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Vanguard vs eToro 2024

StockBrokers.com

Written by StockBrokers.com

January 31, 2024

Is Vanguard better than eToro? After testing 18 of the best online brokers, our analysis finds that Vanguard (80.3%) is better than eToro (76.7%). Vanguard is aimed squarely at buy-and-hold investors, and its platform reflects that focus. Vanguard is known for its low-cost funds, and the investment platform is really built for those looking to invest solely in mutual funds and ETFs.

Select Brokers

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  • check_box_outline_blankcheck_boxAlly Invest
  • check_box_outline_blankcheck_boxCharles Schwab
  • check_box_outline_blankcheck_boxCiti Self Invest
  • check_box_outline_blankcheck_boxE*TRADE
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity
  • check_box_outline_blankcheck_boxFirstrade
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxJ.P. Morgan Self-Directed Investing
  • check_box_outline_blankcheck_boxMerrill Edge
  • check_box_outline_blankcheck_boxPublic.com
  • check_box_outline_blankcheck_boxRobinhood
  • check_box_outline_blankcheck_boxSoFi Invest
  • check_box_outline_blankcheck_boxtastytrade
  • check_box_outline_blankcheck_boxTD Ameritrade
  • check_box_outline_blankcheck_boxTradeStation
  • check_box_outline_blankcheck_boxTradier
  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull

Compare

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Overall Rating Vanguard eToro
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 3/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 3/5 Stars
Customer Service 3/5 Stars N/A
Education 3.5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Vanguard Review eToro Review
Broker Screenshots Vanguard eToro
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Vanguard eToro
Minimum Deposit $0.00 $100.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 N/A
Mutual Fund Trade Fee Varies N/A
Options (Per Contract) $1.00 $0.00
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $25 $0
Margin Rates Vanguard eToro
Margin Rate Under $25,000 13.75% info Not offered
Margin Rate $25,000 to $49,999.99 13.25% Not offered
Margin Rate $50,000 to $99,999.99 12.75% Not offered
Margin Rate $100,000 to $249,999.99 12.25% Not offered
Margin Rate $250,000 to $499,999.99 11.75% Not offered
Margin Rate $500,000 to $999,999.99 10.5% Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees Vanguard eToro
IRA Annual Fee $20.00
IRA Closure Fee $0.00
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $0.00 $75.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Vanguard eToro
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Mutual Funds (No Load) info N/A 0
Mutual Funds (Total) info N/A 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Vanguard eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Vanguard eToro
Education (Stocks) info Yes Yes
Education (ETFs) info No No
Education (Options) info No No
Education (Mutual Funds) info No No
Education (Bonds) info No No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info No No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info No No
Webinars (Archived) info No No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Vanguard eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No No
Trading - Simple Options info No Yes
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Vanguard eToro
Market Movers (Top Gainers) info No Yes
Stream Live TV info No No
Videos on Demand info No Yes
Stock Alerts info No Yes
Option Chains Viewable info No Yes
Watch List (Real-time) info No Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info No Yes
Watch Lists - Column Customization info No No
Watch Lists - Total Fields info 9 7
Stock App Charting Vanguard eToro
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 103
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No Yes
Trading Platforms Vanguard eToro
Active Trading Platform info N/A N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watch Lists - Total Fields info 9 7
Stock Chart Features Vanguard eToro
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 9 46
Charting - Drawing Tools info 0 48
Charting - Notes info No Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 1 5
Charting - Custom Studies info No No
Day Trading Vanguard eToro
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hot Keys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Vanguard eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Vanguard eToro
Stock Research - PDF Reports info 2 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No Yes
Stock Research - SEC Filings info No Yes
ETF Research Vanguard eToro
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No No
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No No
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Vanguard eToro
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info No No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info Yes No
Options Trading Vanguard eToro
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 9 0
Option Chains - Greeks info 0 4
Option Chains - Quick Analysis info No Yes
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking Vanguard eToro
Bank (Member FDIC) info No No
Checking Accounts info No No
Savings Accounts info No No
Credit Cards info No No
Debit Cards info No No
Mortgage Loans info No No
Customer Service Vanguard eToro
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes No
Email Support info Yes Yes
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info No Yes
24/7 Support info No No
Overall Vanguard eToro
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 2.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 3/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 3/5 Stars
Education 3.5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Vanguard Review eToro Review
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Vanguard vs eToro Comparison

Comparing brokers side by side is no easy task. We spend hundreds of hours each year testing the platforms, mobile apps, trading tools and general ease of use among online brokerages, as well as comparing commissions and fees, to find the best online broker.

Though many U.S. brokers offer basic trading features, such as an app, charting tools, stock research and educational content, the depth of those features can vary widely. Let's compare Vanguard vs eToro.

Is Vanguard or eToro better for beginners?

In stock trading, the more you know, the better you’ll do. Taking advantage of resources like articles, webinars, videos and interactive elements is a great way to shorten the learning curve. In our analysis, we examine the availability of several different types of educational materials.

