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E*TRADE vs Moomoo 2026

StockBrokers.com

Written by StockBrokers.com

September 17, 2025
  Fact Checked

In this head to head comparison of E*TRADE vs Moomoo, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

E*TRADE
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4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Moomoo
4/5 Stars Overall
  • Minimum Deposit: $0.00 info
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Range of investments

E*TRADE has the edge overall when it comes to investment choices for account holders. Both E*TRADE and Moomoo support stock trading, margin trading, fractional shares, OTC stocks, and options trading, so either broker can work for everyday investors who want the basics. But E*TRADE adds more account types and products, including mutual funds, futures, crypto trading, traditional IRA accounts, Roth IRA accounts, and advisor services, while Moomoo does not offer those options. For investors comparing online brokers, E*TRADE offers a wider range of investments and account features than Moomoo.

Looking at the main shared features, E*TRADE and Moomoo are tied on stock trading, margin trading, fractional shares trading, OTC stocks, and options trading. Neither broker offers forex trading. This means both platforms give users access to common market trades, but E*TRADE goes further with mutual funds, futures, and crypto, giving account holders more ways to diversify in one place. E*TRADE’s crypto offering is limited to 3 coins, but that is still more than Moomoo’s zero-coin crypto lineup.

Independent ratings also favor E*TRADE for range of investments, with a 4.5-star score and a #4 ranking out of 14 brokers from StockBrokers.com. Moomoo is rated 3.5 stars for range of investments, and it does not have a listed StockBrokers.com rank in this category. For investors focused on the breadth of available investment options, E*TRADE is the stronger choice, while Moomoo may appeal more to those who only need the core trading tools.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Stock Trading Yes Yes
Account Feature - Margin Trading Yes Yes
Fractional Shares (Stocks) Yes Yes
OTC Stocks Yes Yes
Mutual Funds Yes No
Options Trading Yes Yes
Futures Trading Yes No
Crypto Trading Yes No
Crypto Trading - Total Coins 3 0
Range of Investments 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2026, Best Futures Trading Platforms for 2026

Trading platforms and tools

E*TRADE and Moomoo both earn 4 out of 5 stars for trading platforms and tools, but they stand out in different ways. E*TRADE is the better pick if you want flexibility and ease of use across devices, since it offers downloadable desktop platforms for Windows and Mac plus a browser-based trading platform. It also lets users paper trade, move open orders directly on a stock chart, save multiple chart profiles, and access its platform on the web without installing software. In StockBrokers.com’s ranking of 14 brokers, E*TRADE places #6 for trading platforms and tools, which points to a well-rounded experience for many everyday investors.

Moomoo also offers downloadable desktop platforms for Windows and Mac, along with paper trading, but it does not have a browser-based trading platform. Where Moomoo really pulls ahead is in charting and watch lists: it offers 90 watch list fields compared with E*TRADE’s 43, plus 194 technical indicators and 55 drawing tools, both higher than E*TRADE’s 121 indicators and 37 drawing tools. Moomoo also allows notes on charts, shows historical trades and corporate events, supports custom date ranges, and includes automated chart pattern analysis.

The main difference comes down to convenience versus depth. E*TRADE offers a smoother cross-platform setup and more chart-management features like chart-profile saving and order changes from the chart itself, while Moomoo gives more room for traders who want advanced charting, more watch list data, and custom studies. Neither broker offers a trading journal, and both support paper trading, so the best choice depends on whether you value easier access and broader platform availability or more advanced tools for active analysis.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Web Trading Platform Yes No
Desktop Trading Platform Yes Yes
Desktop Platform (Mac) Yes Yes
Paper Trading Yes Yes
Watchlists - Total Fields 43 90
Charting - Indicators / Studies 121 194
Charting - Drawing Tools 37 55
Advanced Trading 4/5 Stars 4/5 Stars

Dive deeper: Best Brokerage Accounts for 2026, Best Paper Trading Apps & Platforms for 2026

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Beginners and education

E*TRADE and Moomoo both give new and active investors a wide range of learning tools, including education on stocks, ETFs, options, mutual funds, paper trading, educational videos, and webinars. For beginners who want to learn the basics before placing real trades, each platform offers helpful ways to practice and build confidence. Neither broker includes educational quizzes or a way to track your learning progress, so the experience is more self-guided than structured.

