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E*TRADE vs Merrill Edge 2025

StockBrokers.com

Written by StockBrokers.com

July 03, 2025

In this head to head comparison of E*TRADE vs Merrill Edge, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

E*TRADE
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5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65

Range of investments

When choosing between E*TRADE and Merrill Edge, investors can find a wide variety of investment options, with both platforms excelling in stock and mutual fund trading. Each offers stock and margin trading, options trading, and brokerage accounts like Traditional and Roth IRAs. While both brokers provide similar services, including access to mutual funds and advisor services, E*TRADE distinguishes itself by also offering futures trading, a feature Merrill Edge lacks. Both platforms refrain from providing fractional shares, forex trading, and crypto trading, leaving potential investors to weigh other distinct features when making their choice.

E*TRADE and Merrill Edge are matched evenly in certain areas like stock trading, margin trading, options trading, and access to OTC stocks. Both companies also offer a range of investment account types like traditional and Roth IRAs, while neither facilitates trading in fractional shares or cryptocurrencies. For investors interested in futures, E*TRADE provides this unique feature, which might appeal to those looking to diversify further. Meanwhile, both companies offer robust advisor services for those seeking guidance in their investment journey.

In terms of ratings and industry rankings, both E*TRADE and Merrill Edge receive a respectable 4.5 stars for their range of investments. However, E*TRADE holds a slight edge with a 4th place ranking in investment options as reviewed by StockBrokers.com, compared to Merrill Edge's 7th place. This ranking might be reflective of E*TRADE’s inclusion of futures trading, which could be a deciding factor for certain investors when choosing a platform that best meets their investing needs.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market

Trading platforms and tools

When comparing E*TRADE and Merrill Edge, both are well-regarded for their trading platforms and tools, each earning a solid four-star rating from users. As per the StockBrokers.com ranking, E*TRADE holds the fifth position out of 14 brokers, slightly edging out Merrill Edge, which is ranked sixth. This indicates both brokers offer excellent options for traders, though E*TRADE gains a small edge in user preference.

Both E*TRADE and Merrill Edge provide browser-based trading platforms, making them convenient for online access across different devices without the need for software downloads. However, E*TRADE surpasses Merrill Edge with its paper trading feature, allowing users to practice trading strategies without real financial risk. On the other hand, Merrill Edge stands out with its impressive 285 columns for watch lists, providing users extensive fields to tailor their tracking preferences, in contrast to E*TRADE’s 43 columns.

For charting tools, E*TRADE is slightly ahead, offering 121 technical indicators compared to Merrill Edge's 105, and more drawing tools (37) than Merrill Edge's 23. Both platforms enable users to make detailed analytical charts with features like index overlays, historical trades display, and automated technical analysis patterns. Although neither broker permits the creation of custom studies, they both allow rich chart interaction, including the ability to save multiple chart profiles and adjust orders directly via stock charts.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info Yes No
Watch Lists - Total Fields info 43 285
Charting - Indicators / Studies info 121 105
Charting - Drawing Tools info 37 23
Platforms & Tools 4/5 Stars 4/5 Stars

Dive deeper: Best Online Brokers & Trading Platforms for 2025, Best Paper Trading Apps & Platforms for 2025

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Beginners and education

For beginner investors, choosing the right online broker can significantly impact their learning journey. E*TRADE and Merrill Edge both offer substantial educational resources to help users understand stock, ETF, options, mutual funds, and bond trading. While both platforms provide educational videos and webinars, E*TRADE stands out by offering paper trading, allowing beginners to practice without financial risk. On the other hand, Merrill Edge differentiates itself with educational quizzes that facilitate learning and retention.

Both brokers are highly regarded, yet E*TRADE receives a slightly higher education rating with 5 stars compared to Merrill Edge’s 4.5 stars. In StockBrokers.com's assessment of 14 brokers, E*TRADE ranks 4th for education, just above Merrill Edge, which holds the 5th position. While neither platform tracks learning progress, E*TRADE offers a slight advantage for those prioritizing hands-on practice through paper trading, making it a compelling choice for new investors eager to learn by doing.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info Yes No
Videos info Yes Yes
Webinars info Yes Yes
Education 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

Both E*TRADE and Merrill Edge offer excellent stock trading apps, but there are notable differences in their features and capabilities. E*TRADE generally stands out with its broader range of functionalities and tools, earning a higher rating and a better overall ranking. E*TRADE provides essential features such as an Apple Watch app, after-hours charting, and streaming live TV, which Merrill Edge lacks. Meanwhile, Merrill Edge offers solid performance but falls a bit short in these advanced features, making E*TRADE a more appealing choice for those seeking a comprehensive trading experience.

