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Ally Invest vs Lightspeed 2019

Blain Reinkensmeyer

The StockBrokers.com annual review (9 years running) takes six months to complete and produces over 30,000 words of research each year. Here's how we test.

Is Ally Invest better than Lightspeed? Based on over 4,000 data points from our 2019 annual broker review, Ally Invest (62.44%) is better than Lightspeed (51.8%). Ally Invest offers a clean online trading experience best suited to current Ally Bank customers.

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Overall Rating

Feature Ally Invest Lightspeed
Overall 3 2.5
Ally Invest Review Lightspeed Review

Trading Fees

Feature Ally Invest Lightspeed
Minimum Deposit $0.00 $10,000.00
Stock Trade Fee (per trade) $4.95 $4.50
ETF Trade Fee $4.95 $4.50
Options Base Fee $4.95 $0.00
Options Per Contract Fee $0.65 $0.60
Mutual Fund Trade Fee $9.95 N/A
Broker Assisted Trades Fee $20.00 $25.00
Commissions & Fees 3.5 3
Winner check_circle

Margin Rates

Feature Ally Invest Lightspeed
Under $24,999.99 9.75% 8.50%
$25,000.00 to $49,999.99 9.50% 8.50%
$50,000.00 to $99,999.99 8.75% 7.50%
$100,000.00 to $249,999.99 7.50% 7.50%
$250,000.00 to $499,999.99 6.50% 6.75%
$500,000.00 to $999,999.99 6.00% 6.25%
Above $1,000,000.00 5.25% 6.00%
Commissions & Fees 3.5 3
Winner check_circle

Account Fees

Feature Ally Invest Lightspeed
IRA Annual Fee 0 35
IRA Closure Fee 50 95
Returned ACH Fee 30 30
Returned Wire Fee 30 30
Stock Certificate Processing Fee 300 75
Stock Certificate Delivery Fee 300 50
Paper Statement Fee 2 5
Paper Confirmation Fee 1 2
Domestic Wire Fee 30 20
International Wire Fee N/A 50
Commissions & Fees 3.5 3

Investment Options

Feature Ally Invest Lightspeed
Stock Trading
Yes Yes
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes Yes
Complex Options Max Legs
4 6
Futures Trading
No Yes
Forex Trading
Yes No
Commission-Free ETFs 116 0
Mutual Funds (No Load)
7200 0
Mutual Funds (Total)
14000 0
Bonds (US Treasury)
Yes Yes
Bonds (Corporate)
Yes No
Bonds (Municipal)
Yes No
Advisor Services
Yes No
International Trading
No No
Offering of Investments 4 3
Winner check_circle

Order Types

Feature Ally Invest Lightspeed
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
Yes Yes
Order Type - Contingent
Yes Yes
Order Type - MultiContingent
No Yes
Order Type - OCO
Yes Yes
Order Type - OTO
Yes Yes
Order Type - OTOCO
No Yes
Offering of Investments 4 3
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Trading Platforms

Feature Ally Invest Lightspeed
Desktop Platform (Windows)
No Yes
Desktop Platform (Mac)
No Yes
Web Platform
Yes Yes
Paper Trading
No Yes
Trade Journal
No No
Watch Lists - Total Fields
21 141
Two-Factor Authentication Login
Yes Yes
Heat Mapping
No No
Platforms & Tools 2.5 3
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Charting Features

Feature Ally Invest Lightspeed
Charting - Trade Off Chart
No Yes
Charting - Indicators / Studies
117 20
Charting - Drawing Tools
36 8
Charting - Historical Trades
No Yes
Charting - Corporate Events
Yes No
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes Yes
Charting - Study Customizations
5 4
Charting - Custom Studies
No No
Platforms & Tools 2.5 3
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Day Trading

Feature Ally Invest Lightspeed
Stock Alerts - Basic Fields
Yes Yes
Stock Alerts - Advanced Fields
No No
Streaming Time & Sales
No Yes
Streaming TV
No No
Direct Market Routing - Stocks
No Yes
Direct Market Routing - Options
No Yes
Ladder Trading
No No
Trade Hot Keys
No Yes
Level 2 Quotes - Stocks
No Yes
Level 2 Quotes - Options
No Yes
Trade Ideas - Backtesting
No No
Short Locator
No Yes
Client Liquidity Rebates
No Yes
Winner check_circle

Mobile Trading Apps

Feature Ally Invest Lightspeed
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No No
Trading - Stocks
Yes Yes
Trading - After-Hours
No No
Trading - Conditional Orders
No No
Trading - Mutual Funds
No No
Trading - Simple Options
Yes No
Trading - Complex Options
Yes No
Trading - Option Rolling
No No
Touch / Face ID
Yes No
Winner check_circle

