Written by StockBrokers.com
In this head to head comparison of Ally Invest vs TradeUP, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
Ally Invest comes out ahead overall for investors who want more ways to build a portfolio, especially if mutual funds and advisor support matter to you. It offers stock trading, margin trading, OTC stocks, options trading, traditional IRA accounts, and Roth IRA accounts, and it is rated 4 stars for Range of Investments. TradeUP also supports stock trading, margin trading, OTC stocks, options trading, traditional IRA accounts, and Roth IRA accounts, but it earns a lower 3.5-star Range of Investments rating. In StockBrokers.com’s rankings out of 16 brokers, Ally Invest places #11, while TradeUP comes in at #15.
Both brokers cover the basics well for common investing needs. Each one lets you trade stocks and use margin, and both support OTC stocks and options. Neither Ally Invest nor TradeUP offers forex, futures, or crypto trading, so investors looking for those markets will need to look elsewhere. Crypto is not available at either broker, and each offers 0 coins for crypto trading.
The biggest difference is in fractional shares and mutual funds. TradeUP offers fractional shares trading, which can make it easier to invest with smaller amounts, while Ally Invest does not. On the other hand, Ally Invest offers mutual funds and advisor services, while TradeUP does not offer mutual funds and does not provide advisor services. If you want more account guidance and mutual fund access, Ally Invest may be the better fit; if fractional shares are more important, TradeUP has the edge.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Account Feature - Margin Trading | Yes | Yes |
| Fractional Shares (Stocks) | No | Yes |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms & Brokers for 2026, Best Futures Trading Platforms for 2026
TradeUP comes out ahead overall for trading platforms and tools, earning a 3.5-star rating and a #9 ranking out of 16 brokers from StockBrokers.com, compared with Ally Invest’s 1.5-star rating and #12 ranking. For traders who want more platform choice and deeper day-to-day trading features, TradeUP offers more of what many active users look for, while Ally Invest still covers the basics well enough for simpler needs.
One of the biggest differences is platform access. TradeUP offers both Windows and Mac downloadable desktop platforms, along with a browser-based platform, while Ally Invest only offers a browser-based platform. TradeUP also includes paper trading, which is useful for practicing without risking real money, but Ally Invest does not offer that feature. Neither broker provides a trading journal.
When it comes to charts and watch lists, TradeUP is stronger in a few key areas, though Ally Invest has some advantages too. TradeUP offers 60 watch list columns versus 10 at Ally Invest, and it lets users adjust open orders directly on a stock chart, show historical trades, and display corporate events on charts; Ally Invest does not. Ally Invest, however, offers more technical indicators, with 120 compared with TradeUP’s 44, and more drawing tools, with 36 compared with 8. Both brokers allow chart notes, automated technical analysis, multiple chart profiles, and the same 8 customization fields for editing an SMA study, but neither supports custom studies or custom date ranges for charts.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | Yes |
| Desktop Platform (Mac) | No | Yes |
| Paper Trading | No | Yes |
| Watchlists - Total Fields | 10 | 60 |
| Charting - Indicators / Studies | 120 | 44 |
| Charting - Drawing Tools | 36 | 8 |
| Advanced Trading |
|
|
Dive deeper: Best Brokerage Accounts and Online Stock Brokers for 2026, Best Paper Trading Apps and Simulators for 2026
Real traders choose Schwab.
A full-featured account for investing
Get up to $1,500 on new brokerage account*
Claim 12 free shares at Webull!
When it comes to beginner and investor education, Ally Invest has a clear edge over TradeUP. Ally Invest offers education on stocks, ETFs, and options, while TradeUP does not provide education in any of those areas. Neither broker offers learning on mutual funds or bonds, and both are limited when it comes to extras like videos, webinars, quizzes, or tools that track your progress. Even so, Ally Invest gives new investors more useful starting points for learning the basics of active trading and investing.