In terms of app availability, both E*TRADE and Merrill Edge support iPhone and Android devices, ensuring users can trade on the go. However, E*TRADE edges out the competition by extending its app capabilities to the Apple Watch, offering more flexibility for those who prefer trading from their wrist. Additionally, E*TRADE provides mobile after-hours stock trading, which may appeal to traders looking for more time-sensitive transactions. Both platforms offer mobile options trading and real-time streaming quotes, ensuring users have access to timely and accurate market data.

When it comes to charting and analytical tools, E*TRADE outperforms Merrill Edge by offering a wider variety of technical studies — 107 compared to Merrill Edge's 34. E*TRADE also allows more customization for watch lists, along with offering impressive features like the ability to chart after-hours data and view streaming live TV. Although Merrill Edge provides essential functions such as charting with multiple time frames and stock comparison displays, it does not match E*TRADE's offering in advanced charting tools and customization options.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes Yes
Charting - After-Hours info Yes No
Charting - Technical Studies info 107 34
Mobile Trading Apps 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between E*TRADE and Merrill Edge, both online brokers offer solid terms for those looking to trade stocks and options without a minimum deposit. Both E*TRADE and Merrill Edge provide commission-free stock trades, leveling the playing field for beginners and seasoned traders alike. The cost for trading options contracts is identical at $0.65 per contract for both platforms. However, there are differences that could sway a decision, notably in account transfer fees and the approach to margin interest rates.

E*TRADE and Merrill Edge require no minimum deposit, making account setup accessible for all investors. When it comes to trading regular stocks, both platforms charge $0.00, and their fees for options contracts are equally competitive at just $0.65 per contract. IRA fees are another area where both brokers excel, with no annual or closure fees at E*TRADE and only a closure fee of $49.95 at Merrill Edge. Thus, traders can enjoy considerable savings over time with either broker.

Where these platforms diverge is in their policies for other charges. E*TRADE charges for a full account transfer at $75, whereas Merrill Edge does not charge for full account transfers, offering more flexibility if you decide to move your entire portfolio. Additionally, E*TRADE provides clear margin loan rates based on balance tiers, while Merrill Edge varies its rates. For investors utilizing margin loans, understanding these differences can help in selecting the most beneficial platform. Therefore, assessing your personal trading habits and needs will guide you to the platform best suited for your investment journey.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.65
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $49.95

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing the day trading features of E*TRADE and Merrill Edge, E*TRADE stands out in several areas that are essential for active traders. E*TRADE provides excellent resources, including streaming time and sales for stocks, which is matched by Merrill Edge. However, E*TRADE enhances the experience with streaming live TV, a feature that Merrill Edge lacks. E*TRADE also allows direct market routing for stocks, providing greater flexibility in executing trades, while Merrill Edge does not offer this option. Adding to E*TRADE's appeal is the support for trading hotkeys, enabling swift keyboard trade entries, a tool not available with Merrill Edge. Both platforms provide access to level 2 quotes, essential for understanding market depth.

In contrast, Merrill Edge offers a feature that E*TRADE does not: basic strategy backtesting, which allows traders to test their strategies using historical data, although neither platform provides advanced strategy backtesting. Neither E*TRADE nor Merrill Edge offers ladder trading, a short locator tool, or order liquidity rebates. For traders who prioritize direct market routing and integrated features like streaming TV and the use of hotkeys, E*TRADE may be the preferable choice. However, for those who value backtesting capabilities, Merrill Edge might offer a slight edge despite its more limited range of trading tools.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes info Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When comparing the market research capabilities of E*TRADE and Merrill Edge, both platforms offer a comprehensive suite of tools, earning them each a perfect 5-star rating in this category. However, E*TRADE stands out with a higher rank, securing the #2 spot out of 14 brokers, while Merrill Edge holds a respectable #5 ranking. This distinction highlights E*TRADE's broader offerings in certain areas, providing a slight edge for investors who prioritize extensive research options.

Both E*TRADE and Merrill Edge cover essential areas such as stock, ETFs, mutual funds, and bonds research, along with access to Pink Sheets/OTCBB data. They also provide downloadable PDF reports for stocks, ETFs, and mutual funds. However, E*TRADE offers more stock reports compared to Merrill Edge, with 8 versus 3 reports available. Both platforms enable users to view portfolio allocations by asset class and include screeners for various trading ideas.

