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eToro vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of eToro vs Citi Self Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

eToro
4/5 Stars Overall
  • Minimum Deposit: $100.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00
Citi Self Invest
3.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): N/A

Investment options

When comparing eToro and Citi Self Invest, both online brokers have distinct strengths and areas of improvement regarding their account investment options. Notably, both platforms offer stock trading, but while eToro stands out with its capabilities in fractional shares and crypto trading with access to 26 different coins, Citi Self Invest brings access to mutual funds and offers the benefit of traditional and Roth IRA accounts. Both companies share a modest rating of 2.5 stars for investment options, reflecting potential limitations but also unique offerings for different investment strategies. Moreover, as per StockBrokers.com's rankings, eToro and Citi Self Invest come in at 17th and 18th place, respectively, among 18 brokers, showcasing a competitive environment where each brings unique possibilities for investors.

eToro's platform supports stock trading and options trading, setting it apart with its embrace of digital currencies, providing investors looking for exposure to cryptocurrency with 26 different coin options. However, it's noteworthy that eToro does not provide margin trading, OTC stock trading, mutual funds, futures trading, forex trading, or IRA accounts. Despite these limitations, eToro appeals to modern investors interested in fractional shares and the burgeoning crypto market.

On the other hand, Citi Self Invest offers traditional and Roth IRA accounts, which cater to more conventional investments aimed at retirement planning. Unlike eToro, Citi Self Invest does not extend its offerings to options or fractional shares trading and lacks any presence in the cryptocurrency space. Instead, it gives investors access to mutual funds, providing a classically diversified vehicle for long-term growth. Both platforms fall short in offering advisor services, margin trading, and other diversified asset types like futures and forex, making their services complementary yet distinct, depending on individual investment goals.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Stock Trading info Yes Yes
Margin Trading No No
Fractional Shares info Yes No
OTC Stocks info No No
Mutual Funds info No Yes
Options Trading info Yes No
Futures Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 26 0
Investment Options 2.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024

Trading platforms and tools

In the realm of trading platforms and tools, eToro outshines Citi Self Invest with a broader array of offerings and enhanced functionality. Rated at 3.5 stars for its trading platforms and tools, eToro surpasses Citi Self Invest's 2.5-star rating. According to the rankings by StockBrokers.com, eToro takes the 12th spot out of 18 brokers, demonstrating a significant edge over Citi Self Invest, which is positioned at 16th. This overall comparison underscores eToro's superior adaptability and user-centric features within their platform suite.

Both eToro and Citi Self Invest provide browser-based trading platforms, catering to traders who prefer accessible, cloud-based interactions without the need for Windows or Mac desktop downloads. However, eToro offers features such as paper trading, which are absent in Citi Self Invest’s toolkit, allowing users to refine strategies in a risk-free environment. Additionally, eToro impresses with its charting capabilities, offering 46 technical indicators and 48 drawing tools, while Citi Self Invest provides none, greatly limiting its analytical depth for traders. This discrepancy is further highlighted by eToro allowing the addition of notes and index overlays to charts, features not available with Citi Self Invest.

For watch list enthusiasts, eToro accommodates with seven columns for intricate tracking, whereas Citi Self Invest provides no such customization. While neither platform offers downloadable desktop solutions or facilitates direct order adjustments on stock charts, eToro supports the saving of multiple chart profiles, enhancing user flexibility. Although both brokers lack functionalities for advanced chart customizations and corporate events display, eToro's comprehensive SMA study customization fields further expand its analytical sophistication compared to Citi Self Invest's static offerings. This functionality and feature disparity positions eToro as a more robust option for seasoned traders.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info Yes No
Watch Lists - Total Fields info 7 0
Charting - Indicators / Studies info 46 0
Charting - Drawing Tools info 48 0
Platforms & Tools 3.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024

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Beginners and education

When evaluating the educational resources and beginner support provided by eToro and Citi Self Invest, eToro emerges as the slightly better option for new investors. While both platforms have limited offerings, eToro does provide stock education and an invaluable paper trading feature, which allows beginners to practice trading without financial risk. Additionally, eToro includes educational videos that can aid newcomers in understanding the basics of stock trading. In contrast, Citi Self Invest lacks stock education and paper trading capabilities, though it compensates by offering educational quizzes to bolster learning effectively and track user progress over time.

