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SogoTrade vs Ally Invest 2019

The StockBrokers.com annual review (9 years running) takes six months to complete and produces over 30,000 words of research each year. Here's how we test.

Is SogoTrade better than Ally Invest? After scoring brokers in nine separate categories for our 2019 review, Ally Invest (62.44%) is better than SogoTrade (57.71%). Backed by Ally Financial, Ally Invest is a low-cost broker providing $4.95 stock trades. Ally’s complete universal-account management experience makes the brokerage ideal for current Ally Bank customers; however, convenience aside, Ally Invest struggles to stand out against industry leaders.

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Overall Rating

Feature SogoTrade Ally Invest
Overall 3 3
SogoTrade Review Ally Invest Review

Trading Fees

Feature SogoTrade Ally Invest
Minimum Deposit $500.00 $0.00
Stock Trade Fee (per trade) $4.88 $4.95
ETF Trade Fee $4.88 $4.95
Options Base Fee $4.88 $4.95
Options Per Contract Fee $0.50 $0.65
Mutual Fund Trade Fee $25.00 $9.95
Broker Assisted Trades Fee $25.00 $20.00
Commissions & Fees 3.5 3.5
Winner check_circle

Margin Rates

Feature SogoTrade
Open Account
Ally Invest
Open Account
Under $24,999.99 10.75% 9.75%
$25,000.00 to $49,999.99 9.75% 9.50%
$50,000.00 to $99,999.99 8.75% 8.75%
$100,000.00 to $249,999.99 7.50% 7.50%
$250,000.00 to $499,999.99 7.00% 6.50%
$500,000.00 to $999,999.99 6.50% 6.00%
Above $1,000,000.00 6.00% 5.25%
Commissions & Fees 3.5 3.5
Winner check_circle

Account Fees

Feature SogoTrade Ally Invest
IRA Annual Fee $35.00 $0.00
IRA Closure Fee $60.00 $50.00
Returned ACH Fee $30.00 $30.00
Returned Wire Fee $30.00 $30.00
Stock Certificate Processing Fee N/A $300.00
Stock Certificate Delivery Fee N/A $300.00
Paper Statement Fee $10.00 $2.00
Paper Confirmation Fee $5.00 $1.00
Domestic Wire Fee $25.00 $30.00
International Wire Fee $50.00 N/A
Commissions & Fees 3.5 3.5

Investment Options

Feature SogoTrade Ally Invest
Stock Trading
Yes Yes
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes Yes
Complex Options Max Legs
4 4
Futures Trading
No No
Forex Trading
No Yes
Commission-Free ETFs 0 500
Mutual Funds (No Load)
9964 7200
Mutual Funds (Total)
11784 14000
Bonds (US Treasury)
No Yes
Bonds (Corporate)
No Yes
Bonds (Municipal)
No Yes
Advisor Services
No Yes
International Trading
No No
Offering of Investments 2.5 4
Winner check_circle

Order Types

Feature SogoTrade Ally Invest
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
Yes Yes
Order Type - Contingent
No Yes
Order Type - MultiContingent
No No
Order Type - OCO
No Yes
Order Type - OTO
No Yes
Order Type - OTOCO
No No
Offering of Investments 2.5 4
Winner check_circle

Trading Platforms

Feature SogoTrade Ally Invest
Desktop Platform (Windows)
Yes No
Desktop Platform (Mac)
No No
Web Platform
Yes Yes
Paper Trading
Yes No
Trade Journal
No No
Watch Lists - Total Fields
49 21
Two-Factor Authentication Login
No Yes
Heat Mapping
Yes No
Platforms & Tools 3 2.5
Winner check_circle

Charting Features

Feature SogoTrade Ally Invest
Charting - Trade Off Chart
No No
Charting - Indicators / Studies
52 117
Charting - Drawing Tools
12 36
Charting - Historical Trades
No No
Charting - Corporate Events
No Yes
Charting - Automated Analysis
No Yes
Charting - Save Profiles
No Yes
Charting - Study Customizations
4 5
Charting - Custom Studies
No No
Platforms & Tools 3 2.5
Winner check_circle

Day Trading

Feature SogoTrade Ally Invest
Stock Alerts - Basic Fields
No Yes
Stock Alerts - Advanced Fields
No No
Streaming Time & Sales
Yes No
Streaming TV
No No
Direct Market Routing - Stocks
No No
Direct Market Routing - Options
No No
Ladder Trading
No No
Trade Hot Keys
No No
Level 2 Quotes - Stocks
No No
Level 2 Quotes - Options
No No
Trade Ideas - Backtesting
No No
Short Locator
No No
Client Liquidity Rebates
No No
Winner check_circle

Mobile Trading Apps

Feature SogoTrade Ally Invest
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
Yes No
Trading - Stocks
Yes Yes
Trading - After-Hours
Yes No
Trading - Conditional Orders
No No
Trading - Mutual Funds
No No
Trading - Simple Options
Yes Yes
Trading - Complex Options
Yes Yes
Trading - Option Rolling
No No
Touch / Face ID
Yes Yes
Winner check_circle

