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Ally Invest vs SogoTrade 2020

Is Ally Invest better than SogoTrade? After testing 15 of the best online brokers over five months, Ally Invest (79.49%) is better than SogoTrade (66.13%). Backed by Ally Financial, Ally Invest is a low-cost broker providing $0 stock and ETF trades. Ally’s complete universal-account management experience and easy to use website makes the brokerage great for current Ally Bank customers and everyday investors alike.

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Overall Rating

Feature Ally Invest SogoTrade
Overall 4 3.5
Ally Invest Review SogoTrade Review

Trading Fees

Feature Ally Invest SogoTrade
Minimum Deposit $0.00 $500.00
Stock Trade Fee (per trade) $0.00 $4.88
ETF Trade Fee $0.00 $4.88
Options Base Fee $0.00 $4.88
Options Per Contract Fee $0.50 $0.50
Mutual Fund Trade Fee $9.95 $25.00
Broker Assisted Trades Fee $20.00 $25.00
Commissions & Fees 4.5 4
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Margin Rates

Feature Ally Invest SogoTrade
Under $24,999.99 9.50% 10.25%
$25,000.00 to $49,999.99 9.25% 9.25%
$50,000.00 to $99,999.99 8.50% 8.25%
$100,000.00 to $249,999.99 7.25% 7.00%
$250,000.00 to $499,999.99 6.25% 6.50%
$500,000.00 to $999,999.99 5.75% 6.00%
Above $1,000,000.00 5.00% 5.50%
Commissions & Fees 4.5 4
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Account Fees

Feature Ally Invest SogoTrade
IRA Annual Fee $0.00 $35.00
IRA Closure Fee $50.00 $60.00
Returned ACH Fee $30.00 $30.00
Returned Wire Fee $30.00 $30.00
Stock Certificate Processing Fee $300.00 N/A
Stock Certificate Delivery Fee $300.00 N/A
Paper Statement Fee $2.00 $10.00
Paper Confirmation Fee $1.00 $5.00
Domestic Wire Fee $30.00 $25.00
International Wire Fee N/A $50.00
Commissions & Fees 4.5 4

Investment Options

Feature Ally Invest SogoTrade
Stock Trading
Yes Yes
Fractional Shares
No No
OTCBB / Pink Sheets
Yes Yes
Options Trading
Yes Yes
Complex Options Max Legs
4 4
Futures Trading
No No
Forex Trading
Yes No
Commission-Free ETFs all 0
Mutual Funds (No Load)
11234 3432
Mutual Funds (Total)
18728 6602
Bonds (US Treasury)
Yes No
Bonds (Corporate)
Yes No
Bonds (Municipal)
Yes No
Interest Sharing
No No
Advisor Services
Yes No
International Trading
No No
Offering of Investments 4 3
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Order Types

Feature Ally Invest SogoTrade
Order Type - Market
Yes Yes
Order Type - Limit
Yes Yes
Order Type - Stop
Yes Yes
Order Type - Trailing Stop
Yes Yes
Order Type - Contingent
Yes No
Order Type - MultiContingent
No No
Order Type - OCO
Yes No
Order Type - OTO
Yes No
Order Type - OTOCO
No No
Offering of Investments 4 3
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Trading Platforms

Feature Ally Invest SogoTrade
Desktop Platform (Windows)
No Yes
Desktop Platform (Mac)
No No
Web Platform
Yes Yes
Paper Trading
No Yes
Trade Journal
No No
Watch Lists - Total Fields
21 49
Heat Mapping
No Yes
AI Assistant Bot
No No
Platforms & Tools 3 3
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Charting Features

Feature Ally Invest SogoTrade
Charting - Trade Off Chart
No No
Charting - Indicators / Studies
117 52
Charting - Drawing Tools
36 12
Charting - Historical Trades
No No
Charting - Corporate Events
Yes No
Charting - Automated Analysis
Yes No
Charting - Save Profiles
Yes No
Charting - Study Customizations
5 4
Charting - Custom Studies
No No
Platforms & Tools 3 3
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Day Trading

Feature Ally Invest SogoTrade
Stock Alerts - Basic Fields
Yes No
Stock Alerts - Advanced Fields
No No
Streaming Time & Sales
No Yes
Streaming TV
No No
Direct Market Routing - Stocks
No No
Direct Market Routing - Options
No No
Ladder Trading
No No
Trade Hot Keys
No No
Level 2 Quotes - Stocks
No No
Level 2 Quotes - Options
No No
Trade Ideas - Backtesting
Yes No
Short Locator
No No
Order Liquidity Rebates
No No
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Mobile Trading Apps

Feature Ally Invest SogoTrade
iPhone App
Yes Yes
Android App
Yes Yes
Apple Watch App
No Yes
Trading - Stocks
Yes Yes
Trading - After-Hours
No Yes
Trading - Conditional Orders
No No
Trading - Mutual Funds
No No
Trading - Simple Options
Yes Yes
Trading - Complex Options
Yes Yes
Trading - Option Rolling
No No
Touch / Face ID
Yes Yes
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Mobile App Features

Feature Ally Invest SogoTrade
Watch List Syncing
Yes No
Stock Alerts
No No
Charting - After Hours
No No
Charting - Drawing
No No
Charting - Study Customizations
No No
Heatmapping
No No
Stream Live TV
No No
Barcode Lookup
No No
Mobile Trading 3.5 3.5
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Research Overview