TradeUP does stand out in one area: it offers paper trading, which lets beginners practice without using real money. Ally Invest does not offer that feature. Still, Ally Invest earns a better education score overall, with 3 out of 5 stars versus TradeUP’s 1.5 stars. It also ranks higher among 16 brokers for education, coming in at #13 compared with TradeUP at #16, making Ally Invest the stronger choice for investors who want more educational support.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Education (Stocks) | Yes | No |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | No | No |
| Education (Fixed Income) | No | No |
| Videos | No | No |
| Webinars | No | No |
| Education |
|
|
Dive deeper: Best Trading Platforms for Beginners in 2026
For stock trading app features, Ally Invest and TradeUP are closely matched in a few key areas, and both offer iPhone and Android apps, mobile options trading, streaming quotes, and custom watch lists. Each also earned a 3-star rating for stock trading apps, but Ally Invest ranks slightly higher overall at No. 15 out of 16 brokers, compared with TradeUP at No. 16. If you want the app with a modest edge in overall ranking, Ally Invest comes out ahead, while TradeUP stands out more for its charting tools and alerts.
Both brokers cover the basics well, but TradeUP gives mobile traders a few more tools to work with. It offers stock alerts, customizable watch list columns, after-hours charting, and the ability to show stock comparisons on charts. TradeUP also includes 27 technical studies in its mobile charting, while Ally Invest offers none. On the other hand, Ally Invest does support mobile after-hours stock trading, which may matter to active traders who want to place trades outside regular market hours.
There are still some clear similarities and gaps. Neither broker offers an Apple Watch app, streaming live TV, videos on demand, or landscape chart view on mobile. Ally Invest does not offer stock alerts, custom watch list columns, or after-hours charting, while TradeUP does not appear to match Ally Invest’s mobile after-hours trading feature. For investors comparing stock trading apps, TradeUP is the better pick for mobile charting and alerts, while Ally Invest is a solid option for traders who value after-hours trading and a slightly better overall app ranking.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | Yes |
| Charting - After-Hours | No | Yes |
| Charting - Technical Studies | 0 | 27 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps of 2026
Ally Invest and TradeUP both keep some of the biggest basics simple: neither charges a minimum deposit, and both offer stock trades for $0.00. The clearest difference shows up in options and margin. TradeUP charges $0.00 per options contract, while Ally Invest charges $0.50. TradeUP also has lower margin rates across the listed balance tiers, at 5.99% compared with Ally Invest’s 11.75% for balances below $50,000 and 11.50% for balances from $50,000 to $99,999. On the whole, TradeUP may be the lower-cost choice for active options traders and margin users, while Ally Invest may appeal more to investors who want similar core pricing with a few fee differences to weigh carefully.
When it comes to retirement accounts, both brokers charge $0.00 for IRA annual fees. Ally Invest does charge a $25.00 IRA closure fee, while TradeUP charges $0.00. For account transfers, both brokers charge $50.00 for a partial ACAT transfer, but TradeUP charges more for a full transfer at $75.00, compared with Ally Invest’s $50.00.
Other fees are mostly matched. Both brokers charge $0.00 for options exercise fees and options assignment fees. In short, Ally Invest and TradeUP are similar in many everyday account charges, but TradeUP stands out for cheaper options trading, lower margin rates, and no IRA closure fee, while Ally Invest is the less expensive choice for a full account transfer.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $25.00 | $0.00 |
Dive deeper: Best Free Stock Trading Platforms and Commission-Free Apps for 2026
When comparing Ally Invest vs TradeUP for day trading, TradeUP has the clear edge on the tools active traders usually want most. TradeUP offers streaming time and sales for stocks, direct market routing, ladder trading, trading hotkeys, and level 2 quotes, while Ally Invest does not provide these features. These tools can help traders see market activity more clearly, place orders faster, and react more quickly during fast-moving sessions.
