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Ally Invest vs SoFi Invest 2022

Is Ally Invest better than SoFi Invest? After testing 15 of the best online brokers over six months, Ally Invest (74.83%) is better than SoFi Invest (60.31%). For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution.


Overall Rating

Feature Ally Invest SoFi Invest
Overall 4 3.5
Commissions & Fees 4.5 4.5
Offering of Investments 4.5 2
Platforms & Tools 3 1.5
Mobile Trading Apps 3.5 3.5
Research 3 2
Education 3.5 3
Ease of Use 4.5 4
Ally Invest Review SoFi Invest Review
Winner check_circle

Trading Fees

Feature Ally Invest SoFi Invest
Minimum Deposit $0.00 $5.00
Stock Trades $0.00 $0.00
ETF Trade Fee $0.00 $0.00
Mutual Fund Trade Fee $9.95 $0.00
Options (Base Fee) $0.00 $0.00
Options (Per Contract) $0.50 $0.00
Futures (Per Contract) N/A $0.00
Broker Assisted Trade Fee $20.00 $0.00

Margin Rates

Feature Ally Invest SoFi Invest
Under $24,999.99 7.75% 0.00%
$25,000.00 to $49,999.99 7.50% 0.00%
$50,000.00 to $99,999.99 6.75% 0.00%
$100,000.00 to $249,999.99 5.50% 0.00%
$250,000.00 to $499,999.99 4.50% 0.00%
$500,000.00 to $999,999.99 4.00% 0.00%
Above $1,000,000.00 3.25% 0.00%

Account Fees

Feature Ally Invest SoFi Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $20.00
Account Transfer Out (Partial)
$50.00 $75.00
Account Transfer Out (Full)
$50.00 $75.00

Investment Options

Feature Ally Invest SoFi Invest
Stock Trading
Yes Yes
Fractional Shares
No Yes
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes No
Complex Options Max Legs
4
Futures Trading
No No
Forex Trading
Yes No
Crypto Trading
No Yes
Crypto Trading - Total Coins
0 30
Mutual Funds (No Load)
11806
Mutual Funds (Total)
19024
Bonds (US Treasury)
Yes No
Bonds (Corporate)
Yes No
Bonds (Municipal)
Yes No
Advisor Services
Yes No
International Trading
No No

Order Types

Feature Ally Invest SoFi Invest
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - After-Hours
Yes No
Order Type - Stop
Yes No
Order Type - Trailing Stop
No No
Order Type - OCO
No No
Order Type - OTO
No No
Order Type - Broker Assisted
Yes No

Beginners

Feature Ally Invest SoFi Invest
Education (Stocks)
Yes Yes
Education (ETFs)
Yes Yes
Education (Options)
Yes Yes
Education (Mutual Funds)
Yes Yes
Education (Bonds)
Yes Yes
Education (Retirement)
Yes Yes
Retirement Calculator
No No
Investor Dictionary
Yes Yes
Paper Trading
No No
Videos
No No
Webinars (Monthly Avg)
15 1
Webinars (Archived)
Yes Yes
Progress Tracking
No No
Interactive Learning - Quizzes
No No

Stock Trading Apps

Feature Ally Invest SoFi Invest
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No No
Trading - Stocks
Yes Yes
Trading - After-Hours
Yes No
Trading - Simple Options
Yes No
Trading - Complex Options
Yes No
Order Ticket RT Quotes
Yes Yes
Order Ticket SRT Quotes
No No

Stock App Features

Feature Ally Invest SoFi Invest
Market Movers (Top Gainers)
Yes Yes
Stream Live TV
No No
Videos on Demand
No No
Stock Alerts
No No
Option Chains Viewable
Yes No
Watch List (Real-time)
Yes Yes
Watch List (Streaming)
No No
Watch Lists - Create & Manage
Yes No
Watch Lists - Column Customization
No No
Watch List - Column Filtering
No Yes

Stock App Charting

Feature Ally Invest SoFi Invest
Charting - After-Hours
No No
Charting - Can Turn Horizontally
Yes No
Charting - Multiple Time Frames
Yes Yes
Charting - Technical Studies
17
Charting - Study Customizations
No No
Charting - Stock Comparisons
Yes No

Trading Platforms

Feature Ally Invest SoFi Invest
Desktop Trading Platform
No No
Web Trading Platform
Yes Yes
Paper Trading
No No
Trade Journal
No No
Watch Lists - Total Fields
21 3

Stock Chart Features

Feature Ally Invest SoFi Invest
Charting - Adjust Trades on Chart
No No
Charting - Indicators / Studies
117
Charting - Drawing Tools
36
Charting - Notes
Yes No
Charting - Index Overlays
Yes No
Charting - Historical Trades
No No
Charting - Corporate Events
Yes No
Charting - Custom Date Range
No No
Charting - Custom Time Bars
No No
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes No
Trade Ideas - Technical Analysis
Yes No
Charting - Study Customizations
5
Charting - Custom Studies
No No

