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Best Robo-Advisors

Blain Reinkensmeyer

Published by Blain Reinkensmeyer


Tuesday, February 21st, 2017

For our 2017 Robo-Advisor Review we assessed, rated, and ranked eight different firms. Instead of relying on website information and marketing materials as most editorials do, we opened and funded an account with each robo-advisor to acquire a true client experience.

After opening, funding, and spending over 100 hours testing accounts with eight different robo-advisors, here is our list of the best robo-advisors of 2017.

What is a Robo Advisor?

A robo-advisor is a digital first, algorithmic driven investment advisor. While a formal advisory service uses humans to construct a diversified portfolio and provide financial advice, a robo-advisor relies on technology, algorithms, and academic portfolio theory to construct and maintain a diversified portfolio. Both traditional advisors and robo-advisors are regulated by FINRA and are required to file quarterly SEC disclosures.

This guide will introduce investors to robo-advisors and their current role in the investment world.

Best Robo-Advisors Summary


Robo-Advisor Best For Minimum Deposit Annual Fee Overall Rating
Betterment Overall $0 0.25% 4.5 Stars
Schwab Intelligent Portfolios Lowest Cost $5,000 0.00% 4.5 Stars
TD Ameritrade Essential Portfolios Goal Tracker $5,000 0.30% 4.5 Stars
Wealthfront Tools $500 0.25% 4 Stars
Fidelity Go Current Fidelity Customers $5,000 0.35% 4 Stars
Merrill Edge Guided Investing Customer Service $5,000 0.45% 4 Stars
Ally Invest Advisors Current Ally Customers $500 0.30% 3.5 Stars
E*TRADE Adaptive Portfolio Do not recommend $5,000 0.30% 3 Stars

Robo Investing Pros and Cons

By removing the human component and using low-cost index exchange traded funds (ETFs), investors can cut their annual fees by over half. The average investment advisor in the US charges a management fee of around 1% (of total portfolio assets) per year, whereas robo-advisors charge around 0.30%. Thanks to the power of compounded returns, these annual savings, which are invested in the portfolio, turn into significantly higher returns for the investor.

Herein lies the trade-off though. Talk to a Certified Financial Planner (CFP) and he or she will be quick to note that building a diversified portfolio is not the challenge; instead, it is navigating your own mind. Human psychology is complex, and we are all subject to a slew of investor biases; for example, selling during a market downturn instead of staying the course, which can have dire consequences for our financial future.

To instill confidence, robo-advisors provide a variety of tools to facilitate goal setting and long-term portfolio management.  For a breakdown of robo-advisor tools, read our full length robo-advisor reviews.

Signing Up for a Robo-Advisor

To sign up with a robo-advisor, first you fill out your investor profile (age, income, goals), then complete a risk-tolerance questionnaire (our research found the average questionnaire incorporates two or three questions; here's a sample question list). The data you submit is compiled to determine a “risk score” that determines a recommended portfolio. Portfolios fall within three primary buckets based on your risk score: conservative, moderate, and aggressive.

Schwab Intelligent Portfolios risk questionnaire

If everything looks good, you then complete an application, open the account, and deposit funds. Once your account is up and running, you can use a variety of tools to monitor your portfolio and track the progress of your goals over time. While robo-advisors can be used for any goals, from saving for a house to saving for your kids’ college education, they are used primarily to save for retirement.

Is a Robo-Advisor Right for You?

If you are currently disciplined in managing your personal finances, keeping a consistent budget, and have a fundamental understanding that over time the stock market will rise and fall, then a robo-advisor may be a good fit. You will be able to fully appreciate the retirement and goal-planning tools provided to you, which will enhance your financial prowess.

Betterment portfolio overview

On the contrary, if you are uncomfortable with the stock market and periods of financial uncertainly, such as bear markets, then a robo-advisor may not be an appropriate choice for you. While goal-planning tools and risk-tolerance questionnaires help encourage staying on course, you ultimately have control of the reins. This means you will have the ability to log in at any time and change your risk tolerance, which in turn will completely shift your portfolio holdings or encourage you to close the account altogether.  

Fortunately for all investors, the robo-advisor space is evolving at a very fast pace. Competition has yielded a variety of new entrants in the past year, each with their own take on goal planning on portfolio construction. Furthermore, nearly all robo-advisors follow a fiduciary standard and several robo-advisors have launched or are in the process of launching, optional upgrades to access low-cost human advice.

Best Robo Advisor

  1. Betterment - 4.5 Stars
  2. Schwab Intelligent Portfolios - 4.5 Stars
  3. TD Ameritrade Essential Portfolios - 4.5 Stars
  4. Wealthfront - 4.0 Stars
  5. Fidelity Go - 4.0 Stars
  6. Merrill Edge Guided Investing - 4.0 Stars
  7. Ally Invest Advisors - 3.5 Stars
  8. E*TRADE Adaptive Portfolio - 3.0 Stars

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All pricing data was obtained from a published web site as of 2/20/2017 and is believed to be accurate, but is not guaranteed. The StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.