That said, neither broker offers some advanced day trading extras such as live TV, basic or advanced strategy backtesting, a short locator tool, or maker/taker rebates. For traders looking for a more hands-on platform with stronger order-entry and market-data features, TradeUP is the better fit. Ally Invest may suit investors who do not need the added speed and trade management tools that active day traders often look for.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Streaming Time & Sales | No | Yes |
| Streaming TV | No | No |
| Direct Market Routing - Equities | No | Yes |
| Level 2 Quotes - Stocks | No | Yes |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms and Apps for 2026
Ally Invest comes out ahead of TradeUP for market research overall, thanks to a wider set of tools and stronger ratings. Both brokers offer stock, ETF, OTCBB/pink sheets, and bond research, but Ally Invest also provides mutual fund research, social media sentiment data for stocks, and screeners for stocks, ETFs, and bonds. TradeUP does have one edge: it lets users see portfolio allocation by asset class, which Ally Invest does not. Still, if market research is a key priority, Ally Invest is the better pick based on its 3-star market research rating and #10 ranking out of 16 brokers, compared with TradeUP’s 2.0-star rating and #16 ranking.
When it comes to basic research coverage, both online brokers give users access to stock and ETF research, along with research for bonds and OTCBB/pink sheet securities. That means both platforms can help investors check the basics before making a trade. However, Ally Invest expands beyond the basics with mutual fund research, while TradeUP does not offer mutual fund research at all. Neither broker offers ESG research or downloadable PDF research reports for stocks, ETFs, or mutual funds.
For trade ideas, Ally Invest also offers more built-in help. It includes stock, ETF, and bond screeners, which can make it easier to find investments that fit a user’s goals. TradeUP does not offer stock, ETF, or bond screeners, and it also lacks social sentiment tools for stock research. In short, TradeUP covers the essentials, but Ally Invest gives investors more ways to dig into the market and narrow down choices.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | No | No |
| Research - Fixed Income | Yes | Yes |
| Screener - Fixed Income | Yes | No |
| Research |
|
|
When comparing Ally Invest and TradeUP for banking features, Ally Invest clearly offers more options for everyday money management. Ally Invest provides checking accounts, savings accounts, debit cards, and certificates of deposit (CDs), giving customers access to several useful banking tools in one place. TradeUP, by comparison, does not offer checking accounts, savings accounts, debit cards, or CDs. Neither online broker offers credit cards or mortgage loans, so those services are not available from either provider. If you want a broker with banking features attached, Ally Invest has the edge over TradeUP.
| Feature |
Ally Invest
|
TradeUP
|
|---|---|---|
| Checking Accounts | Yes | No |
| Savings Accounts | Yes | No |
| Debit Cards | Yes | No |
| Credit Cards | No | No |
| Mortgage Loans | No | No |
| Brokerage CDs | Yes | No |
Dive deeper: Best Brokerage Accounts with Checking: Top Bank Brokers
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Ally Invest is better than TradeUP. Ally Invest finished with an overall score of 56.0%, while TradeUP finished with a score of 50.8%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
Neither Ally Invest nor TradeUP offers crypto trading, so investors looking for direct access to digital assets will not find cryptocurrency support with either broker. Both platforms currently list zero coins for crypto trading, making them equally limited for crypto-focused investing.
Dive deeper: Best Online Brokers for Crypto Trading in 2026
Ally Invest and TradeUP both offer traditional and Roth IRA accounts, and neither broker charges an annual fee for IRA accounts. However, Ally Invest charges a $25 IRA closure fee, while TradeUP does not charge a closure fee.
Dive deeper: Best IRA Accounts for 2026
The best brokerage accounts of 2026, tested by our team. Compare Schwab, Fidelity, Interactive Brokers, E*TRADE and more online stock brokers on fees, platforms and research.
Jessica Inskip August 06, 2026
We tested the 5 best futures trading platforms of 2026. IBKR wins overall, and TradeStation has the lowest day-trade margins we found. Compare commissions, margins, and micros.
Jessica Inskip October 05, 2026
Find the best brokerage for high-net-worth investors. Compare Fidelity, Schwab, Merrill, and more for premium services and tailored investment tools.
