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Online Brokerage Comparison Tool

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February 23, 2023

Use the online brokerage comparison tool to compare over 150 different account features and fees across Ally Invest, Charles Schwab, J.P. Morgan Self-Directed, eToro, E*TRADE, Fidelity, Firstrade, Interactive Brokers, Merrill Edge, Robinhood, SoFi Invest, tastyworks, TD Ameritrade, TradeStation, Tradier, Vanguard, and Webull. Compare trading commissions, account fees, trading platforms and tools, stock research functionality, mobile stock apps, beginner investor education, and current special offers.

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Overall RatingAlly Invest
Overall 4/5 Stars
Commissions & Fees 4.5/5 Stars
Investment Options 4.5/5 Stars
Platforms & Tools 3.5/5 Stars
Mobile Trading Apps 4/5 Stars
Research 4/5 Stars
Customer Service 4/5 Stars
Education 4/5 Stars
Ease Of Use 4.5/5 Stars
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Review Ally Invest Review
Trading FeesAlly Invest
Minimum Deposit $0.00
Stock Trades $0.00
Penny Stock Fees (OTC) $4.95
Mutual Fund Trade Fee $0.00
Options (Base Fee) $0.00
Options (Per Contract) $0.50
Futures (Per Contract) N/A
Broker Assisted Trade Fee $20
Margin RatesAlly Invest
Margin Rate Under $25,000 10.75%
Margin Rate $25,000 to $49,999.99 10.50%
Margin Rate $50,000 to $99,999.99 9.75%
Margin Rate $100,000 to $249,999.99 8.50%
Margin Rate $250,000 to $499,999.99 7.50%
Margin Rate $500,000 to $999,999.99 7.00%
Margin Rate Above $1,000,000 6.25%
Account FeesAlly Invest
IRA Annual Fee $0.00
IRA Closure Fee $25.00
Account Transfer Out (Partial) $50.00
Account Transfer Out (Full) $50.00
Options Exercise Fee $0.00
Options Assignment Fee $0.00
Investment OptionsAlly Invest
Stock Trading Yes
Margin Trading Yes
Fractional Shares No
OTC Stocks Yes
Options Trading Yes
Complex Options Max Legs 4
Futures Trading No
Forex Trading Yes
Crypto Trading No
Crypto Trading - Total Coins 0
Mutual Funds (No Load) 13500
Mutual Funds (Total) 15000
Bonds (US Treasury) Yes
Bonds (Corporate) Yes
Bonds (Municipal) Yes
Advisor Services Yes
International Countries (Stocks) 0
Order TypesAlly Invest
Order Type - Market Yes
Order Type - Limit Yes
Order Type - After Hours Yes
Order Type - Stop Yes
Order Type - Trailing Stop No
Order Type - OCO No
Order Type - OTO No
Order Type - Broker Assisted Yes
BeginnersAlly Invest
Education (Stocks) Yes
Education (ETFs) Yes
Education (Options) Yes
Education (Mutual Funds) Yes
Education (Bonds) Yes
Education (Retirement) Yes
Retirement Calculator No
Investor Dictionary Yes
Paper Trading No
Videos No
Webinars No
Webinars (Archived) Yes
Progress Tracking No
Interactive Learning - Quizzes No
Stock Trading AppsAlly Invest
iPhone App Yes
Android App Yes
Apple Watch App No
Trading - Stocks Yes
Trading - After-Hours Yes
Trading - Simple Options Yes
Trading - Complex Options Yes
Order Ticket RT Quotes Yes
Order Ticket SRT Quotes No
Stock App FeaturesAlly Invest
Market Movers (Top Gainers) Yes
Stream Live TV No
Videos on Demand No
Stock Alerts No
Option Chains Viewable Yes
Watch List (Real-time) Yes
Watch List (Streaming) No
Watch Lists - Create & Manage Yes
Watch Lists - Column Customization No
Watch Lists - Total Fields 21
Stock App ChartingAlly Invest
Charting - After-Hours No
Charting - Can Turn Horizontally Yes
Charting - Multiple Time Frames Yes
Charting - Technical Studies 17
Charting - Study Customizations No
Charting - Stock Comparisons Yes
