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E*TRADE vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

January 31, 2024

Is E*TRADE better than Citi Self Invest? After testing 18 of the best online brokers, our analysis finds that E*TRADE (96.6%) is better than Citi Self Invest (70.6%). E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

Select Brokers

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxCiti Self Invest
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxPublic.com
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSoFi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

Compare

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Overall Rating E*TRADE Citi Self Invest
Overall 5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 5/5 Stars 3/5 Stars
Research 5/5 Stars 2.5/5 Stars
Customer Service 4.0/5 Stars N/A
Education 5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review E*TRADE Review Citi Self Invest Review
Broker Screenshots E*TRADE Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees E*TRADE Citi Self Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info N/A info
Mutual Fund Trade Fee $0.00 0
Options (Per Contract) $0.65 N/A
Futures (Per Contract) $1.50 (Not offered)
Broker Assisted Trade Fee $25 n/a
Margin Rates E*TRADE Citi Self Invest
Margin Rate Under $25,000 14.2% info Not offered
Margin Rate $25,000 to $49,999.99 13.7% Not offered
Margin Rate $50,000 to $99,999.99 13.2% Not offered
Margin Rate $100,000 to $249,999.99 12.7% Not offered
Margin Rate $250,000 to $499,999.99 12.2% Not offered
Margin Rate $500,000 to $999,999.99 Varies info Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees E*TRADE Citi Self Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $95.00
Account Transfer Out (Partial) info $0.00 $95.00
Account Transfer Out (Full) info $75.00 $95.00
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
Investment Options E*TRADE Citi Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No No
OTC Stocks info Yes No
Options Trading info Yes No
Complex Options Max Legs info 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 6486 820
Mutual Funds (Total) info 7242 820
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types E*TRADE Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes No
Beginners E*TRADE Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info Yes No
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps E*TRADE Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes No
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features E*TRADE Citi Self Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes No
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Watch Lists - Total Fields info 43 0
Stock App Charting E*TRADE Citi Self Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms E*TRADE Citi Self Invest
Active Trading Platform info Power E*TRADE n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 43 0
Stock Chart Features E*TRADE Citi Self Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 121 0
Charting - Drawing Tools info 37 0
Charting - Notes info Yes No
Charting - Index Overlays info Yes No
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 0
Charting - Custom Studies info No No
Day Trading E*TRADE Citi Self Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hot Keys info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE Citi Self Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes Yes
Stock Research E*TRADE Citi Self Invest
Stock Research - PDF Reports info 8 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info Yes No
ETF Research E*TRADE Citi Self Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research E*TRADE Citi Self Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes Yes
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading E*TRADE Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes No
Option Chains - Total Columns info 32 0
Option Chains - Greeks info 5 0
Option Chains - Quick Analysis info Yes No
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes No
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes No
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes No
Banking E*TRADE Citi Self Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service E*TRADE Citi Self Invest
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes No
24/7 Support info Yes Yes
Overall E*TRADE Citi Self Invest
Overall 5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 5/5 Stars 3/5 Stars
Research 5/5 Stars 2.5/5 Stars
Education 5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review E*TRADE Review Citi Self Invest Review
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E*TRADE vs Citi Self Invest Comparison

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare E*TRADE vs Citi Self Invest.

Is E*TRADE or Citi Self Invest better for beginners?

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2024, our review finds that E*TRADE offers more comprehensive new investor education for beginning investors than Citi Self Invest. E*TRADE offers investors access to Paper Trading, Videos, Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while Citi Self Invest offers investors access to neither of these.

What about E*TRADE vs Citi Self Invest pricing?

E*TRADE and Citi Self Invest charge the same amount for regular stock trades, $0.00. Option contracts are pricier at E*TRADE, costing $0.65 per contract versus N/A per contract at Citi Self Invest. For futures, E*TRADE charges $1.50 per contract and Citi Self Invest charges (Not offered) per contract. For a deeper dive, see our best brokers for free stock trading or options trading guides

Does E*TRADE or Citi Self Invest offer a wider range of investment options?

Looking at a full range of investment options, including order types and international trading, our research has found that E*TRADE offers a more comprehensive offering than Citi Self Invest. E*TRADE ranks #4 out of 18 brokers for our Investment Options category, while Citi Self Invest ranks #18.

E*TRADE offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds, Futures Trading and Advisor Services, while Citi Self Invest offers investors access to Stock Trading and Mutual Funds. Neither have Fractional Shares and Forex Trading Looking at Mutual Funds, Citi Self Invest trails E*TRADE in its offering of no transaction fee (NTF) mutual funds, with E*TRADE offering 4377 and Citi Self Invest offering 820.

Do E*TRADE and Citi Self Invest offer cryptocurrency?

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that neither E*TRADE and Citi Self Invest offer crypto trading.

Which trading platform is better: E*TRADE or Citi Self Invest?

To compare the day trading platforms of E*TRADE and Citi Self Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, E*TRADE offers a better experience.

Does E*TRADE or Citi Self Invest offer a better stock trading app?

After testing 25 features across the stock trading apps of E*TRADE and Citi Self Invest, we found E*TRADE to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. E*TRADE ranks #2 out of 18 brokers, while Citi Self Invest ranks #17.

E*TRADE Trading App Gallery

Citi Self Invest Trading App Gallery

Which broker is better for researching stocks?

For research, E*TRADE offers superior market research than Citi Self Invest. E*TRADE ranks #3 and Citi Self Invest ranks #15.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

How do E*TRADE and Citi Self Invest compare in terms of minimum deposit required?

E*TRADE requires a minimum deposit of $0.00, while Citi Self Invest requires a minimum deposit of $0.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

Which broker offers better margin rates for accounts under $25,000?

E*TRADE charges 14.2% for accounts under $25,000 while Citi Self Invest charges a margin rate of Not offered . The industry average of the 18 brokers we track is 9%.

Does E*TRADE offer fractional shares? Does Citi Self Invest?

Fractional shares are not offered by either broker. Our research has found that 39% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Can you trade penny stocks with E*TRADE or Citi Self Invest?

Neither E*TRADE nor Citi Self Invest allow you to trade penny stocks. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are available to customers of E*TRADE and Citi Self Invest.

Which broker offers stronger customer service?

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

E*TRADE was rated 8th out of 13 brokers, with an overall score of 7.87 out of 10.

Is E*TRADE good?

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

In the 2024 StockBrokers.com Annual Awards, E*TRADE was ranked No. 1 for Investor App and Web Trading Platform. E*TRADE also placed among Best in Class for Commissions & Fees, Platforms & Tools, Research, Mobile Trading Apps, Investment Options, Education, Ease of Use, Bank Brokerage, Beginners, Futures Trading, IRA Accounts, Options Trading, Penny Stock Trading, High Net Worth Investors, and Overall.

Is Citi Self Invest good?

Citi Self Invest proved easy to use, easy on the eyes, and very convenient for Citi customers. For now, the investment options and tools are sparse; it's best for clients with limited needs.

E*TRADE vs Citi Self Invest Winner

Overall winner: E*TRADE

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