Despite their similarities, E*TRADE offers social media sentiment data for stock research, which Merrill Edge does not. Conversely, Merrill Edge provides ESG (Environmental, Social, and Governance) research, which E*TRADE does not. These differences may influence an investor's choice based on their specific research needs and investment priorities. Ultimately, while both brokers excel in market research, E*TRADE's additional tools and higher ranking may appeal more to those seeking a slightly broader research experience.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes Yes
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 5/5 Stars

Banking

When comparing the banking capabilities of online brokers E*TRADE and Merrill Edge, both platforms offer an extensive range of services to meet diverse financial needs. E*TRADE allows customers to open checking accounts, savings accounts, and CDs, while also providing debit and credit card options. Additionally, E*TRADE users can explore mortgage loans to finance their home purchases. Similarly, Merrill Edge matches these offerings with its own suite of financial products, including checking and savings accounts, CDs, and both debit and credit cards, along with mortgage loan services. This comprehensive suite of banking options across both E*TRADE and Merrill Edge enables users to manage their finances with flexibility and ease.

Feature E*TRADE logoE*TRADE
Merrill Edge logoMerrill Edge
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Brokerage Checking Accounts for 2025

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than Merrill Edge. E*TRADE finished with an overall score of 95.4%, while Merrill Edge finished with a score of 92.7%.

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

FAQs

Can you trade cryptocurrency with E*TRADE or Merrill Edge?

Both E*TRADE and Merrill Edge do not offer crypto trading options, as neither platform provides access to any cryptocurrency coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does E*TRADE or Merrill Edge offer IRAs?

Both E*TRADE and Merrill Edge offer traditional and Roth IRA accounts with no annual fees, but while E*TRADE charges no fee for closing an IRA account, Merrill Edge imposes a closure fee of $49.95.

Dive deeper: Best IRA Accounts for 2025

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Compare

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Overall Rating E*TRADE Merrill Edge
Overall 5/5 Stars 4.5/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 4/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 5/5 Stars
Customer Service 4.0/5 Stars 4.0/5 Stars
Education 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 5/5 Stars
Winner check_circle
Review E*TRADE Review Merrill Edge Review
Broker Screenshots E*TRADE Merrill Edge
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees E*TRADE Merrill Edge
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info N/A
Mutual Fund Trade Fee info $0.00 Varies info
Options (Per Contract) info $0.65 $0.65
Futures (Per Contract) info $1.50 (Not offered)
Broker Assisted Trade Fee info $25 $29.95
Margin Rates E*TRADE Merrill Edge
Margin Rate Under $25,000 info 14.2% info Varies info
Margin Rate $25,000 to $49,999.99 info 13.7% Varies info
Margin Rate $50,000 to $99,999.99 info 13.2% Varies info
Margin Rate $100,000 to $249,999.99 info 12.7% Varies info
Margin Rate $250,000 to $499,999.99 info 12.2% Varies info
Margin Rate $500,000 to $999,999.99 info Varies info Varies info
Margin Rate Above $1,000,000 info Varies info Varies info
Account Fees E*TRADE Merrill Edge
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $49.95
Account Transfer Out (Partial) info $0.00 $0.00
Account Transfer Out (Full) info $75.00 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options E*TRADE Merrill Edge
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 6486 2952
Mutual Funds (Total) info 7242 3466
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types E*TRADE Merrill Edge
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes Yes
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners E*TRADE Merrill Edge
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes Yes
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes Yes
Webinars info Yes Yes
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No Yes
Stock Trading Apps E*TRADE Merrill Edge
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features E*TRADE Merrill Edge
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No No
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting E*TRADE Merrill Edge
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes Yes
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 34
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes Yes
Trading Platforms E*TRADE Merrill Edge
Active Trading Platform info Power E*TRADE Merrill Edge Market Pro
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 43 285
Stock Chart Features E*TRADE Merrill Edge
Charting - Adjust Trades on Chart info Yes Yes
Charting - Indicators / Studies info 121 105
Charting - Drawing Tools info 37 23
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes Yes
Charting - Corporate Events info Yes Yes
Charting - Custom Date Range info Yes Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 8
Charting - Custom Studies info No No
Day Trading E*TRADE Merrill Edge
Streaming Time & Sales info Yes Yes
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes info Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE Merrill Edge
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes Yes
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research E*TRADE Merrill Edge
Stock Research - PDF Reports info 8 3
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info Yes Yes
ETF Research E*TRADE Merrill Edge
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes Yes
ETFs - Risk Analysis info Yes Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes Yes
ETFs - PDF Reports info Yes Yes
Mutual Fund Research E*TRADE Merrill Edge
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes Yes
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes Yes
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes Yes
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes Yes
Mutual Funds - StyleMap info Yes Yes
Options Trading E*TRADE Merrill Edge
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 32 68
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes Yes
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes Yes
Option Positions - Adv Analysis info Yes Yes
Option Positions - Rolling info Yes Yes
Option Positions - Grouping info Yes Yes
Banking E*TRADE Merrill Edge
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service E*TRADE Merrill Edge
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall E*TRADE Merrill Edge
Overall 5/5 Stars 4.5/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 4/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 5/5 Stars
Education 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 5/5 Stars
Winner check_circle
Review E*TRADE Review Merrill Edge Review
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