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eToro vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

January 31, 2024

Is eToro better than Citi Self Invest? After testing 18 of the best online brokers, our analysis finds that eToro (76.7%) is better than Citi Self Invest (70.6%). Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

Select Brokers

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxCiti Self Invest
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxPublic.com
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSoFi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

Compare

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Overall Rating eToro Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 2.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 3/5 Stars
Research 3/5 Stars 2.5/5 Stars
Customer Service N/A N/A
Education 2.5/5 Stars 1.5/5 Stars
Ease Of Use 4/5 Stars 4.5/5 Stars
Winner check_circle
Review eToro Review Citi Self Invest Review
Broker Screenshots eToro Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees eToro Citi Self Invest
Minimum Deposit $10.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A N/A info
Mutual Fund Trade Fee N/A 0
Options (Per Contract) $0.00 N/A
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $0 n/a
Margin Rates eToro Citi Self Invest
Margin Rate Under $25,000 Not offered Not offered
Margin Rate $25,000 to $49,999.99 Not offered Not offered
Margin Rate $50,000 to $99,999.99 Not offered Not offered
Margin Rate $100,000 to $249,999.99 Not offered Not offered
Margin Rate $250,000 to $499,999.99 Not offered Not offered
Margin Rate $500,000 to $999,999.99 Not offered Not offered
Margin Rate Above $1,000,000 Not offered Not offered
Account Fees eToro Citi Self Invest
IRA Annual Fee $0.00
IRA Closure Fee $95.00
Account Transfer Out (Partial) info $75.00 $95.00
Account Transfer Out (Full) info $75.00 $95.00
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
Investment Options eToro Citi Self Invest
Stock Trading info Yes Yes
Margin Trading No No
Fractional Shares info Yes No
OTC Stocks info No No
Options Trading info Yes No
Complex Options Max Legs info 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 26 0
Mutual Funds (No Load) info 0 820
Mutual Funds (Total) info 0 820
Bonds (US Treasury) info No No
Bonds (Corporate) info No No
Bonds (Municipal) info No No
Traditional IRAs info No Yes
Roth IRAs info No Yes
Advisor Services info No No
International Countries (Stocks) info 0 0
Order Types eToro Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info No Yes
Order Type - After Hours info No No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info No No
Beginners eToro Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Education (Retirement) info No No
Retirement Calculator info No No
Investor Dictionary info No No
Paper Trading info Yes No
Videos info Yes No
Webinars info No No
Webinars (Archived) info No No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps eToro Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info Yes No
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features eToro Citi Self Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes No
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Watch Lists - Total Fields info 7 0
Stock App Charting eToro Citi Self Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 103 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms eToro Citi Self Invest
Active Trading Platform info N/A n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 7 0
Stock Chart Features eToro Citi Self Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 46 0
Charting - Drawing Tools info 48 0
Charting - Notes info Yes No
Charting - Index Overlays info Yes No
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 5 0
Charting - Custom Studies info No No
Day Trading eToro Citi Self Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hot Keys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview eToro Citi Self Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No No
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No No
Screener - Stocks info No No
Screener - ETFs info No No
Screener - Mutual Funds info No No
Screener - Bonds info No No
Misc - Portfolio Allocation info No Yes
Stock Research eToro Citi Self Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research eToro Citi Self Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research eToro Citi Self Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No Yes
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No Yes
Mutual Funds - Sector Allocation info No No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading eToro Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 0 0
Option Chains - Greeks info 4 0
Option Chains - Quick Analysis info Yes No
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking eToro Citi Self Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service eToro Citi Self Invest
Phone Support (Prospect Customers) info No No
Phone Support (Current Customers) info No Yes
Email Support info Yes No
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes No
24/7 Support info No Yes
Overall eToro Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 2.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 3/5 Stars
Research 3/5 Stars 2.5/5 Stars
Education 2.5/5 Stars 1.5/5 Stars
Ease Of Use 4/5 Stars 4.5/5 Stars
Winner check_circle
Review eToro Review Citi Self Invest Review
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eToro vs Citi Self Invest Comparison

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare eToro vs Citi Self Invest.

Is eToro or Citi Self Invest better for beginners?

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2024, our review finds that eToro offers more comprehensive new investor education for beginning investors than Citi Self Invest. eToro offers investors access to Paper Trading, Videos and Education (Stocks), while Citi Self Invest offers investors access to none. Neither have Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement).

What about eToro vs Citi Self Invest pricing?

eToro and Citi Self Invest charge the same amount for regular stock trades, $0.00. eToro and Citi Self Invest both charge $0.00 per option contract. eToro and Citi Self Invest both charge (Not offered) per option contract. For a deeper dive, see our best brokers for free stock trading or options trading guides

Does eToro or Citi Self Invest offer a wider range of investment options?

Looking at a full range of investment options, including order types and international trading, our research has found that eToro offers a more comprehensive offering than Citi Self Invest. eToro ranks #17 out of 18 brokers for our Investment Options category, while Citi Self Invest ranks #18.

eToro offers investors access to Stock Trading, Fractional Shares and Options Trading, while Citi Self Invest offers investors access to Stock Trading and Mutual Funds. Neither have OTC Stocks, Futures Trading, Forex Trading and Advisor Services Looking at Mutual Funds, eToro trails Citi Self Invest in its offering of no transaction fee (NTF) mutual funds, with Citi Self Invest offering 820 and eToro offering 0.

Do eToro and Citi Self Invest offer cryptocurrency?

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that neither eToro and Citi Self Invest offer crypto trading.

Which trading platform is better: eToro or Citi Self Invest?

To compare the day trading platforms of eToro and Citi Self Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, eToro offers a better experience.

Does eToro or Citi Self Invest offer a better stock trading app?

After testing 25 features across the stock trading apps of eToro and Citi Self Invest, we found eToro to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. eToro ranks #11 out of 18 brokers, while Citi Self Invest ranks #17.

eToro Trading App Gallery

Citi Self Invest Trading App Gallery

Which broker is better for researching stocks?

For research, eToro offers superior market research than Citi Self Invest. eToro ranks #12 and Citi Self Invest ranks #15.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

How do eToro and Citi Self Invest compare in terms of minimum deposit required?

eToro requires a minimum deposit of $10.00, while Citi Self Invest requires a minimum deposit of $0.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

Which broker offers better margin rates for accounts under $25,000?

eToro charges Not offered for accounts under $25,000 while Citi Self Invest charges a margin rate of Not offered . The industry average of the 18 brokers we track is 9%.

Does eToro offer fractional shares? Does Citi Self Invest?

Fractional shares are not offered by either broker. Our research has found that 39% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Can you trade penny stocks with eToro or Citi Self Invest?

Neither eToro nor Citi Self Invest allow you to trade penny stocks. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. neither of these are offered by eToro while Citi Self Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.

Which broker offers stronger customer service?

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

eToro’s customer service could not be tested or rated due to the fact it does not offer phone support for prospective customers.

Is eToro good?

Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

In the 2024 StockBrokers.com Annual Awards, eToro ranked No. 1 for Investor Community and Crypto Technology.

Is Citi Self Invest good?

Citi Self Invest proved easy to use, easy on the eyes, and very convenient for Citi customers. For now, the investment options and tools are sparse; it's best for clients with limited needs.

eToro vs Citi Self Invest Winner

Overall winner: eToro

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. StockBrokers.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

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