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Ally Invest vs Tradier 2022

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November 02, 2022

Is Ally Invest better than Tradier? After testing 15 of the best online brokers over six months, E*TRADE (92.52%) is better than Ally Invest (74.83%). Founded in 1982 as one of the first online brokerages in the United States, E*TRADE highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform, which is great for beginners, active trading and options trading.

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Overall RatingAlly InvestTradierE*TRADE
Overall4 Stars4 Stars5 Stars
Commissions & Fees4.5 Stars4.5 Stars4.5 Stars
Investment Options4.5 Stars3.5 Stars5 Stars
Platforms & Tools3 Stars3 Stars4.5 Stars
Mobile Trading Apps3.5 Stars4 Stars5 Stars
Research3 Stars2.5 Stars4.5 Stars
Customer Service4 Stars3.5 Stars4.5 Stars
Education3.5 Stars3 Stars4.5 Stars
Ease Of Use4.5 Stars4.5 Stars5 Stars
ReviewAlly Invest ReviewTradier ReviewE*TRADE Review
Trading FeesAlly InvestTradierE*TRADE
Minimum Deposit$0.00$0.00$0.00
Stock Trades$0.00$0.00$0.00
Penny Stock Fees (OTCCB)$4.95N/A$6.95
Mutual Fund Trade Fee$9.95$30$19.99
Options (Base Fee)$0.00$0.00$0.00
Options (Per Contract)$0.50$0.00$0.65
Futures (Per Contract)N/A$0.00$1.50
Broker Assisted Trade Fee$2010$25
Margin RatesAlly InvestTradierE*TRADE
Margin Rate Under $24,999.9910.75%8.00%11.95%
Margin Rate $25,000.00 to $49,999.9910.50%8.00%11.45%
Margin Rate $50,000.00 to $99,999.999.75%8.00%10.95%
Margin Rate $100,000.00 to $249,999.998.50%8.00%10.45%
Margin Rate $250,000.00 to $499,999.997.50%8.00%9.95%
Margin Rate $500,000.00 to $999,999.997.00%8.00%9.45%
Margin Rate Above $1,000,000.006.25%8.00%8.45%
Account FeesAlly InvestTradierE*TRADE
IRA Annual Fee$0.00$30.00$0.00
IRA Closure Fee$25.00$60.00$0.00
Account Transfer Out (Partial)$50.00$75.00$25.00
Account Transfer Out (Full)$50.00$75.00$75.00
Options Exercise Fee$0.00$9.00$0.00
Options Assignment Fee$0.00$9.00$0.00
Investment OptionsAlly InvestTradierE*TRADE
Stock TradingYesYesYes
Margin TradingYesYesYes
Fractional SharesNoNoNo
OTCBB / Pink SheetsYesNoYes
Options TradingYesYesYes
Complex Options Max Legs444
Futures TradingNoNoYes
Forex TradingYesNoNo
Crypto TradingNoNoNo
Crypto Trading - Total Coins000
Mutual Funds (No Load)1350006486
Mutual Funds (Total)1500007242
Bonds (US Treasury)YesNoYes
Bonds (Corporate)YesNoYes
Bonds (Municipal)YesNoYes
Advisor ServicesYesNoYes
International Countries (Stocks)000
Order TypesAlly InvestTradierE*TRADE
Order Type - MarketYesYesYes
Order Type - LimitYesYesYes
Order Type - After HoursYesYesYes
Order Type - StopYesYesYes
Order Type - Trailing StopNoNoYes
Order Type - OCONoYesYes
Order Type - OTONoYesYes
Order Type - Broker AssistedYesYesYes
BeginnersAlly InvestTradierE*TRADE
Education (Stocks)YesNoYes
Education (ETFs)YesNoYes
Education (Options)YesNoYes
Education (Mutual Funds)YesNoYes
Education (Bonds)YesNoYes
Education (Retirement)YesNoYes
Retirement CalculatorNoNoYes
Investor DictionaryYesNoYes
Paper TradingNoYesYes
Webinars (Archived)YesNoYes
Progress TrackingNoNoNo
Interactive Learning - QuizzesNoNoYes
Stock Trading AppsAlly InvestTradierE*TRADE
iPhone AppYesYesYes
Android AppYesYesYes
Apple Watch AppNoNoYes
Trading - StocksYesYesYes
Trading - After-HoursYesYesYes
Trading - Simple OptionsYesYesYes
Trading - Complex OptionsYesYesYes
Order Ticket RT QuotesYesYesYes
Order Ticket SRT QuotesNoNoYes
Stock App FeaturesAlly InvestTradierE*TRADE
Market Movers (Top Gainers)YesYesYes
Stream Live TVNoNoYes
Videos on DemandNoNoNo
Stock AlertsNoNoYes
Option Chains ViewableYesYesYes
Watch List (Real-time)YesYesYes
Watch List (Streaming)NoYesYes
Watch Lists - Create & ManageYesYesYes
Watch Lists - Column CustomizationNoNoYes
Watch Lists - Total Fields211595
Stock App ChartingAlly InvestTradierE*TRADE
Charting - After-HoursNoNoYes
Charting - Can Turn HorizontallyYesNoYes
Charting - Multiple Time FramesYesYesYes
Charting - Technical Studies17010
Charting - Study CustomizationsNoNoYes
Charting - Stock ComparisonsYesNoYes
