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Ally Invest vs J.P. Morgan Self-Directed 2021

Is Ally Invest better than J.P. Morgan Self-Directed? After testing 11 of the best online brokers over three months, Ally Invest (76.84%) is better than J.P. Morgan Self-Directed (68.86%). For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website is a convenient solution.


Overall Rating

Feature Ally Invest J.P. Morgan Self-Directed
Overall 4 3.5
Commissions & Fees 4.5 4
Offering of Investments 4 3.5
Platforms & Tools 3 1.5
Mobile Trading 3.5 3.5
Research 3.5 3.5
Education 3.5 2.5
Ease of Use 5 4
Ally Invest Review J.P. Morgan Self-Directed Review
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Trading Fees

Feature Ally Invest J.P. Morgan Self-Directed
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
ETF Trade Fee $0.00 $0.00
Mutual Fund Trade Fee $9.95 $0.00
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.50 $0.65
Futures (Per Contract) N/A N/A
Broker Assisted Trades Fee $20.00 $25.00

Margin Rates

Feature Ally Invest J.P. Morgan Self-Directed
Under $24,999.99 7.75% N/A
$25,000.00 to $49,999.99 7.50% N/A
$50,000.00 to $99,999.99 6.75% N/A
$100,000.00 to $249,999.99 5.50% N/A
$250,000.00 to $499,999.99 4.50% N/A
$500,000.00 to $999,999.99 4.00% N/A
Above $1,000,000.00 3.25% N/A

Account Fees

Feature Ally Invest J.P. Morgan Self-Directed
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $50.00 $75.00
Account Transfer Out (Partial) N/A $75.00
Account Transfer Out (Full) N/A $75.00
Returned ACH Fee $30.00 N/A
Returned Wire Fee $30.00 N/A
Stock Certificate Processing Fee $300.00 N/A
Stock Certificate Delivery Fee $300.00 N/A
Paper Statement Fee $2.00 $6.00
Paper Confirmation Fee $1.00 N/A
Domestic Wire Fee $30.00 $30.00
International Wire Fee N/A $30.00

Investment Options

Feature Ally Invest J.P. Morgan Self-Directed
Stock Trading
Yes Yes
Fractional Shares
No No
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes Yes
Complex Options Max Legs
4 1
Futures Trading
No No
Forex Trading
Yes No
Crypto Trading No No
Mutual Funds (No Load)
11153 3500
Mutual Funds (Total)
18352 3500
Bonds (US Treasury)
Yes Yes
Bonds (Corporate)
Yes Yes
Bonds (Municipal)
Yes Yes
Advisor Services
Yes Yes
International Trading
No No
AI Assistant Bot
No No

Order Types

Feature Ally Invest J.P. Morgan Self-Directed
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
No No
Order Type - Contingent
Yes No
Order Type - MultiContingent
No No
Order Type - OCO
No No
Order Type - OTO
No No
Order Type - OTOCO
No No

Customer Service

Feature Ally Invest J.P. Morgan Self-Directed
Phone Support (Prospect Customers)
No No
Phone Support (Current Customers)
Yes Yes
Email Support
Yes No
Live Chat (Prospect Customers)
Yes No
Live Chat (Current Customers)
Yes No
24/7 Support
No No

Trading Platforms

Feature Ally Invest J.P. Morgan Self-Directed
Desktop Platform (Windows)
No No
Desktop Platform (Mac)
No No
Web Platform
Yes Yes
Paper Trading
No No
Trade Journal
No No
Heat Mapping
No No
Watch Lists - Total Fields
21 4

Charting Features

Feature Ally Invest J.P. Morgan Self-Directed
Charting - Trade Off Chart
No No
Charting - Indicators / Studies
117 21
Charting - Drawing Tools
36 0
Charting - Historical Trades
No No
Charting - Corporate Events
Yes Yes
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes No
Trade Ideas - Technical Analysis
Yes No
Charting - Study Customizations
5 1
Charting - Custom Studies
No No

Day Trading

Feature Ally Invest J.P. Morgan Self-Directed
Stock Alerts - Basic Fields
Yes No
Stock Alerts - Advanced Fields
No No
Streaming Time & Sales
No No
Streaming TV
No No
Direct Market Routing - Stocks
No No
Direct Market Routing - Options
No No
Ladder Trading
No No
Trade Hot Keys
No No
Level 2 Quotes - Stocks
No No
Level 2 Quotes - Options
No No
Trade Ideas - Backtesting
Yes No
Short Locator
No No
Order Liquidity Rebates
No No

Mobile Trading Apps

Feature Ally Invest J.P. Morgan Self-Directed
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No No
Trading - Stocks
Yes Yes
Trading - After-Hours
No No
Trading - Conditional Orders
No No
Trading - Mutual Funds
No Yes
Trading - Simple Options
Yes Yes
Trading - Complex Options
Yes No
Trading - Option Rolling
No No
Touch / Face ID
Yes Yes
Mobile Trading 3.5 3.5

Mobile App Features

Feature Ally Invest J.P. Morgan Self-Directed
Watch List Syncing
Yes Yes
Stock Alerts
No No
Charting - After Hours
No No
Charting - Drawing
No No
Charting - Study Customizations
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3.5 3.5

