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E*TRADE vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of E*TRADE vs Citi Self Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

E*TRADE
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Citi Self Invest
3.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): N/A

Investment options

When evaluating online brokers with a focus on investment options, E*TRADE emerges as a clear winner over Citi Self Invest. E*TRADE boasts an impressive 4.5-star rating, ranking 4th out of 18 brokers according to StockBrokers.com. In stark contrast, Citi Self Invest is rated at 2.5 stars, placing it at the bottom of the list. This substantial gap highlights E*TRADE’s superior ability to cater to diverse investment preferences, offering clients a more comprehensive suite of services.

E*TRADE provides a robust platform for stock and margin trading, along with access to OTC stocks, mutual funds, options, and futures trading. While crypto enthusiasts will find no options for digital currency trading on either platform, E*TRADE excels in delivering traditional investment vehicles and showcases advisor services to support its clientele. Citi Self Invest, however, focuses primarily on foundational offerings like stock and mutual funds, but lacks the versatility of margin, OTC, options, and futures trading, indicating a more limited spectrum of investment opportunities.

Both E*TRADE and Citi Self Invest offer traditional and Roth IRA accounts, enabling clients to focus on retirement planning with tax advantages. However, the breadth of E*TRADE’s offerings, including advisory services, greatly exceeds what Citi Self Invest can provide. For investors seeking a wide array of options and expert guidance, E*TRADE stands out as the more compelling choice, catering to both novice and seasoned investors alike.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No No
OTC Stocks info Yes No
Mutual Funds info Yes Yes
Options Trading info Yes No
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When comparing E*TRADE and Citi Self Invest, E*TRADE clearly stands out in terms of trading platforms and tools. E*TRADE boasts a rating of 4.5 stars and ranks #4 among 18 brokers by StockBrokers.com. In contrast, Citi Self Invest struggles with a 2.5-star rating and ranks #16. For traders seeking robust charting capabilities, E*TRADE's offering is unmatched, making it the preferred choice in this comparison.

Both E*TRADE and Citi Self Invest provide browser-based trading platforms, but none offer downloadable options for Windows or Mac. E*TRADE sets itself apart with its variety of charting tools, featuring 121 technical indicators and 37 drawing tools. It also supports paper trading, enhancing its utility for traders who wish to practice without financial risk. Moreover, E*TRADE users can seamlessly adjust open orders directly on stock charts, add notes, set custom date ranges, and include index overlays, which are all features Citi Self Invest lacks. Furthermore, E*TRADE supports displaying corporate events and historical trades on charts, enabling a comprehensive trading experience.

While neither broker offers a trading journal or allows the creation of custom studies for charts, E*TRADE's customization options far surpass those from Citi Self Invest. E*TRADE provides 43 fields for watch lists and offers eight customization fields for SMA studies, in stark contrast to Citi Self Invest, which offers no such customization. This level of detail and flexibility in E*TRADE's platform can be instrumental for traders looking to leverage real-time data and advanced analytics, making it a superior choice for those serious about trading.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info Yes No
Watch Lists - Total Fields info 43 0
Charting - Indicators / Studies info 121 0
Charting - Drawing Tools info 37 0
Platforms & Tools 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When it comes to investor education, E*TRADE excels as a comprehensive resource, particularly well-suited for beginners eager to enhance their financial knowledge. Offering a robust suite of educational materials, E*TRADE covers a wide range of investment topics including stocks, ETFs, options, mutual funds, and bonds. Additionally, beginners can benefit from hands-on learning opportunities through paper trading, as well as engaging with a variety of educational videos and webinars. While E*TRADE doesn't provide educational quizzes or a learning progress tracker, its broad array of educational tools and high-quality content earn it a notable 5-star rating for education, placing it third among 18 brokers evaluated by StockBrokers.com.

In stark contrast, Citi Self Invest falls short in its educational offerings for novice investors. With a limited focus on investor education, it lacks coverage in essential investment areas such as stocks, ETFs, options, mutual funds, and bonds. Notably missing from its platform are practical learning tools like paper trading and informative webinars or videos, though it does offer educational quizzes and the option to track learning progress. As a result, Citi Self Invest is rated just 1.5 stars for education and holds the lowest rank, positioned at 18th out of 18 brokers by StockBrokers.com. Consequently, for beginners keen on a rich and diverse learning experience, E*TRADE proves to be a superior choice over Citi Self Invest.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Education (Stocks) info Yes No
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 1.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When comparing the stock trading apps of E*TRADE and Citi Self Invest, E*TRADE stands out as the superior choice for those seeking advanced features and ease of use. Rated 5 stars and ranked #2 by StockBrokers.com out of 18 brokers, E*TRADE offers a comprehensive trading experience with a wide range of tools. In contrast, Citi Self Invest is rated 3 stars and holds the #17 spot, indicating a more limited offering in the world of mobile trading.