Where E*TRADE has an edge is in bond education, which Moomoo does not currently offer. E*TRADE is also rated higher for education overall, earning 4 out of 5 stars and ranking #5 out of 14 brokers by StockBrokers.com. Moomoo is rated 3.5 out of 5 stars, and it does not have a listed StockBrokers.com education ranking, making E*TRADE the stronger choice if you want a broader investor education lineup.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Education (Stocks) Yes Yes
Education (ETFs) Yes Yes
Education (Options) Yes Yes
Education (Mutual Funds) Yes Yes
Education (Fixed Income) Yes No
Videos Yes Yes
Webinars Yes Yes
Education 4/5 Stars 3.5/5 Stars

Dive deeper: Best Trading Platforms for Beginners in 2026

Stock trading apps

For stock trading apps, E*TRADE and Moomoo are closely matched on the basics, and both give mobile traders a strong set of tools. Each broker offers iPhone and Android apps, Apple Watch support, streaming quotes, stock alerts, custom watch lists, customizable watch list columns, after-hours charting, landscape chart views, multi-time-frame charting, and mobile options trading. Both also earn the same 4.5-star rating for stock trading apps. If you want the bigger edge in app features and recognition, E*TRADE stands out slightly thanks to its higher StockBrokers.com ranking and its live streaming TV feature, while Moomoo has an advantage in video-on-demand content and a wider set of charting studies.

Looking at mobile access, E*TRADE and Moomoo each offer apps for both iPhone and Android, plus Apple Watch support for checking in on the market from your wrist. That makes either platform a good fit for investors who want to trade or monitor positions on the go. Both apps also support stock alerts, streaming quotes, and the ability to track holdings with custom watch lists, so day-to-day use should feel familiar on either side.

Where the apps start to differ is in extra content and charting depth. E*TRADE offers mobile live TV, which can help traders stay up to date on market news, while Moomoo offers videos on demand instead. On charts, Moomoo provides 191 technical studies compared with 107 at E*TRADE, giving active chart watchers more indicators to work with. Even so, E*TRADE is ranked #5 out of 14 brokers for stock trading apps by StockBrokers.com, while Moomoo is not ranked in that list, which may matter to readers looking for third-party validation.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
iPhone App Yes Yes
Android App Yes Yes
Apple Watch App Yes Yes
Stock Alerts Yes Yes
Charting - After-Hours Yes Yes
Charting - Technical Studies 107 191
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2026

Fees

If you are comparing E*TRADE and Moomoo on account fees and other charges, both brokers keep several core costs low: neither requires a minimum deposit, and both charge $0 for regular stock trades, IRA annual fees, IRA closure fees, options exercise fees, and options assignment fees. The biggest difference is that Moomoo charges $0 per options contract, while E*TRADE charges $0.65 per contract. Moomoo also has a lower margin rate than E*TRADE across the balance tiers listed, while E*TRADE may be the better fit for some transfer needs because it charges $0 for partial ACAT transfers, compared with Moomoo’s $75 fee. Overall, Moomoo comes out ahead for options and margin costs, while E*TRADE is more favorable for partial account transfers.

For everyday investing, both platforms are competitive because there is no minimum deposit and no commission on regular stock trades. That means either broker can work well if you mainly buy and sell stocks. If you trade options often, Moomoo has the edge on pricing because it does not charge an options contract fee, while E*TRADE does. This can make a noticeable difference for active options traders.

When it comes to borrowing on margin, Moomoo’s listed rate of 6.8% is lower than E*TRADE’s rates of 12.95%, 12.7%, and 12.2% across the balance ranges shown. On the other hand, if you expect to move only part of your account, E*TRADE’s $0 partial ACAT transfer fee is a clear advantage over Moomoo’s $75 charge. For a full account transfer, both brokers charge $75, so that cost is the same.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 $0.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $0.00

Dive deeper: Best Free Trading Platforms for 2026

Day Trading

When comparing E*TRADE vs Moomoo for day trading, both platforms give active traders useful tools like streaming time and sales, hotkeys for fast order entry, and level 2 quotes. That means each broker can help you track price action and place trades quickly. E*TRADE also offers streaming live TV and direct market routing for stocks, which can be helpful for traders who want more market news and control over how orders are sent. Moomoo, on the other hand, stands out with ladder trading, which some day traders prefer for fast-moving stocks.