Despite their offerings, neither platform excels in providing a comprehensive educational environment for various investment types like ETFs, mutual funds, options, or bonds. Indeed, both eToro and Citi Self Invest fall significantly short in these areas. Ratings reflect this with eToro earning a modest 2.5 stars for its educational resources, whereas Citi Self Invest receives just 1.5 stars. According to StockBrokers.com rankings, eToro is placed at #16 while Citi Self Invest trails at #18 out of 18 brokers, indicating room for improvement in their educational approaches. For beginners seeking robust investment education and resources, considering other brokers with higher educational rankings may be beneficial.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Education (Stocks) info Yes No
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Paper Trading info Yes No
Videos info Yes No
Webinars info No No
Education 2.5/5 Stars 1.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

In comparing the stock trading app capabilities of eToro and Citi Self Invest, eToro emerges as the more comprehensive option, earning a higher rating of 4.5 stars compared to Citi Self Invest's 3 stars. Additionally, eToro holds a stronger position in StockBrokers.com's ranking, placing 11th out of 18 brokers, while Citi Self Invest stands at 17th. Both brokers provide iPhone and Android apps, but eToro offers more advanced features such as mobile options trading, videos on demand, stock alerts, and after-hours charting, which are not available with Citi Self Invest.

eToro and Citi Self Invest both deliver their trading platforms on widely accessible devices, with apps for iPhone and Android users. However, neither broker offers an Apple Watch app, nor do they support streaming live TV. While Citi Self Invest provides the ability to create custom watch lists just like eToro, it lacks in offering streaming quotes, videos on demand, and stock alerts, which are prominently available on the eToro app. Furthermore, both apps miss functionalities such as mobile after-hours stock trading and the ability to customize watch list columns.

For users focused on technical analysis, eToro marks a clear advantage. The app boasts 103 technical studies available for charting and supports stock comparisons on charts, features completely absent in Citi Self Invest's app. Both brokers enable viewing of multiple time frames for charting, but neither supports viewing charts in landscape mode. In summary, while both platforms meet the basic needs of stock trading, eToro offers a richer set of features and analytical tools, positioning it better for savvy investors seeking more from a mobile trading experience.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 103 0
Mobile Trading Apps 4.5/5 Stars 3/5 Stars

Dive deeper: Best Stock Trading Apps of 2024

Fees

When comparing account fees and charges between eToro and Citi Self Invest, investors will find distinct differences in their structures, which may influence the decision based on individual needs. eToro provides a streamlined experience with no charges on regular stock trades and options contracts, making it appealing for those who prioritize cost-effectiveness. However, Citi Self Invest stands out for not requiring a minimum deposit, contrasting with eToro's $100.00 minimum. Potential account transfer fees are lower with eToro at $75.00 per transfer, compared to Citi Self Invest's $95.00 fee, but Citi Self Invest does not impose IRA annual fees, whereas eToro does not offer an IRA service.

Delving deeper into the cost structure, it's evident that both platforms offer commission-free trading on regular stocks, benefiting traders who frequently buy and sell securities. Additionally, eToro charges $0.00 for options exercises and assignment fees, providing an advantage for users involved in options trading. On the other hand, Citi Self Invest's lack of a fee for IRA accounts can be a significant advantage for retirement-focused investors, although a $95.00 fee applies for closing such accounts. Importantly, neither platform provides margin trading, meaning potential users will need to consider other factors when making a decision.