Trading PlatformsAlly InvestTradierE*TRADE
Active Trading PlatformN/ATradeHawkPower E*TRADE
Desktop Trading PlatformNoYesNo
Desktop Platform (Mac)NoYesNo
Web Trading PlatformYesYesYes
Paper TradingNoYesYes
Trade JournalNoNoNo
Watch Lists - Total Fields211595
Stock Chart FeaturesAlly InvestTradierE*TRADE
Charting - Adjust Trades on ChartNoNoYes
Charting - Indicators / Studies11795119
Charting - Drawing Tools36031
Charting - NotesYesYesYes
Charting - Index OverlaysYesNoYes
Charting - Historical TradesNoYesYes
Charting - Corporate EventsNoNoYes
Charting - Custom Date RangeNoNoYes
Charting - Custom Time BarsNoNoNo
Charting - Automated AnalysisYesNoYes
Charting - Save ProfilesYesNoYes
Trade Ideas - Technical AnalysisYesNoYes
Charting - Study Customizations576
Charting - Custom StudiesNoNoNo
Day TradingAlly InvestTradierE*TRADE
Streaming Time & SalesNoNoYes
Streaming TVNoNoYes
Direct Market Routing - StocksNoNoYes
Ladder TradingNoNoNo
Trade Hot KeysNoNoYes
Level 2 Quotes - StocksNoNoYes
Trade Ideas - BacktestingNoNoNo
Trade Ideas - Backtesting AdvNoNoNo
Short LocatorNoNoNo
Order Liquidity RebatesNoNoNo
Research OverviewAlly InvestTradierE*TRADE
Research - StocksYesYesYes
Research - ETFsYesYesYes
Research - Mutual FundsYesNoYes
Research - Pink Sheets / OTCBBYesNoYes
Research - BondsNoNoYes
Screener - StocksNoNoYes
Screener - ETFsYesNoYes
Screener - Mutual FundsNoNoYes
Screener - BondsYesNoYes
Misc - Portfolio AllocationNoNoYes
Stock ResearchAlly InvestTradierE*TRADE
Stock Research - PDF Reports206
Stock Research - EarningsYesNoYes
Stock Research - InsidersYesNoYes
Stock Research - SocialYesNoYes
Stock Research - NewsYesNoYes
Stock Research - ESGNoNoNo
Stock Research - SEC FilingsYesNoYes
ETF ResearchAlly InvestTradierE*TRADE
ETFs - Strategy OverviewYesNoYes
ETF Fund Facts - Inception DateYesNoYes
ETF Fund Facts - Expense RatioYesNoYes
ETF Fund Facts - Net AssetsYesNoYes
ETF Fund Facts - Total HoldingsYesNoYes
ETFs - Top 10 HoldingsYesNoYes
ETFs - Sector ExposureNoNoYes
ETFs - Risk AnalysisYesNoYes
ETFs - RatingsYesNoYes
ETFs - Morningstar StyleMapNoNoYes
ETFs - PDF ReportsYesNoYes
Mutual Fund ResearchAlly InvestTradierE*TRADE
Mutual Funds - Strategy OverviewYesNoYes
Mutual Funds - Performance ChartYesNoNo
Mutual Funds - Performance AnalysisYesNoYes
Mutual Funds - ProspectusNoNoYes
Mutual Funds - 3rd Party RatingsYesNoYes
Mutual Funds - Fees BreakdownYesNoYes
Mutual Funds - Top 10 HoldingsYesNoYes
Mutual Funds - Asset AllocationNoNoYes
Mutual Funds - Sector AllocationYesNoYes
Mutual Funds - Country AllocationNoNoYes
Mutual Funds - StyleMapNoNoYes
Options TradingAlly InvestTradierE*TRADE
Option Chains - Basic ViewYesYesYes
Option Chains - Strategy ViewYesNoYes
Option Chains - StreamingYesYesYes
Option Chains - Total Columns8831
Option Chains - Greeks115
Option Chains - Quick AnalysisYesYesYes
Option Analysis - P&L ChartsYesNoYes
Option Probability AnalysisYesNoYes
Option Probability Analysis AdvNoNoYes
Option Positions - GreeksYesNoYes
Option Positions - Greeks StreamingNoNoYes
Option Positions - Adv AnalysisYesNoYes
Option Positions - RollingYesNoYes
Option Positions - GroupingYesNoYes
BankingAlly InvestTradierE*TRADE
Bank (Member FDIC)YesNoYes
Checking AccountsYesNoYes
Savings AccountsYesNoYes
Credit CardsNoNoYes
Debit CardsYesNoYes
Mortgage LoansYesNoYes
Customer ServiceAlly InvestTradierE*TRADE
Phone Support (Prospect Customers)YesYesYes
Phone Support (Current Customers)YesYesYes
Email SupportYesYesYes
Live Chat (Prospect Customers)YesNoNo
Live Chat (Current Customers)YesNoYes
24/7 SupportYesNoYes
OverallAlly InvestTradierE*TRADE
Overall4 Stars4 Stars5 Stars
Commissions & Fees4.5 Stars4.5 Stars4.5 Stars
Investment Options4.5 Stars3.5 Stars5 Stars
Platforms & Tools3 Stars3 Stars4.5 Stars
Mobile Trading Apps3.5 Stars4 Stars5 Stars
Research3 Stars2.5 Stars4.5 Stars
Education3.5 Stars3 Stars4.5 Stars
Ease Of Use4.5 Stars4.5 Stars5 Stars
ReviewAlly Invest ReviewTradier ReviewE*TRADE Review
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Ally Invest vs Tradier Comparison

