eToro vs Citi Self Invest 2024

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare eToro vs Citi Self Invest.

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2024, our review finds that eToro offers more comprehensive new investor education for beginning investors than Citi Self Invest. eToro offers investors access to Paper Trading, Videos and Education (Stocks), while Citi Self Invest offers investors access to none. Neither have Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement).

eToro and Citi Self Invest charge the same amount for regular stock trades, $0.00. eToro and Citi Self Invest both charge $0.00 per option contract. eToro and Citi Self Invest both charge (Not offered) per option contract. For a deeper dive, see our best brokers for free stock trading or options trading guides.

Looking at a full range of investment options, including order types and international trading, our research has found that eToro offers a more comprehensive offering than Citi Self Invest. eToro ranks #17 out of 18 brokers for our Investment Options category, while Citi Self Invest ranks #18.

eToro offers investors access to Stock Trading, Fractional Shares and Options Trading, while Citi Self Invest offers investors access to Stock Trading and Mutual Funds. Neither have OTC Stocks, Futures Trading, Forex Trading and Advisor Services. Looking at Mutual Funds, eToro trails Citi Self Invest in its offering of no transaction fee (NTF) mutual funds, with Citi Self Invest offering 820 and eToro offering 0.

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that eToro offers crypto trading, while Citi Self Invest does not.

To compare the day trading platforms of eToro and Citi Self Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, eToro offers a better experience.

After testing 25 features across the stock trading apps of eToro and Citi Self Invest, we found eToro to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. eToro ranks #11 out of 18 brokers, while Citi Self Invest ranks #17.

eToro Trading App Gallery

Citi Self Invest Trading App Gallery

For research, eToro offers superior market research than Citi Self Invest. eToro ranks #12 and Citi Self Invest ranks #15.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

eToro requires a minimum deposit of $100.00, while Citi Self Invest requires a minimum deposit of $0.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

eToro charges Not offered for accounts under $25,000 while Citi Self Invest charges a margin rate of Not offered . The industry average of the 18 brokers we track is 9%.

While eToro offers fractional shares, Citi Self Invest does not. Our research has found that 48% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Neither eToro nor Citi Self Invest allow you to trade penny stocks. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. neither of these are offered by eToro, while Citi Self Invest offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans.

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

eToro’s customer service could not be tested or rated due to the fact it does not offer phone support for prospective customers.

Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

In the 2024 StockBrokers.com Annual Awards, eToro ranked No. 1 for Investor Community and Crypto Technology.

Citi Self Invest proved easy to use, easy on the eyes, and very convenient for Citi customers. For now, the investment options and tools are sparse; it's best for clients with limited needs.