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Ally Invest vs Cobra Trading 2019

Blain Reinkensmeyer

The StockBrokers.com annual review (9 years running) takes six months to complete and produces over 30,000 words of research each year. Here's how we test.

Is Ally Invest better than Cobra Trading? After scoring brokers on over 4,000 data points for our 2019 review, Ally Invest (62.44%) is better than Cobra Trading (49.66%). Ally Invest offers a clean online trading experience best suited to current Ally Bank customers.

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Overall Rating

Feature Ally Invest Cobra Trading
Overall 3 2.5
Ally Invest Review Cobra Trading Review

Trading Fees

Feature Ally Invest Cobra Trading
Minimum Deposit $0.00 $30,000.00
Stock Trade Fee (per trade) $4.95 N/A
ETF Trade Fee $4.95 N/A
Options Base Fee $4.95 N/A
Options Per Contract Fee $0.65 $0.50
Mutual Fund Trade Fee $9.95 $25.00
Broker Assisted Trades Fee $20.00 $0.00
Commissions & Fees 3.5 3
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Margin Rates

Feature Ally Invest Cobra Trading
Under $24,999.99 9.75% 5.25%
$25,000.00 to $49,999.99 9.50% 5.25%
$50,000.00 to $99,999.99 8.75% 5.25%
$100,000.00 to $249,999.99 7.50% 5.25%
$250,000.00 to $499,999.99 6.50% 5.25%
$500,000.00 to $999,999.99 6.00% 5.25%
Above $1,000,000.00 5.25% 5.25%
Commissions & Fees 3.5 3
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Account Fees

Feature Ally Invest Cobra Trading
IRA Annual Fee 0 35
IRA Closure Fee 50 95
Returned ACH Fee 30 25
Returned Wire Fee 30 25
Stock Certificate Processing Fee 300 N/A
Stock Certificate Delivery Fee 300 N/A
Paper Statement Fee 2 2
Paper Confirmation Fee 1 3
Domestic Wire Fee 30 20
International Wire Fee N/A 50
Commissions & Fees 3.5 3

Investment Options

Feature Ally Invest Cobra Trading
Stock Trading
Yes Yes
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes Yes
Complex Options Max Legs
4 4
Futures Trading
No Yes
Forex Trading
Yes Yes
Commission-Free ETFs 116 0
Mutual Funds (No Load)
7200 0
Mutual Funds (Total)
14000 0
Bonds (US Treasury)
Yes No
Bonds (Corporate)
Yes No
Bonds (Municipal)
Yes No
Advisor Services
Yes No
International Trading
No No
Offering of Investments 4 3
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Order Types

Feature Ally Invest Cobra Trading
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
Yes Yes
Order Type - Contingent
Yes No
Order Type - MultiContingent
No No
Order Type - OCO
Yes Yes
Order Type - OTO
Yes No
Order Type - OTOCO
No No
Offering of Investments 4 3
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Trading Platforms

Feature Ally Invest Cobra Trading
Desktop Platform (Windows)
No Yes
Desktop Platform (Mac)
No No
Web Platform
Yes Yes
Paper Trading
No Yes
Trade Journal
No No
Watch Lists - Total Fields
21 30
Two-Factor Authentication Login
Yes No
Heat Mapping
No No
Platforms & Tools 2.5 3
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Charting Features

Feature Ally Invest Cobra Trading
Charting - Trade Off Chart
No Yes
Charting - Indicators / Studies
117 36
Charting - Drawing Tools
36 9
Charting - Historical Trades
No No
Charting - Corporate Events
Yes No
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes Yes
Charting - Study Customizations
5 8
Charting - Custom Studies
No No
Platforms & Tools 2.5 3
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Day Trading

Feature Ally Invest Cobra Trading
Stock Alerts - Basic Fields
Yes Yes
Stock Alerts - Advanced Fields
No Yes
Streaming Time & Sales
No Yes
Streaming TV
No No
Direct Market Routing - Stocks
No Yes
Direct Market Routing - Options
No Yes
Ladder Trading
No Yes
Trade Hot Keys
No Yes
Level 2 Quotes - Stocks
No Yes
Level 2 Quotes - Options
No Yes
Trade Ideas - Backtesting
No No
Short Locator
No Yes
Client Liquidity Rebates
No Yes
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Mobile Trading Apps

Feature Ally Invest Cobra Trading
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No No
Trading - Stocks
Yes Yes
Trading - After-Hours
No Yes
Trading - Conditional Orders
No No
Trading - Mutual Funds
No No
Trading - Simple Options
Yes Yes
Trading - Complex Options
Yes No
Trading - Option Rolling
No No
Touch / Face ID
Yes No
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Mobile App Features

Feature Ally Invest Cobra Trading
Watch List Syncing
Yes No
Stock Alerts - Basic Fields
No No
Stock Alerts - Advanced Fields
No No
Charting - After Hours
No Yes
Charting - Drawing
No No
Charting - Study Customizations
No No
Customizable Homescreen
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3 3
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Research Overview