Feature Ally Invest SogoTrade
Research - Stocks
Yes Yes
Research - ETFs
Yes Yes
Research - Mutual Funds
Yes No
Research - Pink Sheets / OTCBB
Yes No
Research - Fixed Income
No No
Screener - Stocks
No Yes
Screener - ETFs
No Yes
Screener - Mutual Funds
No No
Screener - Options
No No
Screener - Bonds
Yes No
Misc - Portfolio Builder
Yes Yes
Misc - Portfolio Allocation
No No
Research 3.5 2.5
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Stock Research

Feature Ally Invest SogoTrade
Stock Research - Reports
2 1
Stock Research - Earnings
Yes No
Stock Research - Insiders
Yes No
Stock Research - Metric Comp
No No
Stock Research - SEC Filings
Yes Yes
Stock Research - Social
No No
Stock Research - Balance Sheet
Yes Yes
Stock Research - Cash Flows
Yes No
Stock Research - News
Yes Yes
Stock Research - ESG
No No
Research 3.5 2.5
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ETF Research

Feature Ally Invest SogoTrade
ETFs - Strategy Overview
Yes Yes
ETFs - Top 10 Holdings
No Yes
ETFs - Sector Exposure
No No
ETFs - Risk Analysis
Yes No
ETFs - Performance Analysis
Yes Yes
ETFs - Ratings
Yes No
ETFs - Morningstar StyleMap
No No
ETFs - Reports
Yes No
Research 3.5 2.5
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Mutual Fund Research

Feature Ally Invest SogoTrade
Mutual Funds - Strategy Overview
Yes No
Mutual Funds - Prospectus
No No
Mutual Funds - Reports
Yes No
Mutual Funds - Fees Breakdown
Yes No
Mutual Funds - Top 10 Holdings
No No
Mutual Funds - Asset Allocation
No No
Mutual Funds - Sector Allocation
Yes No
Mutual Funds - Country Allocation
No No
Mutual Funds - StyleMap
No No
Mutual Funds - 3rd Party Ratings
Yes No
Research 3.5 2.5
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Options Trading

Feature Ally Invest SogoTrade
Option Chains - Streaming
Yes Yes
Option Chains - Total Columns
8 22
Option Chains - Greeks
1 5
Option Chains - Quick Analysis
Yes Yes
Option Analysis - P&L Charts
Yes Yes
Option Probability Analysis
Yes Yes
Option Probability Analysis Adv
No Yes
Option Positions - Greeks
Yes Yes
Option Positions - Adv Analysis
Yes Yes
Option Positions - Rolling
No Yes
Option Positions - Grouping
Yes No
Platforms & Tools 3 3
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Beginners

Feature Ally Invest SogoTrade
Education (Stocks)
Yes Yes
Education (ETFs)
No No
Education (Options)
Yes Yes
Education (Mutual Funds)
Yes No
Education (Fixed Income)
Yes No
Education (Retirement)
Yes No
Paper Trading
No Yes
Videos
No No
Webinars (Monthly Avg)
15 0
Webinars (Archived)
No No
Live Seminars
No No
Progress Tracking
No No
Interactive Learning - Quizzes
No No
Investor Magazine
No No
Education 3.5 2
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Banking

Feature Ally Invest SogoTrade
Retail Locations
0 0
Member FDIC
Yes No
Checking Accounts
Yes No
Savings Accounts
Yes No
Credit Cards
Yes No
Debit Cards
Yes No
Mortgage Loans
Yes No
No Fee Banking
Yes No
Banking 4 0.5
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Overall

Feature Ally Invest SogoTrade
Ally Invest Review SogoTrade Review
Overall 4 3.5
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Comparing brokers side by side is no easy task. For our 2020 annual broker review, we spent hundreds of hours assessing 15 brokerages to find the best online broker. Let's compare Ally Invest vs SogoTrade.

Is Ally Invest or SogoTrade better for beginners?
Ally Invest is better for beginner investors than SogoTrade. Ally Invest offers investors access to Education (Stocks), Education (Options), Education (Mutual Funds), Education (Fixed Income) and Education (Retirement).

What about Ally Invest vs SogoTrade pricing?
SogoTrade charges $4.88 per stock trade which is $4.88 more than Ally Invest which charges customers $0 per trade. Looking at trading options, Ally Invest's base fee is $0 while SogoTrade's is $4.88. Option contracts run $0.50 a piece at both brokerages. For a complete commissions summary, see our best discount brokers guide.

Does Ally Invest or SogoTrade offer a wider range of investment options?
Ally Invest offers a more diverse selection of investment options than SogoTrade. Ally Invest offers investors access to Stock Trading, OTCBB / Pink Sheets, Options Trading, Mutual Funds, Forex Trading and Advisor Services. Looking at Mutual Funds, Ally Invest boasts an offering of 18728 mutual funds compared to SogoTrade's 6602 available funds.

Which trading platform is better: Ally Invest or SogoTrade?
To compare the trading platforms of both Ally Invest and SogoTrade, we tested each broker's trading tools, research capabilities, and mobile apps. For trading tools, SogoTrade offers a better experience. With research, Ally Invest offers superior market research. Finally, we found Ally Invest to provide better mobile trading apps.

Does either broker offer banking?
Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are offered by Ally Invest while SogoTrade offers none of these.

Overall, between Ally Invest and SogoTrade, Ally Invest is the better online broker.

Ally Invest Review
SogoTrade Review



All pricing data was obtained from a published web site as of 01/20/2020 and is believed to be accurate, but is not guaranteed. For stock trade rates, advertised pricing is for a standard order size of 500 shares of stock priced at $30 per share. For options orders, an options regulatory fee per contract may apply.

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