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Vanguard vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Vanguard vs Citi Self Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Vanguard
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $1.00
Citi Self Invest
3.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): N/A

Investment options

In the realm of online brokerage services, Vanguard emerges as a frontrunner, offering a more comprehensive range of investment options compared to Citi Self Invest. Vanguard boasts a 4.5-star rating for its diverse portfolio capabilities, ranking 9th out of 18 brokers according to StockBrokers.com. In contrast, Citi Self Invest holds a 2.5-star rating and clinches the 18th spot, indicating a narrower selection that may not meet the needs of all investors. These rankings underscore Vanguard's robust ability to cater to a wider array of investment strategies, providing a more versatile platform for both experienced and novice investors.

When comparing specific offerings, both Vanguard and Citi Self Invest provide opportunities for stock and mutual fund trading, but Vanguard extends its services further into margin trading, OTC stocks, and options trading, none of which are available through Citi Self Invest. Additionally, while neither platform facilitates crypto trading, forex, or futures trading, Vanguard distinguishes itself with its support for margin and options trading, further broadening investment strategies for its clients.

In the realm of IRA accounts, both Vanguard and Citi Self Invest offer Traditional and Roth IRA accounts, providing avenues for retirement planning. However, Vanguard surpasses its competitor with the inclusion of advisor services, catering to investors seeking tailored investment strategies. The breadth of services offered by Vanguard, contrasted with the limited offerings of Citi Self Invest, positions it as a more versatile and comprehensive option for varied investment needs.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No info No
OTC Stocks info Yes No
Mutual Funds info Yes Yes
Options Trading info Yes No
Futures Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

In comparing the trading platforms and tools offered by Vanguard and Citi Self Invest, both online brokers share a number of similarities but also have some distinct differences. Neither Vanguard nor Citi Self Invest offers a Windows or Mac desktop downloadable trading platform, but both provide browser-based platforms that ensure accessibility across devices. As there are no significant advantages in offering paper trading, trading journals, or custom studies from either platform, investors might find these platforms relatively basic; however, Vanguard does provide a more comprehensive watch list functionality with 9 columns compared to Citi Self Invest’s absence of this feature. It's important to compare these aspects thoroughly to determine which broker aligns better with your trading needs, considering both received a rating of 2.5 out of five stars for their platforms and tools.

Vanguard takes a slight edge with its charting capabilities, offering 9 technical indicators and the ability to add index overlays and display corporate events on charts. In contrast, Citi Self Invest lacks any technical indicators and cannot display corporate events or index overlays on its charts. Both brokers fall short in providing trading features like adjusting open orders directly on stock charts and adding notes to charts. Vanguard users may appreciate the slightly enhanced charting features available to them, although both brokers could improve in technical analysis and customization efforts.

Though Citi Self Invest ranks higher than Vanguard on StockBrokers.com’s list of 18 brokers for trading platforms and tools, neither company shines in this category. Citi Self Invest is ranked 16th, while Vanguard holds the last spot at 18th. The absence of advanced features such as customizable date ranges, the ability to save multiple chart profiles, and automated technical analysis patterns illustrates a gap for both platforms when compared to leading competitors. Thus, potential users seeking sophisticated trading tools might consider looking beyond these offerings for more feature-rich platforms that cater to technical trading needs.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 9 0
Charting - Indicators / Studies info 9 0
Charting - Drawing Tools info 0 0
Platforms & Tools 2.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When comparing Vanguard to Citi Self Invest in terms of beginner and investor education capabilities, Vanguard takes a notable lead. Vanguard provides stock education and a selection of educational videos, which are valuable resources for new investors. Despite lacking in ETF, options, mutual funds, and bonds education, as well as paper trading facilities, Vanguard maintains an educational rating of 3.5 stars out of five. Ranked #13 out of 18 brokers by StockBrokers.com for education, Vanguard offers a decent foundation for those starting their investment journey, though there's still room for improvement in its educational offerings.

On the other hand, Citi Self Invest falls behind, with no stock education, ETF, options, mutual funds, or bonds education. It also lacks educational videos, webinars, or paper trading options, though it does feature educational quizzes and the ability to track learning progress. This limited approach reflects in its lower educational rating of 1.5 stars out of five, and a ranking of #18 out of 18 brokers according to StockBrokers.com. For beginners seeking robust educational resources, Citi Self Invest might not be the ideal choice, as its offerings are sparse compared to more comprehensive platforms like Vanguard.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Education (Stocks) info Yes No
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Paper Trading info No No
Videos info Yes No
Webinars info No No
Education 3.5/5 Stars 1.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When weighing the stock trading app capabilities of Vanguard and Citi Self Invest, both platforms show areas of parity, with neither standing out as a clear winner in the category. Vanguard is rated at three stars for its stock trading apps, and Citi Self Invest also holds the same rating, demonstrating a level playing field when it comes to overall user experience. Based on a comparison by StockBrokers.com, Vanguard ranks as number 18, just below Citi Self Invest, which is positioned at number 17 among 18 brokers.