Both E*TRADE and Citi Self Invest provide iPhone and Android apps, facilitating trading on most smartphones. However, E*TRADE takes mobility further with an Apple Watch app, a feature absent from Citi Self Invest. E*TRADE users benefit from mobile after-hours and options trading, whereas Citi Self Invest lacks these capabilities. Streaming quotes, live TV, stock alerts, and customizable watch list columns are among the notable features exclusive to E*TRADE's app, enhancing the trading experience significantly.

In the area of charting and analysis, E*TRADE again has the advantage. Users can access after-hours charting, view charts in landscape mode, and explore multiple time frames with ease. E*TRADE's app includes 107 technical studies and supports stock comparisons, offering a comprehensive toolset for informed decision-making. Although both apps allow the creation of custom watch lists and feature multiple time frames, Citi Self Invest lacks the depth and flexibility of E*TRADE. Overall, E*TRADE clearly offers a more robust and feature-rich app for stock traders.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 107 0
Mobile Trading Apps 5/5 Stars 3/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When choosing between E*TRADE and Citi Self Invest for online brokerage services, potential clients may consider factors like account fees and charges to determine which platform aligns better with their investment needs. Both E*TRADE and Citi Self Invest offer $0 minimum deposits and $0 fees for regular stock trades, making them appealing for cost-conscious investors. However, significant differences emerge in other fee structures, such as options contract charges, margin balances, and transaction fees, which may sway investors' decisions based on their specific trading habits and preferences.

E*TRADE charges $0.65 per options contract, whereas Citi Self Invest does not offer this service. For investors interested in trading options, E*TRADE might present a more viable option. Furthermore, E*TRADE provides margin trading with interest rates that vary with the balance amount, starting at 14.2% for balances below $25,000. Citi Self Invest does not offer margin trading, which may limit options for investors looking to leverage their investments through borrowed funds. Both platforms waive IRA annual fees, but Citi Self Invest imposes a $95 fee for IRA closure, a cost that E*TRADE customers do not incur.

Regarding account transfers, E*TRADE does not charge for partial Account Transfers (ACAT), contrasting with Citi Self Invest's $95 fee for partial transfers. However, E*TRADE does charge $75 for full account transfers compared to Citi Self Invest's consistent $95 fee. Investors considering moving accounts should factor in these costs. Lastly, E*TRADE does not charge for options exercise and assignment fees, further consolidating its position as a cost-effective choice for active options traders. As such, E*TRADE could be more advantageous for those who engage in frequent account movements and options trading.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 N/A
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $95.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When evaluating the day trading capabilities of E*TRADE and Citi Self Invest, E*TRADE stands out with its superior streaming features. E*TRADE provides streaming time and sales for stocks, allowing traders to track transactions in real-time, an essential feature for any serious day trader. This is complemented by the availability of streaming live TV, keeping traders updated with market news as it happens. Furthermore, E*TRADE offers direct market routing for stocks, granting traders more control over their order execution. Advanced tools such as trading hotkeys for quick keyboard trade entries and access to level 2 quotes further enhance its appeal to active traders.

In contrast, Citi Self Invest lacks many of the advanced tools and features that cater to the needs of day traders. While both platforms do not offer ladder trading, basic or advanced strategy backtesting, short locator tools, or order liquidity rebates, E*TRADE's offering is more robust in areas critical to day trading. The absence of streaming time and sales, as well as live TV functionality, limits Citi Self Invest's utility for traders needing up-to-the-second information. Without direct market routing or trading hotkeys, Citi Self Invest may not satisfy traders looking for speed and precision in their trading activities.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

In a comprehensive comparison of market research capabilities, E*TRADE clearly stands out over Citi Self Invest. With a robust assortment of research features, E*TRADE's platform is highly acclaimed, earning a five-star rating and a notable rank of #3 out of 18 brokers by StockBrokers.com. Citi Self Invest, on the other hand, is rated at 2.5 stars, placing at #15 in the same rankings, which highlights significant room for improvement in its market research offerings.

E*TRADE offers a wide range of research options, covering stocks, ETFs, mutual funds, and even Pink Sheets/OTCBB, whereas Citi Self Invest covers stocks, ETFs, and Pink Sheets/OTCBB but lacks support for mutual funds and bonds research. E*TRADE provides extensive downloadable PDF research reports for stocks, ETFs, and mutual funds, and facilitates the use of social media sentiment data in stock research, which is absent in Citi Self Invest's offerings. In terms of trade ideas, E*TRADE not only offers stock, ETF, mutual fund, and bond screeners, but also allows users to view portfolio allocation by asset class, a feature that Citi Self Invest similarly provides.