Feature Ally Invest Cobra Trading
Research - Stocks
Yes Yes
Research - ETFs
Yes No
Research - Mutual Funds
Yes No
Research - Pink Sheets / OTCBB
Yes No
Research - Fixed Income
No No
Research - Futures
No No
Research - Forex
No No
Screener - Stocks
No No
Screener - ETFs
No No
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
No No
Misc - Portfolio Builder
Yes No
Misc - Portfolio Allocation
No No
Research 2 1
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Stock Research

Feature Ally Invest Cobra Trading
Stock Research - Reports
2 0
Stock Research - Earnings
No No
Stock Research - Insiders
No No
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
No No
Stock Research - Social
No No
Stock Research - Balance Sheet
No No
Stock Research - Cash Flows
No No
Stock Research - News
Yes Yes
Stock Research - ESG
No No
Research 2 1
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ETF Research

Feature Ally Invest Cobra Trading
ETFs - Strategy Overview
Yes No
ETFs - Top 10 Holdings
No No
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
Yes No
ETFs - Performance Analysis
Yes No
ETFs - Ratings
Yes No
ETFs - Morningstar StyleMap
No No
ETFs - Reports
Yes No
Research 2 1
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Mutual Fund Research

Feature Ally Invest Cobra Trading
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
No No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
No No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
Yes No
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
Yes No
Research 2 1
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Options Trading

Feature Ally Invest Cobra Trading
Option Chains - Streaming
Yes Yes
Option Chains - Total Columns
8 17
Option Chains - Greeks
1 0
Option Chains - Quick Analysis
Yes No
Option Analysis - P&L Charts
Yes No
Option Probability Analysis
Yes No
Option Probability Analysis Adv
Yes No
Option Positions - Greeks
Yes No
Option Positions - Adv Analysis
Yes No
Option Positions - Rolling
No No
Option Positions - Grouping
Yes No
Platforms & Tools 2.5 3
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Beginners

Feature Ally Invest Cobra Trading
Has Education - Stocks
Yes No
Has Education - ETFs
No No
Has Education - Options
Yes No
Has Education - Mutual Funds
Yes No
Has Education - Fixed Income
Yes No
Has Education - Retirement
Yes No
Paper Trading
No Yes
Videos
No No
Webinars (Monthly Avg)
17 0
Webinars (Archived)
No No
Live Seminars
Yes No
Progress Tracking
No No
Interactive Learning - Quizzes
No No
Investor Magazine
No No
Education 3.5 0.5
Winner check_circle

Banking

Feature Ally Invest Cobra Trading
Retail Locations
0 0
Member FDIC
Yes No
Checking Accounts
Yes No
Savings Accounts
Yes No
Credit Cards
Yes No
Debit Cards
Yes No
Mortgage Loans
Yes No
No Fee Banking
Yes No
Banking 4 0.5
Winner check_circle

Overall

Feature Ally Invest Cobra Trading
Ally Invest Review Cobra Trading Review
Overall 3 2.5
Winner check_circle
Comparing brokers side by side is no easy task. For our annual broker review, we assess over a dozen brokers on hundreds of different variables to find the best online broker. Yielding a database of over 4,000 data points, let's compare Ally Invest vs Cobra Trading.

To start this comparison, first, we will take a look at the online broker commission rates for placing regular stock and options trades. Ally Invest, with its regular stock trades costing $4.95, is more expensive than Cobra Trading's rate of $0 (the broker charges a per share rate instead) per trade. With options, the base fees charged are $N/A (Cobra Trading) and $4.95 (Ally Invest). Each option contract then costs $0.65 at Ally Invest and $0.50 at Cobra Trading. It's important to note that not all brokers charge a flat fee per trade. Thus, it is important to read the full commission notes for each broker, which we include with each online broker review.

Next to commission rates, being able to trade what you want is important. Cobra Trading provides its clients with Stock Trading, Options Trading, Forex Trading and Futures Trading while Ally Invest provides clients access to Stock Trading, Options Trading, Mutual Funds and Forex Trading. Looking at mutual funds, Ally Invest offers its clients access to 14000 different mutual funds while Cobra Trading has 0 available funds, a difference of 14,000.

Trading access aside, by comparing popular features and functionality, we can break down relevant differences between both brokers. Cobra Trading has virtual trading, Ally Invest doesn't. Taking a look at mobile trading, Cobra Trading supports the iPhone App and Android App while Ally Invest supports the iPhone App, iPad App and Android App. Not to be left out, online banking is also a nice benefit for many investors, and some brokerages provide these services to clients. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are available to clients of Ally Invest while Cobra Trading offers customers none of these.

Overall, between Ally Invest and Cobra Trading, Ally Invest is the winner.

Ally Invest Review
Cobra Trading Review


All pricing data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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