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Dayana Yochim is a former Senior Writer and Editor at Reink Media Group and AdvisorSearch.org (formerly investor.com). She is a personal finance writer with over 25 years of experience. Dayana focuses on bringing clarity and the occasional comedic aside to what is often a murky, humorless topic.

Her areas of expertise include retirement (IRAs, 401(k)s), beginning investing, budgeting, saving, debt, credit, couples’ finances and behavioral economics. Dayana knew she had officially arrived when her work was cited as a source on credit scoring on the “Credit score in the United States” Wikipedia page.

Dayana is a sought-after source in personal finance and investing, having been interviewed by many top-tier U.S. networks and publications, including Good Morning America, ABC News, CBS News, Men's Health, The New York Times, The Washington Post, Fatherly, and other major media outlets willing to clip a mic to her lapel.

Dayana’s professional priors include a stint as Lead Writer at NerdWallet, Editor, Writer and Podcaster at The Motley Fool and Senior Writer at HerMoney.com.

In 2003 Dayana authored and published The Motley Fool’s Guide to Couples and Cash: How to Handle Money With Your Honey. She has also been a contributing author for a number of finance books including Jean Chatzky’s How to Money: Your Ultimate Visual Guide to the Basics of Finance, The Motley Fool Personal Finance Workbook: A Foolproof Guide to Organizing Your Cash and Building Wealth, and Money After 40: Building Wealth for a Better Life.

Dayana’s work has appeared in numerous publications, including Woman’s Day, The Los Angeles Times, MarketWatch, USA Today, and Fox Business.

Dayana holds a bachelor’s degree in journalism from the University of Kansas, just a few miles from where she grew up in Lawrence, Kansas.

Latest Articles

What Is Asset Allocation?

Learn how to choose the right asset allocation. Balance stocks, bonds, and cash based on your time horizon, risk tolerance, and investment goals.

• Dayana Yochim
• May 25, 2025

Best Way to Invest: 5 Steps to Get Started in 2026

Learn how to start investing in 5 easy steps. Set your goals, choose the right account, assess risk, pick investments, and build long-term wealth.

• Dayana Yochim
• February 05, 2025

5 Investing Concepts Everyone Should Know

Master essential investing principles like risk tolerance, diversification, and dollar-cost averaging. Start investing smarter and grow long-term wealth.

• Dayana Yochim
• December 18, 2024

Passive Investing: A How-To Guide

Discover two easy ways to invest for retirement: target-date funds and Lazy Portfolios. See pros, cons, and tips for building long-term wealth.

• Dayana Yochim
• November 26, 2024

Trading vs. Investing: What You Should Know

Learn the key differences between trading and investing, from goals and risks to timeframes. Discover which strategy best fits your financial future.

• Dayana Yochim
• November 25, 2024

How Much Does It Cost to Open an IRA?

Learn how to open an IRA with $0, compare broker fees, and understand costs for stocks, ETFs, and mutual funds to maximize your retirement savings.

• Dayana Yochim
• November 25, 2024

What Is a Retirement Account?

Learn how retirement accounts like 401(k)s and IRAs work, their tax benefits, and how they compare to savings and investment accounts.

• Dayana Yochim
• November 12, 2024

What Is the Best Investment for Retirement?

Learn retirement investing basics. See why target-date funds, index fund portfolios, and robo-advisors are smart, low-cost ways to grow long-term.

• Dayana Yochim
• November 12, 2024

What Is a Mutual Fund?

Mutual funds simplify investing by pooling money into stocks and bonds. Discover fund types, fees, and tips for choosing the right investment.

• Dayana Yochim
• November 02, 2024

What Is the Dow Jones Industrial Average?

Discover how the Dow Jones Industrial Average works, which companies it tracks, and how it compares to broader indices like the S&P 500.

• Dayana Yochim
• October 21, 2024

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