Both eToro and Citi Self Invest offer enticing features and cost advantages, but their suitability largely depends on individual trading strategies and personal needs. eToro may appeal more to active traders seeking low-cost options and stock trading, whereas Citi Self Invest serves those wanting to avoid initial deposit requirements and potential IRA fees. Ultimately, the choice between them hinges on the specific financial priorities and trading habits of each investor.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Minimum Deposit $100.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.00 N/A
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
IRA Annual Fee $0.00
IRA Closure Fee $95.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Brokers for Free Stock Trading of 2024

Day Trading

When comparing eToro and Citi Self Invest for day trading, it is notable that eToro provides streaming time and sales for stocks, a crucial feature for active traders seeking real-time market data. However, both platforms lack several advanced tools commonly favored by professional day traders, such as streaming live TV, direct market routing for stocks, and ladder trading capabilities. Furthermore, neither platform supports trading hotkeys for faster trade entries or offers level 2 quotes, which can provide deeper market insight.

Advanced trading strategies may also be limited on both eToro and Citi Self Invest, as there are no options for either basic or advanced strategy backtesting, and neither platform includes a short locator tool to check real-time availability of shortable shares. Additionally, those seeking order liquidity (maker/taker) rebates will not find these incentives available on either platform. In summary, while eToro offers a slight edge with its streaming data for stocks, both eToro and Citi Self Invest might not fully meet the needs of more advanced day traders due to their lack of several specialized trading features.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms of 2024

Market Research

When evaluating online brokers for their market research capabilities, eToro and Citi Self Invest present distinct offerings. eToro stands out with its advanced stock research using social media sentiment data and ESG factors, providing a fresh perspective despite its lack of traditional downloadable PDF reports for stocks and ETFs. In contrast, Citi Self Invest offers a unique advantage by providing research for Pink Sheets/OTCBB, a feature not available with eToro, and includes asset class portfolio allocation insights. Overall, eToro slightly edges out with a market research rating of 3 stars, compared to Citi Self Invest's 2.5 stars, making eToro a slightly more favorable choice for investors seeking comprehensive digital insights.

eToro offers essential research tools for stocks and ETFs, yet it lacks coverage in mutual funds, bonds, and research for Pink Sheets/OTCBB. While the absence of downloadable reports and screeners might be a shortcoming, eToro compensates with innovative research methods like social media sentiment analysis, a feature Citi Self Invest does not offer. ESG research availability further enriches eToro's appeal, providing investors with insights into socially responsible investment opportunities.

Conversely, Citi Self Invest caters to investors with its support for Pink Sheets/OTCBB and detailed asset allocation views. Yet, like eToro, it lacks downloadable PDF reports and screeners for stocks, ETFs, mutual funds, and bonds, which could limit research depth compared to other brokers. Despite these limitations, Citi Self Invest's distinct offerings may attract investors focused on niche markets. Ranked 15th out of 18 brokers by StockBrokers.com for market research, Citi Self Invest still presents noteworthy features that cater to specific investor needs. eToro, positioned at #12, offers a more digital-forward approach suitable for investors leveraging contemporary research techniques.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Research - Stocks info Yes Yes
Screener - Stocks info No No
Research - ETFs info Yes Yes
Screener - ETFs info No No
Research - Mutual Funds info No No
Screener - Mutual Funds info No No
Research - Bonds info No No
Screener - Bonds info No No
Research 3/5 Stars 2.5/5 Stars

Banking

When comparing the banking capabilities of online broker eToro to Citi Self Invest, a clear distinction emerges. eToro does not offer traditional banking services such as checking accounts, savings accounts, debit cards, credit cards, or mortgage loans, positioning itself more as a trading-focused platform. In contrast, Citi Self Invest provides a comprehensive range of banking services, including checking and savings accounts, debit and credit card options, and mortgage loans, catering to customers seeking both investment opportunities and traditional banking needs. Neither eToro nor Citi Self Invest offers certificates of deposit (CDs), highlighting a shared limitation in this specific area.

Feature eToro logoeToro
Citi Self Invest logoCiti Self Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No No

Dive deeper: Best Bank Brokerages of 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that eToro is better than Citi Self Invest. eToro finished with an overall score of 76.7%, while Citi Self Invest finished with a score of 70.6%.

Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

FAQs

Can you trade cryptocurrency with eToro or Citi Self Invest?

eToro provides crypto trading with access to 26 different coins, whereas Citi Self Invest does not offer any crypto trading options.