Both E*TRADE and Citi Self Invest do not offer ESG research, which reflects a mutual gap in their otherwise distinct capabilities. However, the depth and variety of E*TRADE's research resources position it as a top contender for investors looking to make informed decisions, while Citi Self Invest may appeal to those with more basic needs or different priorities in their brokerage experience.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 5/5 Stars 2.5/5 Stars

Banking

When comparing the banking capabilities of online brokers E*TRADE and Citi Self Invest, both platforms offer a comprehensive range of financial products, including checking and savings accounts, debit cards, credit cards, and mortgage loans. However, E*TRADE distinguishes itself by providing Certificates of Deposit (CDs), an option that Citi Self Invest does not offer. This added feature makes E*TRADE a more versatile choice for individuals seeking diversified savings options, while both remain solid choices for primary banking needs.

Feature E*TRADE logoE*TRADE
Citi Self Invest logoCiti Self Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that E*TRADE is better than Citi Self Invest. E*TRADE finished with an overall score of 96.6%, while Citi Self Invest finished with a score of 70.6%.

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

FAQs

Can you trade cryptocurrency with E*TRADE or Citi Self Invest?

Neither E*TRADE nor Citi Self Invest offer cryptocurrency trading options, with both platforms providing access to zero coins for crypto trading enthusiasts.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does E*TRADE or Citi Self Invest offer IRAs?

Both E*TRADE and Citi Self Invest provide traditional and Roth IRA accounts without annual fees, but E*TRADE stands out with no closure fee, in contrast to Citi Self Invest's $95 charge for closing an IRA account.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating E*TRADE Citi Self Invest
Overall 5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 5/5 Stars 3/5 Stars
Research 5/5 Stars 2.5/5 Stars
Customer Service 4.0/5 Stars N/A
Education 5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review E*TRADE Review Citi Self Invest Review
Broker Screenshots E*TRADE Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees E*TRADE Citi Self Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 info N/A info
Mutual Fund Trade Fee $0.00 0
Options (Per Contract) $0.65 N/A
Futures (Per Contract) $1.50 (Not offered)
Broker Assisted Trade Fee $25 n/a
Margin Rates E*TRADE Citi Self Invest
Margin Rate Under $25,000 14.2% info Not offered
Margin Rate $25,000 to $49,999.99 13.7% Not offered
Margin Rate $50,000 to $99,999.99 13.2% Not offered
Margin Rate $100,000 to $249,999.99 12.7% Not offered
Margin Rate $250,000 to $499,999.99 12.2% Not offered
Margin Rate $500,000 to $999,999.99 Varies info Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees E*TRADE Citi Self Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $95.00
Account Transfer Out (Partial) info $0.00 $95.00
Account Transfer Out (Full) info $75.00 $95.00
Options Exercise Fee $0.00 N/A
Options Assignment Fee $0.00 N/A
Investment Options E*TRADE Citi Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No No
OTC Stocks info Yes No
Options Trading info Yes No
Complex Options Max Legs info 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 6486 820
Mutual Funds (Total) info 7242 820
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types E*TRADE Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes No
Beginners E*TRADE Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info Yes No
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps E*TRADE Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes No
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features E*TRADE Citi Self Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes No
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting E*TRADE Citi Self Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 107 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms E*TRADE Citi Self Invest
Active Trading Platform info Power E*TRADE n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 43 0
Stock Chart Features E*TRADE Citi Self Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 121 0
Charting - Drawing Tools info 37 0
Charting - Notes info Yes No
Charting - Index Overlays info Yes No
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes No
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 0
Charting - Custom Studies info No No
Day Trading E*TRADE Citi Self Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes info No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview E*TRADE Citi Self Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes Yes
Stock Research E*TRADE Citi Self Invest
Stock Research - PDF Reports info 8 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info Yes No
ETF Research E*TRADE Citi Self Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes Yes
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research E*TRADE Citi Self Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes Yes
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes Yes
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading E*TRADE Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes No
Option Chains - Total Columns info 32 0
Option Chains - Greeks info 5 0
Option Chains - Quick Analysis info Yes No
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes No
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes No
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes No
Banking E*TRADE Citi Self Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service E*TRADE Citi Self Invest
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes No
24/7 Support info Yes Yes
Overall E*TRADE Citi Self Invest
Overall 5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 5/5 Stars 3/5 Stars
Research 5/5 Stars 2.5/5 Stars
Education 5/5 Stars 1.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review E*TRADE Review Citi Self Invest Review
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