SoFi Invest Review

SoFi Invest offers a wide range of services, including access to cryptocurrencies, IPOs and automated investing. It is relatively easy to use, and gets high marks for its mobile app. However, its lack of research, as well as its lagging education and trading tools, leave it a step behind industry leaders.

Top Takeaways for 2022

Here are our top findings on SoFi Invest for 2022:

1. SoFi Invest does offer some of the most popular investments of the day, including crypto and IPOs, as well as automated investing. Combined with the other offerings SoFi has, it could be a good choice for beginner investors looking to combine all of their financial needs under one roof.
2. SoFi trails the top brokers when it comes to its trading platform and tools, research, education and mobile platform.
3. Like most of the industry, SoFi offers free stock and ETF trading. It does not offer options or futures trading, nor bonds or mutual funds.

Overall Summary

Offering of investments

SoFi does offer some of the most popular current investments, including fractional shares, a wide variety of cryptocurrencies and IPO investing. Retirement services and robo-advising are also available. But there are some glaring holes in terms of offerings, as it lacks options trading, futures and mutual funds.

Cryptocurrency: SoFi offers 30 cryptocurrencies, including bitcoin, ethereum, cardano and dogecoin.

Retirement services: Unlike some of its competitors, SoFi offers retirement services, including traditional, Roth and SEP IRAs. These can be self-directed or set up through their no-fee automated investing advisor. An account also offers complimentary access to a certified financial planner.

Commissions and fees

Like the vast majority of the industry, SoFi offers $0 stock and ETF trades. Retirement accounts also have no annual fee.

Fractional shares: Investors can buy fractional shares, known at SoFi as Stock Bits, for as little as $5.

Mobile trading apps

SoFi’s mobile app is simple and easy to use. But its simplicity is also its drawback.

Ease of use: The mobile app gets high marks for ease of use. It is easy to move through from the home page to a name on your watchlist to the simple trade ticket. There is very little of a learning curve, partly because there is not much to learn.

Watchlists: Watchlists are upfront and easy to use, though offer limited features and information. The watchlist data is real-time but not streaming, as with the other quotes.

Charting: Charting consists of very basic line charts. Time frames can be adjusted, but there is no customization and no indicators. Advanced traders will want streaming quotes and charts, and the ability to customize the latter.

Trading tools: You can trade stocks, ETFs and cryptocurrencies on the mobile app, but beyond a very basic trade ticket, there are no trading tools. SoFi does offer unique “collections,” including their “Popular Investors” and Leaderboard.

Other trading platforms and tools

Like its closest competitors, SoFi Invest offers a bare-bones, basic trading experience that isn’t built for active traders. If you’re among the latter, see our reviews of Fidelity or TradeStation.

Platforms overview: SoFi’s website allows trading of stocks, ETFs and cryptocurrencies — and that is practically all you can do. There are no real trading tools to speak of.

Charting: Charts are very basic line charts. There is no customization. You cannot add indicators and there are no other charting tools.

Options and futures trading: SoFi does not offer options or futures trading.

Research

SoFi offers little to no research. Stock quote details offer the most basic of fundamental data, extending only as far as market cap, dividend yield and P/E ratio. To really compete, SoFi needs to put streaming charts with indicators — at the very least — at customer’s fingertips. For the same rate of $0 per stock trade, investors can take advantage of significantly more robust offerings at market research leaders Fidelity, Charles Schwab and TD Ameritrade.

Education

SoFi’s education covers a wide range of topics, but is limited to text documents. While there are some clear subsections of education, it is not organized particularly cleanly.

Learning center: SoFi has a basic learning center. Material covers a variety of subjects, like “What Is the IPO Process?” and “How Does Bitcoin Mining Work?” There’s some information on a number of assets that it does not even offer, such as options (“Intrinsic Value and Time Value of Options, Explained)”. The material is straightforward text with little in the way of graphics, and no videos are offered on the site itself.

Customer service

To score Customer Service, StockBrokers.com partners with customer experience research firm Confero to conduct phone tests from locations throughout the United States. For our 2022 Broker Review, 159 customer service tests were conducted over six weeks. Here are the results for SoFi Invest.

• Average Connection Time: <1 minute
• Average Net Promoter Score: 7.7 / 10
• Average Professionalism Score: 7.6 / 10
• Overall Score: 7.9 / 10
• Ranking: 7th of 13 brokers

Banking services

SoFi offers a broad range of banking services. Products available include personal loans, home loans and the company’s flagship student loans, as well as credit cards and a cash management account that can be linked to a SoFi Invest account for funding. SoFi also offers a full range of personal insurance products.

Final thoughts

SoFi Invest is a relatively new entrant to the field, and it shows through in their focus on hot current trends like cryptocurrencies and IPO investing. Unfortunately, it also is clear in their lack of futures and options trading as well as mutual fund investing.

SoFi’s breadth of banking services does make it an attractive choice for beginner investors interested in stocks, ETFs and cryptos who are looking for one place to manage all of their financial needs.

About SoFi Invest

SoFi traces its roots back to 2011 and Social Finance, Inc, which was founded by Stanford business school students and used an alumni-funded lending model to connect grads with alumni in their communities. In 2012, SoFi became the first company to offer refinancing of student loans. SoFi Invest launched in January 2019.

2022 Review Methodology

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SoFi Invest fees and features data

The data collection efforts at StockBrokers.com are unmatched in the industry. The following tables show a deeper dive into the offerings available at this broker. You can also compare its offerings side-by-side with those of other brokers using our Comparison Tool.

In addition to meticulous annual data collection by our in-house analyst, every broker that participates in our review is afforded the opportunity to complete an in-depth data profile. We then audit each data point to ensure its accuracy.

Trading fees

Account fees

Margin rates

Investment options

Order types

Beginners

Stock trading apps

Stock app features

Stock app charting

Trading platforms overview

Trading platform stock chart features

Day trading features

Investment research overview

Stock research features

ETF research features

Mutual fund research features

Options trading overview

Banking features

Customer service options

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