Mobile App Features

Feature SogoTrade Ally Invest
Watch List Syncing
No Yes
Stock Alerts - Basic Fields
No No
Charting - After Hours
No No
Charting - Drawing
No No
Charting - Study Customizations
No No
Customizable Homescreen
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3 3
Winner check_circle

Research Overview

Feature SogoTrade Ally Invest
Research - Stocks
Yes Yes
Research - ETFs
Yes Yes
Research - Mutual Funds
No Yes
Research - Pink Sheets / OTCBB
No Yes
Research - Fixed Income
No No
Screener - Stocks
Yes No
Screener - ETFs
Yes No
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
No No
Misc - Portfolio Builder
Yes Yes
Misc - Portfolio Allocation
No No
Research 2 2
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Stock Research

Feature SogoTrade Ally Invest
Stock Research - Reports
1 2
Stock Research - Earnings
No No
Stock Research - Insiders
No No
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
Yes No
Stock Research - Social
No No
Stock Research - Balance Sheet
Yes No
Stock Research - Cash Flows
No No
Stock Research - News
Yes Yes
Stock Research - ESG
No No
Research 2 2
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ETF Research

Feature SogoTrade Ally Invest
ETFs - Strategy Overview
Yes Yes
ETFs - Top 10 Holdings
Yes No
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
No Yes
ETFs - Performance Analysis
Yes Yes
ETFs - Ratings
No Yes
ETFs - Morningstar StyleMap
No No
ETFs - Reports
No Yes
Research 2 2
Winner check_circle

Mutual Fund Research

Feature SogoTrade Ally Invest
Mutual Funds - Strategy Overview
No Yes
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
No No
Mutual Funds - Fees Breakdown
No Yes
Mutual Funds - Top 10 Holdings
No No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
No Yes
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
No Yes
Research 2 2
Winner check_circle

Options Trading

Feature SogoTrade Ally Invest
Option Chains - Streaming
Yes Yes
Option Chains - Total Columns
22 8
Option Chains - Greeks
5 1
Option Chains - Quick Analysis
Yes Yes
Option Analysis - P&L Charts
Yes Yes
Option Probability Analysis
Yes Yes
Option Probability Analysis Adv
Yes Yes
Option Positions - Greeks
Yes Yes
Option Positions - Adv Analysis
Yes Yes
Option Positions - Rolling
Yes No
Option Positions - Grouping
No Yes
Platforms & Tools 3 2.5
Winner check_circle

Beginners

Feature SogoTrade Ally Invest
Has Education - Stocks
Yes Yes
Has Education - ETFs
Yes No
Has Education - Options
Yes Yes
Has Education - Mutual Funds
No Yes
Has Education - Fixed Income
No Yes
Has Education - Retirement
No Yes
Paper Trading
Yes No
Videos
No No
Webinars (Monthly Avg)
0 17
Webinars (Archived)
No No
Live Seminars
No Yes
Progress Tracking
No No
Interactive Learning - Quizzes
No No
Investor Magazine
No No
Education 2 3.5
Winner check_circle

Banking

Feature SogoTrade Ally Invest
Retail Locations
0 0
Member FDIC
No Yes
Checking Accounts
No Yes
Savings Accounts
No Yes
Credit Cards
No Yes
Debit Cards
No Yes
Mortgage Loans
No Yes
No Fee Banking
No Yes
Banking 0.5 4
Winner check_circle

Overall

Feature SogoTrade Ally Invest
SogoTrade Review Ally Invest Review
Overall 3 3
Winner check_circle
Using data from our latest annual broker review which tested more than a dozen different online brokers over six months, we can compare Ally Invest vs SogoTrade to determine which broker is best. Let's dive in.

First, we will break down the commission charges of both brokers for placing stock and options trades. Ally Invest charges more than SogoTrade for placing regular stock trades ($4.95 and $4.88, respectively). For options trading, Ally Invest has a base fee of $4.95, and SogoTrade a base fee of $4.88. SogoTrade's per contract rate of $0.50 is less than Ally Invest which charges $0.65. Instead of flat rate fees, several brokers charge a per-share fee instead. For a complete review of trading charges, read our full online broker reviews.

Next, investors want to make sure they can trade the investment vehicle they want. SogoTrade supports Stock Trading, Options Trading and Mutual Funds while Ally Invest supports Stock Trading, Options Trading, Mutual Funds and Forex Trading. As far as mutual funds go, Ally Invest boasts an offering of 14000 mutual funds compared to SogoTrade's 11784 available funds.

Finally, by comparing the each broker's website and platform features, we can surface interesting differences. SogoTrade has virtual trading, Ally Invest doesn't. For mobile trading, Ally Invest along with SogoTrade both support the iPhone App, iPad App and Android App. Online banking is also used by many customers, and multiple full-service brokerages provide these services. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are available to clients of Ally Invest while SogoTrade offers customers none of these.

Overall, between Ally Invest and SogoTrade, Ally Invest is the winner.

Ally Invest Review
SogoTrade Review


All pricing data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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