Written by StockBrokers.com
In this head to head comparison of E*TRADE vs Merrill Edge, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When choosing between E*TRADE and Merrill Edge, investors can find a wide variety of investment options, with both platforms excelling in stock and mutual fund trading. Each offers stock and margin trading, options trading, and brokerage accounts like Traditional and Roth IRAs. While both brokers provide similar services, including access to mutual funds and advisor services, E*TRADE distinguishes itself by also offering futures trading, a feature Merrill Edge lacks. Both platforms refrain from providing fractional shares, forex trading, and crypto trading, leaving potential investors to weigh other distinct features when making their choice.
E*TRADE and Merrill Edge are matched evenly in certain areas like stock trading, margin trading, options trading, and access to OTC stocks. Both companies also offer a range of investment account types like traditional and Roth IRAs, while neither facilitates trading in fractional shares or cryptocurrencies. For investors interested in futures, E*TRADE provides this unique feature, which might appeal to those looking to diversify further. Meanwhile, both companies offer robust advisor services for those seeking guidance in their investment journey.
In terms of ratings and industry rankings, both E*TRADE and Merrill Edge receive a respectable 4.5 stars for their range of investments. However, E*TRADE holds a slight edge with a 4th place ranking in investment options as reviewed by StockBrokers.com, compared to Merrill Edge's 7th place. This ranking might be reflective of E*TRADE’s inclusion of futures trading, which could be a deciding factor for certain investors when choosing a platform that best meets their investing needs.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | No | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
Both E*TRADE and Merrill Edge bring strong offerings to the table when it comes to trading platforms and tools, each earning a commendable four-star rating. However, E*TRADE stands out slightly by ranking fifth out of fourteen brokers according to StockBrokers.com, while Merrill Edge ranks sixth. This slight edge for E*TRADE might be attributed to specific features that cater to budding traders, such as paper trading capabilities, which Merrill Edge does not offer.
Both brokers support trading through browser-based platforms, although neither offers downloadable desktop applications for either Windows or Mac users. For traders seeking advanced charting tools, E*TRADE provides a broader array of technical indicators with 121 options compared to Merrill Edge's 105. E*TRADE also offers more drawing tools, giving users 37 compared to Merrill Edge's 23. Despite these differences, both platforms allow users to adjust open orders directly on stock charts, add notes, display historical trades, corporate events, and set custom date ranges, providing comprehensive charting capabilities.
When it comes to customizing and managing watch lists, Merrill Edge surpasses E*TRADE, boasting 285 fields compared to E*TRADE's 43. Yet, both brokers fall short in some areas such as providing trading journals or custom chart studies, and both platforms are missing the ability to download their tools for offline use. Overall, each platform has its strengths and caters to different trader preferences, ensuring that both E*TRADE and Merrill Edge remain competitive choices in the online trading landscape.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 43 | 285 |
| Charting - Indicators / Studies | 121 | 105 |
| Charting - Drawing Tools | 37 | 23 |
| Platforms & Tools |
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|
Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025
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For beginner investors, choosing the right online broker can significantly impact their learning journey. E*TRADE and Merrill Edge both offer substantial educational resources to help users understand stock, ETF, options, mutual funds, and bond trading. While both platforms provide educational videos and webinars, E*TRADE stands out by offering paper trading, allowing beginners to practice without financial risk. On the other hand, Merrill Edge differentiates itself with educational quizzes that facilitate learning and retention.
Both brokers are highly regarded, yet E*TRADE receives a slightly higher education rating with 5 stars compared to Merrill Edge’s 4.5 stars. In StockBrokers.com's assessment of 14 brokers, E*TRADE ranks 4th for education, just above Merrill Edge, which holds the 5th position. While neither platform tracks learning progress, E*TRADE offers a slight advantage for those prioritizing hands-on practice through paper trading, making it a compelling choice for new investors eager to learn by doing.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | Yes |
| Education (Fixed Income) | Yes | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | Yes |
| Webinars | Yes | Yes |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
Both E*TRADE and Merrill Edge offer excellent stock trading apps, but there are notable differences in their features and capabilities. E*TRADE generally stands out with its broader range of functionalities and tools, earning a higher rating and a better overall ranking. E*TRADE provides essential features such as an Apple Watch app, after-hours charting, and streaming live TV, which Merrill Edge lacks. Meanwhile, Merrill Edge offers solid performance but falls a bit short in these advanced features, making E*TRADE a more appealing choice for those seeking a comprehensive trading experience.
