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SoFi Invest vs Citi Self Invest 2024

StockBrokers.com

Written by StockBrokers.com

January 31, 2024

Is SoFi Invest better than Citi Self Invest? After testing 18 of the best online brokers, our analysis finds that SoFi Invest (73.7%) is better than Citi Self Invest (70.6%). SoFi Invest offers a wide range of services, including access to cryptocurrencies, IPOs and automated investing. It is relatively easy to use, and gets high marks for its mobile app. However, its lack of research, as well as its lagging education and trading tools, leave it a step behind industry leaders.

Select Brokers

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxCiti Self Invest
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxPublic.com
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSoFi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

Compare

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Overall Rating SoFi Invest Citi Self Invest
Overall 3.5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 3/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 2/5 Stars 2.5/5 Stars
Customer Service 4/5 Stars N/A
Education 4.5/5 Stars 1.5/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review SoFi Invest Review Citi Self Invest Review
Broker Screenshots SoFi Invest Citi Self Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees SoFi Invest Citi Self Invest
Minimum Deposit $5.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A N/A info
Mutual Fund Trade Fee $0 0
Options (Per Contract) $0.00 N/A
Futures (Per Contract) $0.00 (Not offered)
Broker Assisted Trade Fee $0 n/a
Margin Rates SoFi Invest Citi Self Invest
Margin Rate Under $25,000 9.5% Not offered
Margin Rate $25,000 to $49,999.99 9.5% Not offered
Margin Rate $50,000 to $99,999.99 9.5% Not offered
Margin Rate $100,000 to $249,999.99 9.5% Not offered
Margin Rate $250,000 to $499,999.99 9.5% Not offered
Margin Rate $500,000 to $999,999.99 9.5% Not offered
Margin Rate Above $1,000,000 9.5% Not offered
Account Fees SoFi Invest Citi Self Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $20.00 $95.00
Account Transfer Out (Partial) info $75.00 $95.00
Account Transfer Out (Full) info $75.00 $95.00
Options Exercise Fee $5.00 N/A
Options Assignment Fee $5.00 N/A
Investment Options SoFi Invest Citi Self Invest
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info Yes No
OTC Stocks info Yes No
Options Trading info Yes No
Complex Options Max Legs info 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 0 820
Mutual Funds (Total) info 0 820
Bonds (US Treasury) info No No
Bonds (Corporate) info No No
Bonds (Municipal) info No No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No No
International Countries (Stocks) info 0 0
Order Types SoFi Invest Citi Self Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes No
Order Type - Stop info No Yes
Order Type - Trailing Stop info No No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info No No
Beginners SoFi Invest Citi Self Invest
Education (Stocks) info Yes No
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes No
Paper Trading info No No
Videos info No No
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No Yes
Interactive Learning - Quizzes info No Yes
Stock Trading Apps SoFi Invest Citi Self Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info No No
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No No
Stock App Features SoFi Invest Citi Self Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info No No
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No No
Watch Lists - Create & Manage info No Yes
Watch Lists - Column Customization info No No
Watch Lists - Total Fields info 3 0
Stock App Charting SoFi Invest Citi Self Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms SoFi Invest Citi Self Invest
Active Trading Platform info N/A n/a
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 3 0
Stock Chart Features SoFi Invest Citi Self Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 0 0
Charting - Drawing Tools info 0 0
Charting - Notes info No No
Charting - Index Overlays info No No
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No No
Trade Ideas - Technical Analysis info No No
Charting - Study Customizations info 0 0
Charting - Custom Studies info No No
Day Trading SoFi Invest Citi Self Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hot Keys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview SoFi Invest Citi Self Invest
Research - Stocks info No Yes
Research - ETFs info No Yes
Research - Mutual Funds info No No
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No No
Screener - Stocks info No No
Screener - ETFs info No No
Screener - Mutual Funds info No No
Screener - Bonds info No No
Misc - Portfolio Allocation info Yes Yes
Stock Research SoFi Invest Citi Self Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No No
Stock Research - Social info No No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research SoFi Invest Citi Self Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No Yes
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research SoFi Invest Citi Self Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No Yes
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No Yes
Mutual Funds - Sector Allocation info No No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading SoFi Invest Citi Self Invest
Option Chains - Basic View info Yes No
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 0 0
Option Chains - Greeks info 0 0
Option Chains - Quick Analysis info No No
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking SoFi Invest Citi Self Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service SoFi Invest Citi Self Invest
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info No No
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes No
24/7 Support info No Yes
Overall SoFi Invest Citi Self Invest
Overall 3.5/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 3/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 2/5 Stars 2.5/5 Stars
Education 4.5/5 Stars 1.5/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review SoFi Invest Review Citi Self Invest Review
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SoFi Invest vs Citi Self Invest Comparison

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare SoFi Invest vs Citi Self Invest.