Both Vanguard and Citi Self Invest offer comprehensive app support across major mobile platforms, including iPhone and Android. However, neither provides support for Apple Watch, limiting their usability on wearables. The two apps also allow users to view charts in multiple time frames, though they fall short in areas like streaming quotes, live TV, videos on demand, and mobile after-hours and options trading. Each broker lacks the technical studies necessary for in-depth chart analysis, and streaming capabilities are notably absent, impacting users who seek dynamic and real-time updates.

Where Citi Self Invest differentiates itself slightly is in its ability to create custom watch lists, a feature missing from Vanguard. Yet, both brokers lack the capability to customize watch list columns, which could be a downside for traders requiring tailored view options. Despite these limitations, when it comes to offering fundamental app functionalities, Vanguard and Citi Self Invest remain competitive, each catering to the basic trading needs of their users without additional bells and whistles. However, customers requiring more advanced features might find both apps less appealing.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info No No
Charting - Technical Studies info 0 0
Mobile Trading Apps 3/5 Stars 3/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When comparing Vanguard and Citi Self Invest, it's apparent that each platform caters to different types of investors with varied preferences in fees and options. Vanguard offers a more comprehensive service for those interested in options trading, with a minimal charge per contract of $1.00, while Citi Self Invest does not offer options trading as of the current structure. Meanwhile, both platforms boast a no-minimum-deposit policy, with no fees for regular stock trades, making them equally appealing to entry-level investors. Citi Self Invest's standout advantage lies in its zero IRA annual fee policy, although it implements a closure fee of $95, something Vanguard waives entirely.

For investors seeking margin trading opportunities, Vanguard offers tiered interest rates starting at 12.75% for margin balances between $50,000 and $99,999, although Citi Self Invest does not offer margin trading. On the account management front, while Vanguard waives fees for partial ACAT transfers and charges $100 for full transfers, Citi Self Invest applies a consistent $95 fee for both partial and full ACAT transfers. This is balanced by their differing approaches toward IRA accounts, with Vanguard charging $25 annually but no closure fee, whereas Citi Self Invest bypasses the annual fee but imposes a significant closure cost.

Both platforms provide free options exercises and assignments, enhancing their appeal for investors who manage options as part of their strategy. Despite these similarities, Vanguard and Citi Self Invest diverge in core areas like options trading and IRA management, offering distinct advantages that cater to diverse investor profiles. The choice between them should be guided by the investor's preferences for options trading capabilities, margin requirements, and IRA management fees.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $1.00 N/A
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
IRA Annual Fee $25.00 info $0.00
IRA Closure Fee $0.00 $95.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When comparing the day trading capabilities of online brokers Vanguard and Citi Self Invest, it becomes evident that neither platform is particularly tailored for the active day trader. Both Vanguard and Citi Self Invest do not offer streaming time and sales for stocks, streaming live TV, or direct market routing for stocks. Moreover, neither provides advanced tools like ladder trading or trading hotkeys for efficient keyboard trade entry. Additionally, traders looking for depth-of-market insights might be disappointed as neither broker offers level 2 quotes.

Furthermore, neither Vanguard nor Citi Self Invest supports basic or advanced strategy backtesting, which is crucial for day traders seeking to develop and refine trading strategies. Both platforms also lack a short locator tool, which is essential for viewing real-time availability of shares available for shorting. Furthermore, order liquidity (maker/taker) rebates are absent from both Vanguard and Citi Self Invest, potentially limiting cost-effectiveness for high-frequency traders. Overall, day traders seeking comprehensive tools and features may need to explore other brokerage options better suited to active trading needs.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When evaluating the market research capabilities of Vanguard and Citi Self Invest, investors will likely find that Vanguard provides a more comprehensive offering. Both brokerages offer stock and ETF research, but Vanguard additionally covers mutual funds and bonds, areas where Citi falls short. Vanguard also boasts unique offerings such as research access to Pink Sheets/OTCBB, an area where both brokers align, but only Vanguard provides a wide range of screeners for generating trade ideas across multiple asset classes. Ultimately, Vanguard secures a higher overall market research rating of 3.5 stars compared to Citi Self Invest's 2.5 stars, and is ranked #9 by StockBrokers.com, significantly ahead of Citi’s #15 ranking.

Both Vanguard and Citi Self Invest provide the ability to assess portfolio allocation by asset class and neither offers research utilizing social media sentiment or ESG factors, highlighting a gap in more modern analytical methods. Vanguard stands out with two downloadable PDF research reports for stocks, a resource that Citi Self Invest does not offer. Both companies, however, lack downloadable PDF research reports for ETFs and mutual funds, indicating limitations in their research distribution methods.