In terms of app availability, both E*TRADE and Merrill Edge support iPhone and Android devices, ensuring users can trade on the go. However, E*TRADE edges out the competition by extending its app capabilities to the Apple Watch, offering more flexibility for those who prefer trading from their wrist. Additionally, E*TRADE provides mobile after-hours stock trading, which may appeal to traders looking for more time-sensitive transactions. Both platforms offer mobile options trading and real-time streaming quotes, ensuring users have access to timely and accurate market data.
When it comes to charting and analytical tools, E*TRADE outperforms Merrill Edge by offering a wider variety of technical studies — 107 compared to Merrill Edge's 34. E*TRADE also allows more customization for watch lists, along with offering impressive features like the ability to chart after-hours data and view streaming live TV. Although Merrill Edge provides essential functions such as charting with multiple time frames and stock comparison displays, it does not match E*TRADE's offering in advanced charting tools and customization options.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 107 | 34 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When choosing between E*TRADE and Merrill Edge, both online brokers offer solid terms for those looking to trade stocks and options without a minimum deposit. Both E*TRADE and Merrill Edge provide commission-free stock trades, leveling the playing field for beginners and seasoned traders alike. The cost for trading options contracts is identical at $0.65 per contract for both platforms. However, there are differences that could sway a decision, notably in account transfer fees and the approach to margin interest rates.
E*TRADE and Merrill Edge require no minimum deposit, making account setup accessible for all investors. When it comes to trading regular stocks, both platforms charge $0.00, and their fees for options contracts are equally competitive at just $0.65 per contract. IRA fees are another area where both brokers excel, with no annual or closure fees at E*TRADE and only a closure fee of $49.95 at Merrill Edge. Thus, traders can enjoy considerable savings over time with either broker.
Where these platforms diverge is in their policies for other charges. E*TRADE charges for a full account transfer at $75, whereas Merrill Edge does not charge for full account transfers, offering more flexibility if you decide to move your entire portfolio. Additionally, E*TRADE provides clear margin loan rates based on balance tiers, while Merrill Edge varies its rates. For investors utilizing margin loans, understanding these differences can help in selecting the most beneficial platform. Therefore, assessing your personal trading habits and needs will guide you to the platform best suited for your investment journey.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.65 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $49.95 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing the day trading features of E*TRADE and Merrill Edge, E*TRADE stands out in several areas that are essential for active traders. E*TRADE provides excellent resources, including streaming time and sales for stocks, which is matched by Merrill Edge. However, E*TRADE enhances the experience with streaming live TV, a feature that Merrill Edge lacks. E*TRADE also allows direct market routing for stocks, providing greater flexibility in executing trades, while Merrill Edge does not offer this option. Adding to E*TRADE's appeal is the support for trading hotkeys, enabling swift keyboard trade entries, a tool not available with Merrill Edge. Both platforms provide access to level 2 quotes, essential for understanding market depth.
In contrast, Merrill Edge offers a feature that E*TRADE does not: basic strategy backtesting, which allows traders to test their strategies using historical data, although neither platform provides advanced strategy backtesting. Neither E*TRADE nor Merrill Edge offers ladder trading, a short locator tool, or order liquidity rebates. For traders who prioritize direct market routing and integrated features like streaming TV and the use of hotkeys, E*TRADE may be the preferable choice. However, for those who value backtesting capabilities, Merrill Edge might offer a slight edge despite its more limited range of trading tools.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | Yes | No |
| Direct Market Routing - Equities | Yes | No |
| Level 2 Quotes - Stocks | Yes | Yes |
| Trade Ideas - Backtesting | No | Yes |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When comparing the market research capabilities of E*TRADE and Merrill Edge, both platforms offer a comprehensive suite of tools, earning them each a perfect 5-star rating in this category. However, E*TRADE stands out with a higher rank, securing the #2 spot out of 14 brokers, while Merrill Edge holds a respectable #5 ranking. This distinction highlights E*TRADE's broader offerings in certain areas, providing a slight edge for investors who prioritize extensive research options.
Both E*TRADE and Merrill Edge cover essential areas such as stock, ETFs, mutual funds, and bonds research, along with access to Pink Sheets/OTCBB data. They also provide downloadable PDF reports for stocks, ETFs, and mutual funds. However, E*TRADE offers more stock reports compared to Merrill Edge, with 8 versus 3 reports available. Both platforms enable users to view portfolio allocations by asset class and include screeners for various trading ideas.