Is SoFi Invest or Citi Self Invest better for beginners?

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2024, our review finds that SoFi Invest offers more comprehensive new investor education for beginning investors than Citi Self Invest. SoFi Invest offers investors access to Education (Stocks), Education (ETFs), Education (Options), Education (Mutual Funds), Education (Bonds) and Education (Retirement), while Citi Self Invest offers investors access to neither of these. Neither have Paper Trading and Videos.

What about SoFi Invest vs Citi Self Invest pricing?

SoFi Invest and Citi Self Invest charge the same amount for regular stock trades, $0.00. SoFi Invest and Citi Self Invest both charge $0.00 per option contract. SoFi Invest and Citi Self Invest both charge $0.00 per option contract. For a deeper dive, see our best brokers for free stock trading or options trading guides

Does SoFi Invest or Citi Self Invest offer a wider range of investment options?

Looking at a full range of investment options, including order types and international trading, our research has found that SoFi Invest offers a more comprehensive offering than Citi Self Invest. SoFi Invest ranks #16 out of 18 brokers for our Investment Options category, while Citi Self Invest ranks #18.

SoFi Invest offers investors access to Stock Trading, Fractional Shares, Options Trading and OTC Stocks, while Citi Self Invest offers investors access to Stock Trading and Mutual Funds. Neither have Futures Trading, Forex Trading and Advisor Services Looking at Mutual Funds, SoFi Invest trails Citi Self Invest in its offering of no transaction fee (NTF) mutual funds, with Citi Self Invest offering 820 and SoFi Invest offering 0.

Do SoFi Invest and Citi Self Invest offer cryptocurrency?

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that neither SoFi Invest and Citi Self Invest offer crypto trading.

Which trading platform is better: SoFi Invest or Citi Self Invest?

To compare the day trading platforms of SoFi Invest and Citi Self Invest, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, SoFi Invest offers a better experience.

Does SoFi Invest or Citi Self Invest offer a better stock trading app?

After testing 25 features across the stock trading apps of SoFi Invest and Citi Self Invest, we found SoFi Invest to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. SoFi Invest ranks #16 out of 18 brokers, while Citi Self Invest ranks #17.

SoFi Invest Trading App Gallery

Citi Self Invest Trading App Gallery

Which broker is better for researching stocks?

For research, Citi Self Invest offers superior market research than SoFi Invest. SoFi Invest ranks #18 and Citi Self Invest ranks #15.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

How do SoFi Invest and Citi Self Invest compare in terms of minimum deposit required?

SoFi Invest requires a minimum deposit of $5.00, while Citi Self Invest requires a minimum deposit of $0.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

Which broker offers better margin rates for accounts under $25,000?

SoFi Invest charges 9.5% for accounts under $25,000 while Citi Self Invest charges a margin rate of Not offered . The industry average of the 18 brokers we track is 9%.

Does SoFi Invest offer fractional shares? Does Citi Self Invest?

Fractional shares are not offered by either broker. Our research has found that 39% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Can you trade penny stocks with SoFi Invest or Citi Self Invest?

Neither SoFi Invest nor Citi Self Invest allow you to trade penny stocks. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans are available to customers of SoFi Invest and Citi Self Invest.

Which broker offers stronger customer service?

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

SoFi Invest was rated 5th out of 13 brokers, with an overall score of 8.56 out of 10.

Is SoFi Invest good?

SoFi Invest offers a wide range of services, including access to cryptocurrencies, IPOs and automated investing. It is relatively easy to use, and gets high marks for its mobile app. However, its lack of research, as well as its lagging education and trading tools, leave it a step behind industry leaders.

In the 2024 StockBrokers.com Annual Awards, SoFi Invest placed among Best in Class for Commissions & Fees, Investor Community, Customer Service and Bank Brokerage.

Is Citi Self Invest good?

Citi Self Invest proved easy to use, easy on the eyes, and very convenient for Citi customers. For now, the investment options and tools are sparse; it's best for clients with limited needs.

SoFi Invest vs Citi Self Invest Winner

Overall winner: SoFi Invest

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