For 2024, our review finds that Vanguard offers more comprehensive new investor education for beginning investors than eToro. Vanguard offers investors access to Videos, Education (Stocks) and Education (Retirement), while eToro offers investors access to Paper Trading, Videos and Education (Stocks). Neither have Education (ETFs), Education (Options), Education (Mutual Funds) and Education (Bonds).

What about Vanguard vs eToro pricing?

Vanguard and eToro charge the same amount for regular stock trades, $0.00. Option contracts are pricier at Vanguard, costing $1.00 per contract versus $0.00 per contract at eToro. Vanguard and eToro both charge (Not offered) per option contract. For a deeper dive, see our best brokers for free stock trading or options trading guides

Does Vanguard or eToro offer a wider range of investment options?

Looking at a full range of investment options, including order types and international trading, our research has found that Vanguard offers a more comprehensive offering than eToro. Vanguard ranks #9 out of 18 brokers for our Investment Options category, while eToro ranks #17.

Vanguard offers investors access to Stock Trading, Options Trading, OTC Stocks, Mutual Funds and Advisor Services, while eToro offers investors access to Stock Trading, Fractional Shares and Options Trading. Neither have Futures Trading and Forex Trading Looking at Mutual Funds, Vanguard and eToro both provide customers access to no transaction fee (NTF) mutual funds.

Do Vanguard and eToro offer cryptocurrency?

In our analysis of top U.S. brokerages, we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum. Though crypto has risen steadily in popularity, availability still varies from broker to broker. Our review finds that neither Vanguard or eToro offer crypto trading.

Which trading platform is better: Vanguard or eToro?

To compare the day trading platforms of Vanguard and eToro, we focused on trading tools and functionality across both web and desktop-based platforms. Popular day trading platform tools include streaming real-time quotes, stock alerts, trading hotkeys, direct market routing, streaming time and sales, customizable watch lists, backtesting, and fully functional charting packages, among many others. For day trading, eToro offers a better experience.

Does Vanguard or eToro offer a better stock trading app?

After testing 25 features across the stock trading apps of Vanguard and eToro, we found eToro to be better overall. The best stock market apps are easy to use, have excellent design, and deliver a fully featured online trading experience. Vanguard ranks #18 out of 18 brokers, while eToro ranks #11.

Vanguard Trading App Gallery

eToro Trading App Gallery

Which broker is better for researching stocks?

For research, Vanguard offers superior market research than eToro. Vanguard ranks #9 and eToro ranks #12.

Over the years, we've found that the best brokers provide rich market commentary, a variety of third-party research reports, and thorough quote screens that are not just easy to navigate, but that also include a comprehensive selection of fundamental data. Robust stock, ETFs, and mutual fund screeners are also must-haves for trade idea generation.

How do Vanguard and eToro compare in terms of minimum deposit required?

Vanguard requires a minimum deposit of $0.00, while eToro requires a minimum deposit of $100.00. From our testing, we found that SoFi is the only broker that requires a minimum deposit.

Which broker offers better margin rates for accounts under $25,000?

Vanguard charges 13.75% for accounts under $25,000 while eToro charges a margin rate of Not offered. The industry average of the 18 brokers we track is 9%.

Does Vanguard offer fractional shares? Does eToro?

Fractional shares are not offered by either broker. Our research has found that 46% of brokers offer fractional shares investing. Fractional shares allow traders to buy a part of a whole share of stock. For example, if Amazon is trading at $1,000, you could buy half a share for $500.

Can you trade penny stocks with Vanguard or eToro?

Neither Vanguard nor eToro allow you to trade penny stocks. Penny stocks are companies whose shares trade for under $5 and are listed over the counter (OTC). For brokers that do offer penny stock trades, the average commission is $3.

Does either broker offer banking?

Online banking can be a benefit for investors, and some brokerages do provide banking services to customers. Neither Vanguard nor eToro offers Checking Accounts, Savings Accounts, Debit Cards, Credit Cards and Mortgage Loans. Neither have Mortgage Loans.

Which broker offers stronger customer service?

StockBrokers.com partners with customer experience research group Confero to conduct phone tests from locations across the United States to thoroughly evaluate the quality and speed of brokerage customer service. (Read more about How We Test.) Here are the results of our current testing.

Vanguard was rated 6th out of 13 brokers, with an overall score of 8.33 out of 10.

eToro’s customer service could not be tested or rated due to the fact it does not offer phone support for prospective customers.

Is Vanguard good?

Vanguard is aimed squarely at buy-and-hold investors, and its platform reflects that focus. Vanguard is known for its low-cost funds, and the investment platform is really built for those looking to invest solely in mutual funds and ETFs.

Is eToro good?

Though its offerings have some limitations, eToro's approach will appeal to those interested in learning how to trade crypto or joining a crypto-focused community. The scope currently is limited in the U.S., so those looking for more advanced trading or trading a variety of underlyings will want to look elsewhere.

In the 2024 StockBrokers.com Annual Awards, eToro ranked No. 1 for Investor Community and Crypto Technology.

Vanguard vs eToro Winner

Overall winner: Vanguard

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