Despite their similarities, E*TRADE offers social media sentiment data for stock research, which Merrill Edge does not. Conversely, Merrill Edge provides ESG (Environmental, Social, and Governance) research, which E*TRADE does not. These differences may influence an investor's choice based on their specific research needs and investment priorities. Ultimately, while both brokers excel in market research, E*TRADE's additional tools and higher ranking may appeal more to those seeking a slightly broader research experience.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | Yes |
| Research - Fixed Income | Yes | Yes |
| Screener - Fixed Income | Yes | Yes |
| Research |
|
|
When comparing the banking capabilities of online brokers E*TRADE and Merrill Edge, both platforms offer an extensive range of services to meet diverse financial needs. E*TRADE allows customers to open checking accounts, savings accounts, and CDs, while also providing debit and credit card options. Additionally, E*TRADE users can explore mortgage loans to finance their home purchases. Similarly, Merrill Edge matches these offerings with its own suite of financial products, including checking and savings accounts, CDs, and both debit and credit cards, along with mortgage loan services. This comprehensive suite of banking options across both E*TRADE and Merrill Edge enables users to manage their finances with flexibility and ease.
| Feature |
E*TRADE
|
Merrill Edge
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| Brokerage CDs | Yes | Yes |
Dive deeper: Best Brokerage Checking Accounts for 2025
After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than Merrill Edge. E*TRADE finished with an overall score of 95.4%, while Merrill Edge finished with a score of 92.7%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
Both E*TRADE and Merrill Edge do not offer crypto trading options, as neither platform provides access to any cryptocurrency coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both E*TRADE and Merrill Edge offer traditional and Roth IRA accounts with no annual fees, but while E*TRADE charges no fee for closing an IRA account, Merrill Edge imposes a closure fee of $49.95.
Dive deeper: Best IRA Accounts for 2025
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| Review | E*TRADE Review | Merrill Edge Review |
| Broker Screenshots | E*TRADE | Merrill Edge | |
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| Trading Fees | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | Varies | |
| Options (Per Contract) | $0.65 | $0.65 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $29.95 |
| Margin Rates | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | Varies | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | Varies | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | Varies | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | Varies | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | Varies | |
| Margin Rate $500,000 to $999,999.99 | Varies | Varies | |
| Margin Rate Above $1,000,000 | Varies | Varies |
| Account Fees | E*TRADE | Merrill Edge | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $49.95 | |
| Account Transfer Out (Partial) | $0.00 | $0.00 | |
| Account Transfer Out (Full) | $75.00 | $0.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | No | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Fixed Income (Treasurys) | Yes | Yes | |
| Fixed Income (Corporate Bonds) | Yes | Yes | |
| Fixed Income (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | Yes | |
| Education (Fixed Income) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | Yes | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | Yes | |
| Webinars | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | Yes |
| Stock Trading Apps | E*TRADE | Merrill Edge | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | Yes | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 34 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | Merrill Edge Market Pro | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 285 |
| Stock Chart Features | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | Yes | |
| Charting - Indicators / Studies | 121 | 105 | |
| Charting - Drawing Tools | 37 | 23 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | Yes | Yes | |
| Charting - Corporate Events | Yes | Yes | |
| Charting - Custom Date Range | Yes | Yes | |
| Charting - Custom Time Bars | No | Yes | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Equities | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | Yes | |
| Trade Ideas - Backtesting | No | Yes | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | Yes | |
| Screener - Fixed Income | Yes | Yes | |
| Portfolio Asset Allocation | Yes | Yes |
| Stock Research | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 3 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | E*TRADE | Merrill Edge | |
|---|---|---|---|
| ETFs - Investment Objective | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | Yes | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | Yes | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | Yes | |
| ETFs - Risk Analysis | Yes | Yes | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | Yes | |
| ETFs - PDF Reports | Yes | Yes |
| Mutual Fund Research | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | Yes | |
| Mutual Funds - Prospectus | Yes | Yes | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | Yes | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | Yes | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | Yes | |
| Mutual Funds - StyleMap | Yes | Yes |
| Options Trading | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | Yes | Yes |
| Banking | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | E*TRADE | Merrill Edge | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | No | |
| Live Chat (Prospect Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | Yes |
| Overall | E*TRADE | Merrill Edge | |
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| Winner | check_circle | ||
| Review | E*TRADE Review | Merrill Edge Review |
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