Comparing brokers side by side is no easy task. For our 2022 annual broker review, we spent hundreds of hours assessing 15 brokerages to find the best online broker. Let's compare Ally Invest vs Tradier.

Is Ally Invest or Tradier better for beginners?

E*TRADE offers more comprehensive new investor education for beginner investors than Ally Invest. Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while Tradier offers investors access to Paper Trading, neither have Videos.

What about Ally Invest vs Tradier pricing?

Ally Invest and Tradier charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Ally Invest, costing $0.50 per contract versus $0.00 per contract at Tradier. For a complete commissions summary, see our best brokers for free stock trading guide.

Does Ally Invest or Tradier offer a wider range of investment options?

Ally Invest offers investors access to Stock Trading, Options Trading, OTCBB / Pink Sheets, Mutual Funds, Forex Trading and Advisor Services, while Tradier offers investors access to Stock Trading, Options Trading and Mutual Funds, neither have Fractional Shares and Futures Trading. Looking at Mutual Funds, Tradier trails Ally Invest in its offering of no transaction fee (NTF) mutual funds, with Ally Invest offering 4000 and Tradier offering 0.

Which trading platform is better: Ally Invest or Tradier?

To compare the trading platforms of Ally Invest and Tradier, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, E*TRADE offers a better experience. With research, E*TRADE offers superior market research. Finally, we found E*TRADE to provide better mobile trading apps.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans are offered by Ally Invest while Tradier offers neither of these, neither have Credit Cards.

Is Ally Invest good?

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution.

Is Tradier good?

Tradier Brokerage is somewhat unusual among the brokers in our annual review: clearly aimed at the advanced trader, but one who is not interested in cryptocurrencies or futures trading. To get the most out of being a Tradier Brokerage client, investors must also be willing to pay for a premium platform.

Ally Invest vs Tradier Winner

Overall winner: E*TRADE

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