkeys, E*TRADE may be the preferable choice. However, for those who value backtesting capabilities, Merrill Edge might offer a slight edge despite its more limited range of trading tools.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Level 2 Quotes - Stocks info Yes info Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When comparing the market research capabilities of E*TRADE and Merrill Edge, both platforms offer a comprehensive suite of tools, earning them each a perfect 5-star rating in this category. However, E*TRADE stands out with a higher rank, securing the #2 spot out of 14 brokers, while Merrill Edge holds a respectable #5 ranking. This distinction highlights E*TRADE's broader offerings in certain areas, providing a slight edge for investors who prioritize extensive research options.

Both E*TRADE and Merrill Edge cover essential areas such as stock, ETFs, mutual funds, and bonds research, along with access to Pink Sheets/OTCBB data. They also provide downloadable PDF reports for stocks, ETFs, and mutual funds. However, E*TRADE offers more stock reports compared to Merrill Edge, with 8 versus 3 reports available. Both platforms enable users to view portfolio allocations by asset class and include screeners for various trading ideas.

Despite their similarities, E*TRADE offers social media sentiment data for stock research, which Merrill Edge does not. Conversely, Merrill Edge provides ESG (Environmental, Social, and Governance) research, which E*TRADE does not. These differences may influence an investor's choice based on their specific research needs and investment priorities. Ultimately, while both brokers excel in market research, E*TRADE's additional tools and higher ranking may appeal more to those seeking a slightly broader research experience.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Fixed Income info Yes Yes
Research 5/5 Stars 5/5 Stars

Banking

When comparing the banking capabilities of online brokers E*TRADE and Merrill Edge, both platforms offer an extensive range of services to meet diverse financial needs. E*TRADE allows customers to open checking accounts, savings accounts, and CDs, while also providing debit and credit card options. Additionally, E*TRADE users can explore mortgage loans to finance their home purchases. Similarly, Merrill Edge matches these offerings with its own suite of financial products, including checking and savings accounts, CDs, and both debit and credit cards, along with mortgage loan services. This comprehensive suite of banking options across both E*TRADE and Merrill Edge enables users to manage their finances with flexibility and ease.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
Brokerage CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than Merrill Edge. E*TRADE finished with an overall score of 95.4%, while Merrill Edge finished with a score of 92.7%.

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

FAQs

Can you trade cryptocurrency with E*TRADE or Merrill Edge?

Both E*TRADE and Merrill Edge do not offer crypto trading options, as neither platform provides access to any cryptocurrency coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does E*TRADE or Merrill Edge offer IRAs?

Both E*TRADE and Merrill Edge offer traditional and Roth IRA accounts with no annual fees, but while E*TRADE charges no fee for closing an IRA account, Merrill Edge imposes a closure fee of $49.95.

Dive deeper: Best IRA Accounts for 2025

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Compare

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Overall Rating E*TRADE Merrill Edge
Overall 5/5 Stars 4.5/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 4/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 5/5 Stars
Customer Service 4.0/5 Stars 4.0/5 Stars
Education 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 5/5 Stars
Winner check_circle
Review E*TRADE Review Merrill Edge Review
Broker Screenshots E*TRADE Merrill Edge
Broker Gallery (click to expand)
Trading Fees E*TRADE Merrill Edge
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info N/A
Mutual Fund Trade Fee info $0.00 Varies info
Options (Per Contract) info $0.65 $0.65
Futures (Per Contract) info $1.50 (Not offered)
Broker Assisted Trade Fee info $25 $29.95
Margin Rates E*TRADE Merrill Edge
Margin Rate Under $25,000 info 12.95% info Varies info
Margin Rate $25,000 to $49,999.99 info 12.7% Varies info
Margin Rate $50,000 to $99,999.99 info 12.2% Varies info
Margin Rate $100,000 to $249,999.99 info 11.7% Varies info
Margin Rate $250,000 to $499,999.99 info 11.2% Varies info
Margin Rate $500,000 to $999,999.99 info Varies info Varies info
Margin Rate Above $1,000,000 info Varies info Varies info
Account Fees E*TRADE Merrill Edge
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $49.95
Account Transfer Out (Partial) info $0.00 $0.00
Account Transfer Out (Full) info $75.00 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options E*TRADE Merrill Edge
Stock Trading info Yes Yes
Account Feature - Margin Trading info Yes Yes
Fractional Shares (Stocks) info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Fixed Income (Treasurys) info Yes Yes
Fixed Income (Corporate Bonds) info Yes Yes
Fixed Income (Municipal Bonds) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types E*TRADE Merrill Edge
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes Yes
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners E*TRADE Merrill Edge
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Fixed Income) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes Yes
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes Yes
Webinars info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No Yes
Stock Trading Apps E*TRADE Merrill Edge
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features E*TRADE Merrill Edge
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No No
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting E*TRADE Merrill Edge
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes Yes
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 34
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes Yes
Trading Platforms E*TRADE Merrill Edge
Active Trading Platform info Power E*TRADE Merrill Edge Market Pro
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 43 285
Stock Chart Features E*TRADE Merrill Edge
Charting - Adjust Trades on Chart info Yes Yes
Charting - Indicators / Studies info 121 105
Charting - Drawing Tools info 37 23
Charting - Notes info Yes Yes
Charting - Historical Trades info Yes Yes
Charting - Corporate Events info Yes Yes
Charting - Custom Date Range info Yes Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 8
Charting - Custom Studies info No No
Day Trading E*TRADE Merrill Edge
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Equities info Yes No
Ladder Trading info No No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes info Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE Merrill Edge
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Fixed Income info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes Yes
Screener - Fixed Income info Yes Yes
Portfolio Asset Allocation info Yes Yes
Stock Research E*TRADE Merrill Edge
Stock Research - PDF Reports info 8 3
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info Yes Yes
ETF Research E*TRADE Merrill Edge
ETFs - Investment Objective info Yes Yes
ETF Fund Facts - Inception Date info Yes Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Total Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes Yes
ETFs - Risk Analysis info Yes Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes Yes
ETFs - PDF Reports info Yes Yes
Mutual Fund Research E*TRADE Merrill Edge
Mutual Funds - Investment Objective info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes Yes
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes Yes
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes Yes
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes Yes
Mutual Funds - StyleMap info Yes Yes
Options Trading E*TRADE Merrill Edge
Option Chains - Total Greeks info 5 5
Option Analysis - P&L Charts info Yes Yes
Banking E*TRADE Merrill Edge
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service E*TRADE Merrill Edge
Phone Support (Prospective Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospective Customers) info No Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall E*TRADE Merrill Edge
Overall 5/5 Stars 4.5/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 4/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 5/5 Stars
Education 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 5/5 Stars
Winner check_circle
Review E*TRADE Review Merrill Edge Review
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