Mobile App Features

Feature Ally Invest Lightspeed
Watch List Syncing
Yes No
Stock Alerts - Basic Fields
No No
Stock Alerts - Advanced Fields
No No
Charting - After Hours
No No
Charting - Drawing
No No
Charting - Study Customizations
No No
Customizable Homescreen
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3 1.5
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Research Overview

Feature Ally Invest Lightspeed
Research - Stocks
Yes Yes
Research - ETFs
Yes No
Research - Mutual Funds
Yes No
Research - Pink Sheets / OTCBB
Yes No
Research - Fixed Income
No No
Research - Futures
No No
Research - Forex
No No
Screener - Stocks
No Yes
Screener - ETFs
No No
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
No No
Misc - Portfolio Builder
Yes No
Misc - Portfolio Allocation
No No
Research 2 1
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Stock Research

Feature Ally Invest Lightspeed
Stock Research - Reports
2 0
Stock Research - Earnings
No No
Stock Research - Insiders
No Yes
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
No No
Stock Research - Social
No Yes
Stock Research - Balance Sheet
No No
Stock Research - Cash Flows
No No
Stock Research - News
Yes Yes
Stock Research - ESG
No No
Research 2 1
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ETF Research

Feature Ally Invest Lightspeed
ETFs - Strategy Overview
Yes No
ETFs - Top 10 Holdings
No No
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
Yes No
ETFs - Performance Analysis
Yes No
ETFs - Ratings
Yes No
ETFs - Morningstar StyleMap
No No
ETFs - Reports
Yes No
Research 2 1
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Mutual Fund Research

Feature Ally Invest Lightspeed
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
No No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
No No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
Yes No
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
Yes No
Research 2 1
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Options Trading

Feature Ally Invest Lightspeed
Option Chains - Streaming
Yes Yes
Option Chains - Total Columns
8 60
Option Chains - Greeks
1 5
Option Chains - Quick Analysis
Yes Yes
Option Analysis - P&L Charts
Yes Yes
Option Probability Analysis
Yes No
Option Probability Analysis Adv
Yes No
Option Positions - Greeks
Yes Yes
Option Positions - Adv Analysis
Yes No
Option Positions - Rolling
No Yes
Option Positions - Grouping
Yes Yes
Platforms & Tools 2.5 3
Winner check_circle

Beginners

Feature Ally Invest Lightspeed
Has Education - Stocks
Yes Yes
Has Education - ETFs
No No
Has Education - Options
Yes Yes
Has Education - Mutual Funds
Yes No
Has Education - Fixed Income
Yes No
Has Education - Retirement
Yes No
Paper Trading
No Yes
Videos
No Yes
Webinars (Monthly Avg)
17 1
Webinars (Archived)
No Yes
Live Seminars
Yes No
Progress Tracking
No No
Interactive Learning - Quizzes
No No
Investor Magazine
No No
Education 3.5 2.5
Winner check_circle

Banking

Feature Ally Invest Lightspeed
Retail Locations
0 0
Member FDIC
Yes No
Checking Accounts
Yes No
Savings Accounts
Yes No
Credit Cards
Yes No
Debit Cards
Yes No
Mortgage Loans
Yes No
No Fee Banking
Yes No
Banking 4 0.5
Winner check_circle

Overall

Feature Ally Invest Lightspeed
Ally Invest Review Lightspeed Review
Overall 3 2.5
Winner check_circle
The StockBrokers.com annual broker review assesses more than a dozen different brokers over six months, surfacing the best online stock brokers. This review compares Ally Invest vs Lightspeed. Is Ally Invest or Lightspeed a better online broker?

First, we will make a comparison of the stock and option trading fees for trading with both brokers. Ally Invest charges $4.95 per stock trade which is $0.45 more than Lightspeed which charges customers $4.50 per trade. For options trading, Ally Invest has a base fee of $4.95, and Lightspeed a base fee of $0. Lightspeed's per contract rate of $0.60 is less than Ally Invest which charges $0.65. Note that some brokers charge a per-share fee instead of a flat-fee commission. For a full breakdown of commissions, read our online broker reviews.

For our next comparison of these two brokers, being able to trade the way you want is a must. Lightspeed supports Stock Trading, Options Trading and Futures Trading while Ally Invest supports Stock Trading, Options Trading, Mutual Funds and Forex Trading. When it comes to mutual funds, Ally Invest boasts an offering of 14000 mutual funds compared to Lightspeed's 0 available funds.

Last but not least, by breaking down important features, tools, etc that each broker offers, we can really help to separate the two. Lightspeed makes virtual trading available to clients, while Ally Invest does not. For mobile trading, Both Ally Invest and Lightspeed offer clients access to an iPhone App, iPad App and Android App. Furthermore, some investors like to bank online, and multiple brokerages provide these services to clients. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are offered by Ally Invest while Lightspeed offers none of these.

Overall, between Ally Invest and Lightspeed, Ally Invest is the winner.

Ally Invest Review
Lightspeed Review


All pricing data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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