Trading PlatformsAlly Invest
Active Trading Platform N/A
Desktop Trading Platform No
Desktop Platform (Mac) No
Web Trading Platform Yes
Paper Trading No
Trade Journal No
Watch Lists - Total Fields 21
Stock Chart FeaturesAlly Invest
Charting - Adjust Trades on Chart No
Charting - Indicators / Studies 117
Charting - Drawing Tools 36
Charting - Notes Yes
Charting - Index Overlays Yes
Charting - Historical Trades No
Charting - Corporate Events No
Charting - Custom Date Range No
Charting - Custom Time Bars No
Charting - Automated Analysis Yes
Charting - Save Profiles Yes
Trade Ideas - Technical Analysis Yes
Charting - Study Customizations 5
Charting - Custom Studies No
Day TradingAlly Invest
Streaming Time & Sales No
Streaming TV No
Direct Market Routing - Stocks No
Ladder Trading No
Trade Hot Keys No
Level 2 Quotes - Stocks No
Trade Ideas - Backtesting No
Trade Ideas - Backtesting Adv No
Short Locator No
Order Liquidity Rebates No
Research OverviewAlly Invest
Research - Stocks Yes
Research - ETFs Yes
Research - Mutual Funds Yes
Research - Pink Sheets / OTCBB Yes
Research - Bonds No
Screener - Stocks No
Screener - ETFs Yes
Screener - Mutual Funds No
Screener - Bonds Yes
Misc - Portfolio Allocation No
Stock ResearchAlly Invest
Stock Research - PDF Reports 2
Stock Research - Earnings Yes
Stock Research - Insiders Yes
Stock Research - Social Yes
Stock Research - News Yes
Stock Research - ESG No
Stock Research - SEC Filings Yes
ETF ResearchAlly Invest
ETFs - Strategy Overview Yes
ETF Fund Facts - Inception Date Yes
ETF Fund Facts - Expense Ratio Yes
ETF Fund Facts - Net Assets Yes
ETF Fund Facts - Total Holdings Yes
ETFs - Top 10 Holdings Yes
ETFs - Sector Exposure No
ETFs - Risk Analysis Yes
ETFs - Ratings Yes
ETFs - Morningstar StyleMap No
ETFs - PDF Reports Yes
Mutual Fund ResearchAlly Invest
Mutual Funds - Strategy Overview Yes
Mutual Funds - Performance Chart Yes
Mutual Funds - Performance Analysis Yes
Mutual Funds - Prospectus No
Mutual Funds - 3rd Party Ratings Yes
Mutual Funds - Fees Breakdown Yes
Mutual Funds - Top 10 Holdings Yes
Mutual Funds - Asset Allocation No
Mutual Funds - Sector Allocation Yes
Mutual Funds - Country Allocation No
Mutual Funds - StyleMap No
Options TradingAlly Invest
Option Chains - Basic View Yes
Option Chains - Strategy View Yes
Option Chains - Streaming Yes
Option Chains - Total Columns 8
Option Chains - Greeks 1
Option Chains - Quick Analysis Yes
Option Analysis - P&L Charts Yes
Option Probability Analysis Yes
Option Probability Analysis Adv No
Option Positions - Greeks Yes
Option Positions - Greeks Streaming No
Option Positions - Adv Analysis Yes
Option Positions - Rolling Yes
Option Positions - Grouping Yes
BankingAlly Invest
Bank (Member FDIC) Yes
Checking Accounts Yes
Savings Accounts Yes
Credit Cards No
Debit Cards Yes
Mortgage Loans Yes
Customer ServiceAlly Invest
Phone Support (Prospect Customers) Yes
Phone Support (Current Customers) Yes
Email Support Yes
Live Chat (Prospect Customers) Yes
Live Chat (Current Customers) Yes
24/7 Support Yes
OverallAlly Invest
Overall 4/5 Stars
Commissions & Fees 4.5/5 Stars
Investment Options 4.5/5 Stars
Platforms & Tools 3.5/5 Stars
Mobile Trading Apps 4/5 Stars
Research 4/5 Stars
Education 4/5 Stars
Ease Of Use 4.5/5 Stars
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Review Ally Invest Review
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  • check_box_outline_blankcheck_boxVanguard
  • check_box_outline_blankcheck_boxWebull


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