Research Overview

Feature Ally Invest J.P. Morgan Self-Directed
Research - Stocks
Yes Yes
Research - ETFs
Yes Yes
Research - Mutual Funds
Yes Yes
Research - Pink Sheets / OTCBB
Yes No
Research - Fixed Income
No No
Screener - Stocks
No Yes
Screener - ETFs
Yes Yes
Screener - Mutual Funds
No Yes
Screener - Options
No No
Screener - Bonds
Yes Yes
Misc - Portfolio Builder
Yes No
Misc - Portfolio Allocation
No Yes

Stock Research

Feature Ally Invest J.P. Morgan Self-Directed
Stock Research - Reports
2 1
Stock Research - Earnings
Yes No
Stock Research - Insiders
Yes No
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
Yes No
Stock Research - Social
No No
Stock Research - Balance Sheet
Yes No
Stock Research - Cash Flows
Yes No
Stock Research - News
Yes Yes
Stock Research - ESG
No No

ETF Research

Feature Ally Invest J.P. Morgan Self-Directed
ETFs - Strategy Overview
Yes No
ETFs - Top 10 Holdings
Yes Yes
ETFs - Sector Exposure
No Yes
ETFs - Risk Analysis
Yes No
ETFs - Performance Analysis
Yes Yes
ETFs - Ratings
Yes Yes
ETFs - Morningstar StyleMap
No Yes
ETFs - Reports
Yes No

Mutual Fund Research

Feature Ally Invest J.P. Morgan Self-Directed
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
Yes No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
Yes Yes
Mutual Funds - Asset Allocation
No Yes
Mutual Funds - Sector Allocation
Yes Yes
Mutual Funds - Country Allocation
No Yes
Mutual Funds - StyleMap
No Yes
Mutual Funds - 3rd Party Ratings
Yes Yes

Options Trading

Feature Ally Invest J.P. Morgan Self-Directed
Option Chains - Streaming
Yes No
Option Chains - Total Columns
8 6
Option Chains - Greeks
1 0
Option Chains - Quick Analysis
Yes No
Option Analysis - P&L Charts
Yes No
Option Probability Analysis
Yes No
Option Probability Analysis Adv
No No
Option Positions - Greeks
Yes No
Option Positions - Adv Analysis
Yes No
Option Positions - Rolling
No No
Option Positions - Grouping
Yes No

Beginners

Feature Ally Invest J.P. Morgan Self-Directed
Education (Stocks)
Yes Yes
Education (ETFs)
No No
Education (Options)
Yes No
Education (Mutual Funds)
Yes No
Education (Fixed Income)
Yes No
Education (Retirement)
Yes Yes
Paper Trading
No No
Videos
No Yes
Webinars (Monthly Avg)
15 0
Webinars (Archived)
Yes No
Live Seminars
No No
Progress Tracking
No Yes
Interactive Learning - Quizzes
No Yes

Banking

Feature Ally Invest J.P. Morgan Self-Directed
Retail Locations
0 5000
Member FDIC
Yes Yes
Checking Accounts
Yes Yes
Savings Accounts
Yes Yes
Credit Cards
No Yes
Debit Cards
Yes Yes
Mortgage Loans
Yes Yes
No Fee Banking
Yes No

Overall

Feature Ally Invest J.P. Morgan Self-Directed
Overall 4 3.5
Commissions & Fees 4.5 4
Offering of Investments 4 3.5
Platforms & Tools 3 1.5
Mobile Trading 3.5 3.5
Research 3.5 3.5
Education 3.5 2.5
Ease of Use 5 4
Ally Invest Review J.P. Morgan Self-Directed Review
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Comparing brokers side by side is no easy task. For our 2021 annual broker review, we spent hundreds of hours assessing 11 brokerages to find the best online broker. Let's compare Ally Invest vs J.P. Morgan Self-Directed.

Is Ally Invest or J.P. Morgan Self-Directed better for beginners?
Ally Invest is better for beginner investors than J.P. Morgan Self-Directed. Ally Invest offers investors access to Education (Stocks), Education (Options), Education (Mutual Funds), Education (Fixed Income) and Education (Retirement).

What about Ally Invest vs J.P. Morgan Self-Directed pricing?
Ally Invest and J.P. Morgan Self-Directed have equal fees for trading stocks (equities), $0 per trade. For options trading, both Ally Invest and J.P. Morgan Self-Directed charge the same base fee of $0. Option contracts are pricier at J.P. Morgan Self-Directed, costing $0.65 versus $0.50 at Ally Invest. For a complete commissions summary, see our best discount brokers guide.

Does Ally Invest or J.P. Morgan Self-Directed offer a wider range of investment options?
Ally Invest offers a more diverse selection of investment options than J.P. Morgan Self-Directed. Ally Invest offers investors access to Stock Trading, OTCBB / Pink Sheets, Options Trading, Mutual Funds, Forex Trading and Advisor Services. Looking at Mutual Funds, J.P. Morgan Self-Directed trails Ally Invest by 14,852 total mutual funds, with Ally Invest offering 18352 and J.P. Morgan Self-Directed offering 3500.

Which trading platform is better: Ally Invest or J.P. Morgan Self-Directed?
To compare the trading platforms of both Ally Invest and J.P. Morgan Self-Directed, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Ally Invest offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Ally Invest to provide better mobile trading apps.

Does either broker offer banking?
Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are offered by J.P. Morgan Self-Directed while Ally Invest offers Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans.

Overall winner: Ally Invest

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All pricing data was obtained from a published web site as of 01/19/2021 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

*INVESTMENT PRODUCTS: NOT A DEPOSIT · NOT FDIC INSURED · NO BANK GUARANTEE · MAY LOSE VALUE

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