E*TRADE vs SoFi Invest 2023

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare E*TRADE vs SoFi Invest.

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2023, our review finds that E*TRADE offers more comprehensive new investor education for beginning investors than SoFi Invest. E*TRADE offers investors access to Paper Trading, Videos, Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while SoFi Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement).

E*TRADE and SoFi Invest charge the same amount for regular stock trades, $0.00. Option contracts are pricier at E*TRADE, costing $0.65 per contract versus $0.00 per contract at SoFi Invest. For futures, E*TRADE charges $1.50 per contract and SoFi Invest charges $0.00 per contract. For a deeper dive, see our best brokers for free stock trading guide.

Looking at a full range of investment options, including order types and international trading, our research has found that E*TRADE offers a more comprehensive offering than SoFi Invest. E*TRADE ranks #4 out of 17 brokers for our Investment Options category, while SoFi Invest ranks #16.

E*TRADE offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds, Futures Trading and Advisor Services, while SoFi Invest offers investors access to Stock Trading, Fractional Shares, Options Trading and OTC Stocks. Neither have Forex Trading Looking at Mutual Funds, SoFi Invest trails E*TRADE in its offering of no transaction fee (NTF) mutual funds, with E*TRADE offering 4377 and SoFi Invest offering 0.

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that neither E*TRADE and SoFi Invest offer crypto trading.

To compare the day trading platforms of E*TRADE and SoFi Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, E*TRADE offers a better experience.

After testing 25 features across the stock trading apps of E*TRADE and SoFi Invest, we found E*TRADE to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. E*TRADE ranks #3 out of 17 brokers, while SoFi Invest ranks #16.

E*TRADE Trading App Gallery

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SoFi Invest Trading App Gallery

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For research, E*TRADE offers superior market research than SoFi Invest. E*TRADE ranks #2 and SoFi Invest ranks #16.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

E*TRADE requires a minimum deposit of $0.00, while SoFi Invest requires a minimum deposit of $5.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

E*TRADE charges 14.20% for accounts under $25,000 while SoFi Invest charges a margin rate of 9.50%. The industry average of the 17 brokers we track is 11%.

Fractional shares are not offered by either broker. Our research has found that 41% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Both E*TRADE and SoFi Invest allow you to trade penny stocks. E*TRADE charges $6.95 per trade while SoFi Invest charges N/A. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are available to customers of E*TRADE and SoFi Invest.

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

eToro’s customer service could not be tested or rated due to the fact it does not offer phone support for prospective customers.

SoFi Invest was rated 6th out of 14 brokers, with an overall score of 8.2 out of 10.

E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.

In the 2023 StockBrokers.com Annual Review, E*TRADE ranked among Best in Class for Research, Platforms & Tools, Mobile Trading Apps, Investment Options, Education, Ease of Use, Banking Services, Beginners, Futures Trading, Options Trading, IRA Accounts, Penny Stocks, and Overall. E*TRADE also won two StockBrokers.com Industry Awards: No. 1 Investor App and Web Trading Platform.

SoFi Invest offers a wide range of services, including access to cryptocurrencies, IPOs and automated investing. It is relatively easy to use, and gets high marks for its mobile app. However, its lack of research, as well as its lagging education and trading tools, leave it a step behind industry leaders.

In the 2023 StockBrokers.com Annual Review, SoFi Invest ranked among Best in Class for Banking Services and Investor Community.