Dive deeper: Best Crypto Trading Platforms of 2024

Does eToro or Citi Self Invest offer IRAs?

While eToro does not offer traditional or Roth IRA accounts, making it less suitable for retirement-specific investing, Citi Self Invest provides both IRA options with no annual fees, although it charges a $95.00 closure fee for its IRA accounts.

Dive deeper: Best IRA Accounts of 2024

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Compare

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Overall Rating eToro Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 2.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 3/5 Stars
Research 3/5 Stars 2.5/5 Stars
Customer Service N/A N/A
Education 2.5/5 Stars 1.5/5 Stars
Ease Of Use 4/5 Stars 4.5/5 Stars
Winner check_circle
Review eToro Review Citi Self Invest Review
Broker Screenshots eToro Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees eToro Citi Self Invest
Minimum Deposit $100.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A N/A info
Mutual Fund Trade Fee N/A 0
Options (Per Contract) $0.00 N/A
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $0 n/a
Margin Rates eToro Citi Self Invest
Margin Rate Under $25,000 Not offered Not offered
Margin Rate $25,000 to $49,999.99 Not offered Not offered
Margin Rate $50,000 to $99,999.99 Not offered Not offered
Margin Rate $100,000 to $249,999.99 Not offered Not offered
Margin Rate $250,000 to $499,999.99 Not offered Not offered
Margin Rate $500,000 to $999,999.99 Not offered Not offered
Margin Rate Above $1,000,000 Not offered Not offered
Account Fees eToro Citi Self Invest
IRA Annual Fee $0.00
IRA Closure Fee $95.00
Account Transfer Out (Partial) info $75.00 $95.00
Account Transfer Out (Full) info $75.00 $95.00
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
Investment Options eToro Citi Self Invest
Stock Trading info Yes Yes
Margin Trading No No
Fractional Shares info Yes No
OTC Stocks info No No
Options Trading info Yes No
Complex Options Max Legs info 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 26 0
Mutual Funds (No Load) info 0 820
Mutual Funds (Total) info 0 820
Bonds (US Treasury) info No No
Bonds (Corporate) info No No
Bonds (Municipal) info No No
Traditional IRAs info No Yes
Roth IRAs info No Yes
Advisor Services info No No
International Countries (Stocks) info 0 0
Order Types eToro Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info No Yes
Order Type - After Hours info No No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info No No
Beginners eToro Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Education (Retirement) info No No
Retirement Calculator info No No
Investor Dictionary info No No
Paper Trading info Yes No
Videos info Yes No
Webinars info No No
Webinars (Archived) info No No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps eToro Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info Yes No
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features eToro Citi Self Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes No
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting eToro Citi Self Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 103 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms eToro Citi Self Invest
Active Trading Platform info N/A n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 7 0
Stock Chart Features eToro Citi Self Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 46 0
Charting - Drawing Tools info 48 0
Charting - Notes info Yes No
Charting - Index Overlays info Yes No
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 5 0
Charting - Custom Studies info No No
Day Trading eToro Citi Self Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview eToro Citi Self Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No No
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No No
Screener - Stocks info No No
Screener - ETFs info No No
Screener - Mutual Funds info No No
Screener - Bonds info No No
Misc - Portfolio Allocation info No Yes
Stock Research eToro Citi Self Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research eToro Citi Self Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research eToro Citi Self Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No Yes
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No Yes
Mutual Funds - Sector Allocation info No No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading eToro Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 0 0
Option Chains - Greeks info 4 0
Option Chains - Quick Analysis info Yes No
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking eToro Citi Self Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service eToro Citi Self Invest
Phone Support (Prospect Customers) info No No
Phone Support (Current Customers) info No Yes
Email Support info Yes No
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes No
24/7 Support info No Yes
Overall eToro Citi Self Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 2.5/5 Stars 2.5/5 Stars
Platforms & Tools 3.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 3/5 Stars
Research 3/5 Stars 2.5/5 Stars
Education 2.5/5 Stars 1.5/5 Stars
Ease Of Use 4/5 Stars 4.5/5 Stars
Winner check_circle
Review eToro Review Citi Self Invest Review
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