Day Trading

Feature Ally Invest SoFi Invest
Streaming Time & Sales
No No
Streaming TV
No No
Direct Market Routing - Stocks
No No
Ladder Trading
No No
Trade Hot Keys
No No
Level 2 Quotes - Stocks
No No
Trade Ideas - Backtesting
Yes No
Trade Ideas - Backtesting Adv
No No
Short Locator
No No
Order Liquidity Rebates
No No

Research Overview

Feature Ally Invest SoFi Invest
Research - Stocks
Yes No
Research - ETFs
Yes No
Research - Mutual Funds
Yes No
Research - Pink Sheets / OTCBB
Yes No
Research - Bonds
No No
Screener - Stocks
No No
Screener - ETFs
Yes No
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
Yes No
Misc - Portfolio Allocation
No Yes

Stock Research

Feature Ally Invest SoFi Invest
Stock Research - PDF Reports
2
Stock Research - Earnings
Yes No
Stock Research - Insiders
Yes No
Stock Research - SEC Filings
Yes No
Stock Research - Social
No No
Stock Research - Balance Sheet
Yes No
Stock Research - Cash Flows
Yes No
Stock Research - News
Yes Yes
Stock Research - ESG
No No

ETF Research

Feature Ally Invest SoFi Invest
ETFs - Strategy Overview
Yes Yes
ETF Fund Facts - Inception Date
Yes No
ETF Fund Facts - Expense Ratio
Yes Yes
ETF Fund Facts - Net Assets
Yes No
ETF Fund Facts - Total Holdings
Yes No
ETFs - Top 10 Holdings
Yes Yes
ETFs - Performance Analysis
Yes No
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
Yes No
ETFs - Ratings
Yes No
ETFs - Morningstar StyleMap
No No
ETFs - PDF Reports
Yes No

Mutual Fund Research

Feature Ally Invest SoFi Invest
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Performance Chart
Yes No
Mutual Funds - Performance Analysis
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - PDF Reports
Yes No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
Yes No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
Yes No
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
Yes No

Options Trading

Feature Ally Invest SoFi Invest
Option Chains - Basic View
Yes No
Option Chains - Strategy View
Yes No
Option Chains - Streaming
Yes No
Option Chains - Total Columns
8
Option Chains - Greeks
1
Option Positions - Greeks Streaming
No No
Option Chains - Quick Analysis
Yes No
Option Analysis - P&L Charts
Yes No
Option Probability Analysis
Yes No
Option Probability Analysis Adv
No No
Option Positions - Greeks
Yes No
Option Positions - Adv Analysis
Yes No
Option Positions - Rolling
Yes No
Option Positions - Grouping
Yes No

Banking

Feature Ally Invest SoFi Invest
Bank (Member FDIC)
Yes No
Checking Accounts
Yes No
Savings Accounts
Yes No
Credit Cards
No Yes
Debit Cards
Yes Yes
Mortgage Loans
Yes Yes

Customer Service

Feature Ally Invest SoFi Invest
Phone Support (Prospect Customers)
Yes Yes
Phone Support (Current Customers)
Yes Yes
Email Support
Yes No
Live Chat (Prospect Customers)
Yes Yes
Live Chat (Current Customers)
Yes Yes
24/7 Support
No No

Overall

Feature Ally Invest SoFi Invest
Overall 4 3.5
Commissions & Fees 4.5 4.5
Offering of Investments 4.5 2
Platforms & Tools 3 1.5
Mobile Trading Apps 3.5 3.5
Research 3 2
Education 3.5 3
Ease of Use 4.5 4
Ally Invest Review SoFi Invest Review
Winner check_circle

Comparing brokers side by side is no easy task. For our 2022 annual broker review, we spent hundreds of hours assessing 15 brokerages to find the best online broker. Let's compare Ally Invest vs SoFi Invest.

Is Ally Invest or SoFi Invest better for beginners?
Ally Invest is better for beginner investors than SoFi Invest. Ally Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement).

What about Ally Invest vs SoFi Invest pricing?
Ally Invest and SoFi Invest have equal fees for trading stocks (equities), $0 per trade. Looking at options, the base fees charged are the same for both brokers, $0. Each option contract then costs $0.50 at Ally Invest and $0 at SoFi Invest. For a complete commissions summary, see our best discount brokers guide.

Does Ally Invest or SoFi Invest offer a wider range of investment options?
Ally Invest offers a more diverse selection of investment options than SoFi Invest. Ally Invest offers investors access to Stock Trading, OTCBB / Pink Sheets, Options Trading, Mutual Funds, Forex Trading and Advisor Services. Looking at Mutual Funds, SoFi Invest trails Ally Invest by 19,024 total mutual funds, with Ally Invest offering 19024 and SoFi Invest offering .

Which trading platform is better: Ally Invest or SoFi Invest?
To compare the trading platforms of both Ally Invest and SoFi Invest, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, Ally Invest offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Ally Invest to provide better mobile trading apps.

Does either broker offer banking?
Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Clients can have Debit Cards, Credit Cards and Mortgage Loans at SoFi Invest while customers at Ally Invest can have Checking Accounts, Savings Accounts, Debit Cards and Mortgage Loans.

Overall winner: Ally Invest

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All pricing data was obtained from a published web site as of 01/10/2022 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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