Moomoo also has an edge for traders who want more built-in practice and research tools, since it offers both basic and advanced strategy backtesting, plus a short locator tool to check real-time shares available to short. E*TRADE does not offer those features. Neither broker offers order liquidity rebates, so that is not a difference here. Overall, E*TRADE may appeal more to traders who want direct market routing and live market content, while Moomoo may be a better fit for those who want ladder trading, backtesting, and short-selling tools.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Streaming Time & Sales Yes Yes
Streaming TV Yes No
Direct Market Routing - Equities Yes No
Level 2 Quotes - Stocks Yes Yes
Trade Ideas - Backtesting No Yes
Trade Ideas - Backtesting Adv No Yes
Short Locator No Yes

Dive deeper: Best Day Trading Platforms and Apps for 2026

Market Research

For market research, E*TRADE has the edge over Moomoo overall. Both brokers give investors access to stock, ETF, OTCBB/pink sheet, and bond research, and both include portfolio allocation views by asset class as well as stock and ETF screeners. E*TRADE stands out, though, because it also offers mutual fund research, social media sentiment data for stocks, ESG research, downloadable PDF reports for stocks, ETFs, and mutual funds, plus a mutual fund screener and a bond screener. That extra depth helps explain why E*TRADE earns 4.5 out of 5 stars for market research and ranks #3 out of 14 brokers, compared with Moomoo’s 3.5 stars and no StockBrokers.com ranking.

Looking more closely, the two brokers are similar in several basic research areas. Each offers research on stocks, ETFs, OTCBB and pink sheet securities, and bonds, and each lets users review how a portfolio is split across asset classes. Both also include stock and ETF screeners that can help investors find trade ideas. For many everyday investors, that means either platform can cover the core research needs for common investments.

E*TRADE pulls ahead when an investor wants more detailed tools and reports. It provides research on mutual funds, while Moomoo does not, and it also adds downloadable PDF research reports for stocks, ETFs, and mutual funds. E*TRADE further supports stock research with social media sentiment data and ESG insights, which Moomoo does not offer. Moomoo can still work well for basic research, but E*TRADE is the stronger choice for investors who want more ways to evaluate ideas before trading.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Research - Stocks Yes Yes
Screener - Stocks Yes Yes
Research - ETFs Yes Yes
Screener - ETFs Yes Yes
Research - Mutual Funds Yes No
Screener - Mutual Funds Yes No
Research - Fixed Income Yes Yes
Screener - Fixed Income Yes No
Research 4.5/5 Stars 3.5/5 Stars

Banking

When comparing E*TRADE and Moomoo for banking features, E*TRADE clearly offers more options for everyday money management. E*TRADE provides checking accounts, savings accounts, debit cards, credit cards, mortgage loans, and CDs, giving customers a wider range of banking tools in one place. Moomoo, by comparison, does not offer these banking products. For people who want an online broker with access to both investing and basic banking services, E*TRADE is the stronger choice.

Feature E*TRADE logoE*TRADE
Moomoo logoMoomoo
Checking Accounts Yes No
Savings Accounts Yes No
Debit Cards Yes No
Credit Cards Yes No
Mortgage Loans Yes No
Brokerage CDs Yes No

Dive deeper: Best Brokers with Checking Accounts for 2026

Winner

After opening live accounts and testing 14 of the best online brokers, our research and live account testing finds that E*TRADE is better than Moomoo. E*TRADE finished with an overall score of 86.0%, while Moomoo finished with a score of 78.0%.

With two distinct platforms (E*TRADE Web and Power E*TRADE) the broker effectively serves both the "set-it-and-forget-it" investor and the high-volume derivatives trader. Whether you aim to construct a long-term retirement portfolio or deploy complex options strategies, E*TRADE provides a sophisticated, dependable environment that grows with your ambition.

FAQs

Can you trade cryptocurrency with E*TRADE or Moomoo?

E*TRADE offers crypto trading, with access to 3 coins, while Moomoo does not currently offer crypto trading.

For investors looking specifically for cryptocurrency access, E*TRADE provides a clear advantage over Moomoo, which offers 0 coins for crypto trading.

Dive deeper: Best Online Brokers for Crypto Trading in 2026

Does E*TRADE or Moomoo offer IRAs?

E*TRADE offers both traditional and Roth IRA accounts, while Moomoo does not offer either type of IRA. Both brokers charge a $0 annual fee for IRA accounts and a $0 closure fee when closing an IRA.