Vanguard offers an additional edge with its assortment of screeners for stocks, ETFs, mutual funds, and bonds to assist investors in pinpointing trade possibilities. In contrast, Citi Self Invest does not provide screeners in any asset category, which may be a limiting factor for traders looking for analytical tools to support their investment strategies. Overall, while both brokers offer fundamental research services, Vanguard's wider and more versatile research tools and higher analytical ratings provide a more comprehensive option for investors seeking reliable market insights.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 3.5/5 Stars 2.5/5 Stars

Banking

When comparing the banking capabilities of online brokers Vanguard and Citi Self Invest, it's clear that Citi Self Invest excels in offering a comprehensive range of banking services. Unlike Vanguard, which does not provide checking or savings accounts, Citi Self Invest offers both, catering to a wider array of banking needs. In addition, Citi Self Invest provides customers with access to debit cards, credit cards, and mortgage loans, none of which are available through Vanguard. However, Vanguard does provide certificates of deposit (CDs), a product not offered by Citi Self Invest. This distinct contrast makes Citi Self Invest a more versatile choice for clients seeking an all-in-one financial service provider, while Vanguard remains a more specialized platform with its exclusive focus on investment products like CDs.

Feature Vanguard logoVanguard
Citi Self Invest logoCiti Self Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Vanguard is better than Citi Self Invest. Vanguard finished with an overall score of 80.3%, while Citi Self Invest finished with a score of 70.6%.

Vanguard is aimed squarely at buy-and-hold investors, and its platform reflects that focus. Vanguard is known for its low-cost funds, and the investment platform is really built for those looking to invest solely in mutual funds and ETFs.

FAQs

Can you trade cryptocurrency with Vanguard or Citi Self Invest?

Vanguard and Citi Self Invest both do not offer crypto trading and neither platform provides access to any cryptocurrencies, offering zero coins for trading.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Vanguard or Citi Self Invest offer IRAs?

Both Vanguard and Citi Self Invest offer traditional and Roth IRA accounts, but while Vanguard imposes a $25 annual fee, Citi Self Invest provides these accounts with no annual fee; however, Citi Self Invest charges a $95 closure fee, whereas Vanguard’s closure fee is $0.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Vanguard Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 3.5/5 Stars 2.5/5 Stars
Customer Service 3/5 Stars N/A
Education 3.5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Vanguard Review Citi Self Invest Review
Broker Screenshots Vanguard Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Vanguard Citi Self Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 N/A info
Mutual Fund Trade Fee Varies info 0
Options (Per Contract) $1.00 N/A
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $25 info n/a
Margin Rates Vanguard Citi Self Invest
Margin Rate Under $25,000 13.75% info Not offered
Margin Rate $25,000 to $49,999.99 13.25% Not offered
Margin Rate $50,000 to $99,999.99 12.75% Not offered
Margin Rate $100,000 to $249,999.99 12.25% Not offered
Margin Rate $250,000 to $499,999.99 11.75% Not offered
Margin Rate $500,000 to $999,999.99 10.5% Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees Vanguard Citi Self Invest
IRA Annual Fee $25.00 info $0.00
IRA Closure Fee $0.00 $95.00
Account Transfer Out (Partial) info $0.00 $95.00
Account Transfer Out (Full) info $100.00 info $95.00
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
Investment Options Vanguard Citi Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No info No
OTC Stocks info Yes No
Options Trading info Yes No
Complex Options Max Legs info 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info N/A 820
Mutual Funds (Total) info N/A 820
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Vanguard Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Vanguard Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info No No
Paper Trading info No No
Videos info Yes No
Webinars info No No
Webinars (Archived) info No No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps Vanguard Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info No No
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No No
Stock App Features Vanguard Citi Self Invest
Market Movers (Top Gainers) info No Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info No No
Watch List (Real-time) info No Yes
Watch List (Streaming) info No No
Watch Lists - Create & Manage info No Yes
Watch Lists - Column Customization info No No
Stock App Charting Vanguard Citi Self Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms Vanguard Citi Self Invest
Active Trading Platform info N/A n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 9 0
Stock Chart Features Vanguard Citi Self Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 9 0
Charting - Drawing Tools info 0 0
Charting - Notes info No No
Charting - Index Overlays info Yes No
Charting - Historical Trades info No No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No No
Trade Ideas - Technical Analysis info No No
Charting - Study Customizations info 1 0
Charting - Custom Studies info No No
Day Trading Vanguard Citi Self Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Vanguard Citi Self Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes Yes
Stock Research Vanguard Citi Self Invest
Stock Research - PDF Reports info 2 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info No No
Stock Research - Social info No No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Vanguard Citi Self Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No Yes
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Vanguard Citi Self Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info No Yes
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info Yes No
Options Trading Vanguard Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 9 0
Option Chains - Greeks info 0 0
Option Chains - Quick Analysis info No No
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking Vanguard Citi Self Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Vanguard Citi Self Invest
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info No No
24/7 Support info No Yes
Overall Vanguard Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 3.5/5 Stars 2.5/5 Stars
Education 3.5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Vanguard Review Citi Self Invest Review
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