Dive deeper: Best IRA Accounts for 2026

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Compare

0 of 5
Overall Rating E*TRADE Moomoo
Overall 4.5/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 3.5/5 Stars
Advanced Trading 4/5 Stars 4/5 Stars
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars
Research 4.5/5 Stars 3.5/5 Stars
Customer Service 3.5/5 Stars N/A
Education 4/5 Stars 3.5/5 Stars
Ease of Use 4/5 Stars 3.5/5 Stars
Winner check_circle
Review E*TRADE Review Moomoo Review
Broker Screenshots E*TRADE Moomoo
Broker Gallery (click to expand)
Trading Fees E*TRADE Moomoo
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) $6.95 $0.00
Mutual Fund Trade Fee $0.00 N/A
Options (Per Contract) $0.65 $0.00
Futures (Per Contract) $1.50 (Not offered)
Broker Assisted Trade Fee $25 N/A
Margin Rates E*TRADE Moomoo
Margin Rate Under $25,000 12.95% 6.8%
Margin Rate $25,000 to $49,999.99 12.7% 6.8%
Margin Rate $50,000 to $99,999.99 12.2% 6.8%
Margin Rate $100,000 to $249,999.99 11.7% 6.8%
Margin Rate $250,000 to $499,999.99 11.2% 6.8%
Margin Rate $500,000 to $999,999.99 Varies 6.8%
Margin Rate Above $1,000,000 Varies 6.8%
Account Fees E*TRADE Moomoo
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $0.00
Account Transfer Out (Partial) $0.00 $75.00
Account Transfer Out (Full) $75.00 $75.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options E*TRADE Moomoo
Stock Trading Yes Yes
Account Feature - Margin Trading Yes Yes
Fractional Shares (Stocks) Yes Yes
OTC Stocks Yes Yes
Options Trading Yes Yes
Complex Options Max Legs 4 4
Futures Trading Yes No
Forex Trading No No
Crypto Trading Yes No
Crypto Trading - Total Coins 3 0
Fixed Income (Treasurys) Yes No
Fixed Income (Corporate Bonds) Yes No
Fixed Income (Municipal Bonds) Yes No
Traditional IRAs Yes No
Roth IRAs Yes No
Advisor Services Yes No
International Countries (Stocks) 0 7
Order Types E*TRADE Moomoo
Order Type - Market Yes Yes
Order Type - Limit Yes Yes
Order Type - After Hours Yes Yes
Order Type - Stop Yes Yes
Order Type - Trailing Stop Yes Yes
Order Type - OCO Yes Yes
Order Type - OTO Yes No
Order Type - Broker Assisted Yes No
Beginners E*TRADE Moomoo
Education (Stocks) Yes Yes
Education (ETFs) Yes Yes
Education (Options) Yes Yes
Education (Mutual Funds) Yes Yes
Education (Fixed Income) Yes No
Education (Retirement) Yes No
Retirement Calculator Yes No
Investor Dictionary Yes Yes
Paper Trading Yes Yes
Videos Yes Yes
Webinars Yes Yes
Progress Tracking No No
Interactive Learning - Quizzes No No
Stock Trading Apps E*TRADE Moomoo
iPhone App Yes Yes
Android App Yes Yes
Apple Watch App Yes Yes
Trading - Stocks Yes Yes
Trading - After-Hours Yes Yes
Trading - Simple Options Yes Yes
Trading - Complex Options Yes Yes
Order Ticket RT Quotes Yes Yes
Order Ticket SRT Quotes Yes Yes
Stock App Features E*TRADE Moomoo
Mobile Research - Market Movers Yes Yes
Stream Live TV Yes No
Videos on Demand No Yes
Stock Alerts Yes Yes
Option Chains Viewable Yes Yes
Watchlist (Real-time) Yes Yes
Watchlist (Streaming) Yes Yes
Mobile Watchlists - Create & Manage Yes Yes
Mobile Watchlists - Column Customization Yes Yes
Stock App Charting E*TRADE Moomoo
Charting - After-Hours Yes Yes
Charting - Can Turn Horizontally Yes Yes
Charting - Multiple Time Frames Yes Yes
Charting - Technical Studies 107 191
Charting - Study Customizations Yes Yes
Charting - Stock Comparisons Yes Yes
Trading Platforms E*TRADE Moomoo
Active Trading Platform Power E*TRADE moomoo
Desktop Trading Platform Yes Yes
Desktop Platform (Mac) Yes Yes
Web Trading Platform Yes No
Paper Trading Yes Yes
Trade Journal No No
Watchlists - Total Fields 43 90
Stock Chart Features E*TRADE Moomoo
Charting - Adjust Trades on Chart Yes No
Charting - Indicators / Studies 121 194
Charting - Drawing Tools 37 55
Charting - Notes Yes Yes
Charting - Historical Trades Yes Yes
Charting - Corporate Events Yes Yes
Charting - Custom Date Range Yes Yes
Charting - Custom Time Bars No No
Charting - Automated Analysis Yes Yes
Charting - Save Profiles Yes No
Trade Ideas - Technical Analysis Yes Yes
Charting - Study Customizations 8 191
Charting - Custom Studies No Yes
Day Trading E*TRADE Moomoo
Streaming Time & Sales Yes Yes
Streaming TV Yes No
Direct Market Routing - Equities Yes No
Ladder Trading No Yes
Trade Hot Keys Yes Yes
Level 2 Quotes - Stocks Yes Yes
Trade Ideas - Backtesting No Yes
Trade Ideas - Backtesting Adv No Yes
Short Locator No Yes
Order Liquidity Rebates No No
Research Overview E*TRADE Moomoo
Research - Stocks Yes Yes
Research - ETFs Yes Yes
Research - Mutual Funds Yes No
Research - Pink Sheets / OTCBB Yes Yes
Research - Fixed Income Yes Yes
Screener - Stocks Yes Yes
Screener - ETFs Yes Yes
Screener - Mutual Funds Yes No
Screener - Fixed Income Yes No
Portfolio Asset Allocation Yes Yes
Stock Research E*TRADE Moomoo
Stock Research - PDF Reports 8 0
Stock Research - Earnings Yes Yes
Stock Research - Insiders Yes Yes
Stock Research - Social Yes No
Stock Research - News Yes Yes
Stock Research - ESG Yes No
Stock Research - SEC Filings Yes Yes
ETF Research E*TRADE Moomoo
ETFs - Investment Objective Yes Yes
ETF Fund Facts - Inception Date Yes Yes
ETF Fund Facts - Expense Ratio Yes Yes
ETF Fund Facts - Total Assets Yes Yes
ETF Fund Facts - Total Holdings Yes Yes
ETFs - Top 10 Holdings Yes Yes
ETFs - Sector Exposure Yes Yes
ETFs - Risk Analysis Yes No
ETFs - Ratings Yes No
ETFs - Morningstar StyleMap Yes No
ETFs - PDF Reports Yes No
Mutual Fund Research E*TRADE Moomoo
Mutual Funds - Investment Objective Yes No
Mutual Funds - Performance Chart Yes No
Mutual Funds - Performance Analysis Yes No
Mutual Funds - Prospectus Yes No
Mutual Funds - 3rd Party Ratings Yes No
Mutual Funds - Fees Breakdown Yes No
Mutual Funds - Top 10 Holdings Yes No
Mutual Funds - Asset Allocation Yes No
Mutual Funds - Sector Allocation Yes No
Mutual Funds - Country Allocation Yes No
Mutual Funds - StyleMap Yes No
Options Trading E*TRADE Moomoo
Option Chains - Total Greeks 5 5
Option Analysis - P&L Charts Yes Yes
Banking E*TRADE Moomoo
Bank (Member FDIC) Yes No
Checking Accounts Yes No
Savings Accounts Yes No
Credit Cards Yes No
Debit Cards Yes No
Mortgage Loans Yes No
Customer Service E*TRADE Moomoo
Phone Support (Prospective Customers) Yes Yes
Phone Support (Current Customers) Yes Yes
Email Support Yes Yes
Live Chat (Prospective Customers) No Yes
Live Chat (Current Customers) Yes Yes
24/7 Support Yes Yes
Overall E*TRADE Moomoo
Overall 4.5/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 3.5/5 Stars
Advanced Trading 4/5 Stars 4/5 Stars
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars
Research 4.5/5 Stars 3.5/5 Stars
Education 4/5 Stars 3.5/5 Stars
Ease of Use 4/5 Stars 3.5/5 Stars
Winner check_circle
Review E*TRADE Review Moomoo Review
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