Jessica Inskip January 27, 2026
Explore the best international brokers for U.S. investors. Compare Interactive Brokers, Charles Schwab, and Fidelity for global stock trading access.
Jessica Inskip May 22, 2026
Find the best Roth IRA accounts. Fidelity, Schwab, and E*TRADE lead with low fees, smart investing tools, and retirement planning support.
Andrea Coombes October 28, 2026
Find the best IRA accounts. Compare Fidelity, Schwab, Merrill Edge, E*TRADE, & J.P. Morgan for retirement planning, fees, tools, and account flexibility.
Jessica Inskip March 31, 2026
The best brokerage accounts with checking and the best banks for investing in 2026. Merrill Edge, J.P. Morgan, Ally, Fidelity and E*TRADE compared on cash management, debit cards, rewards and investing tools.
Jessica Inskip April 16, 2026
We tested 14 brokers with real accounts. See the best options trading platforms for beginners, low fees and advanced traders, with contract fees compared.
Jessica Inskip September 09, 2026
The best free stock trading platforms and commission-free apps for 2026. Interactive Brokers, Fidelity, Ally, J.P. Morgan and E*TRADE tested on the true cost of $0 trades, hidden fees and how free brokers make money.
Jessica Inskip September 02, 2026
Find top U.S. forex brokers. From tastyfx to OANDA, explore platforms with strong regulation, great tools, and user-friendly trading.
Steven Hatzakis May 29, 2026
Practice trading risk-free with the best paper trading apps and simulators of 2026. Compare Webull, Schwab thinkorswim, Interactive Brokers, E*TRADE and TradeStation, plus how paper trading works.
Jessica Inskip July 24, 2026
Fidelity, E*TRADE, and Schwab top our 2026 list of trading platforms and apps for beginners, with $0 minimums, $0 stock trades, and built-in education.
Jessica Inskip October 15, 2026
Find the best penny stock brokers. Compare Fidelity, Firstrade, Schwab, E*TRADE, and TradeStation for OTC access, fees, and tools.
Jessica Inskip August 02, 2026
Find the best crypto trading platform for 2026. We rank eToro, Fidelity, Interactive Brokers, Webull, and Robinhood on fees, security, and coin selection.
Steven Hatzakis May 27, 2026
Discover the best brokers for trade execution. Compare Fidelity, Interactive Brokers, and more for price improvement, speed, and transparency.
Jessica Inskip October 12, 2026
Find the best rollover IRA accounts. Compare Fidelity, Schwab, and E*TRADE for easy transfers, low fees, and smart retirement investing tools.
Andrea Coombes October 28, 2026
The best day trading platforms and apps for 2026. Interactive Brokers, Schwab thinkorswim, Fidelity, E*TRADE and TradeStation tested on execution speed, Level 2 data, hotkeys, margin rates and the pattern day trader rule.
Jessica Inskip October 05, 2026
Fidelity charges $0 stock and ETF trades and won #1 for Research and Education in 2026. See our tested review of its fees, platforms, IRAs, and apps.
Jessica Inskip November 12, 2026
Read our Public.com review to learn how its intuitive platform and community-driven features help simplify investing for first-time traders.
Jessica Inskip September 18, 2026
Read our TradeStation review and discover why its pro-level tools, deep customization, and options focus make it a top choice for active traders.
Jessica Inskip October 07, 2026
Read our Charles Schwab review to learn why its platforms, research, and investor resources make it one of the top-ranked brokerages.
Jessica Inskip November 12, 2026
Our Robinhood review tests $0 stock and options trades, #1-ranked prediction markets, and AI agent trading, plus where its website research falls short.
Jessica Inskip October 01, 2026
Read our Interactive Brokers review and see why it's a top choice for active traders with low costs, cutting-edge platforms, and global reach.
Jessica Inskip November 02, 2026
Read our Firstrade review and see why it’s a top choice for options traders, offering $0 contract fees, robust tools, and a growing feature set.
Jessica Inskip May 04, 2026
Our eToro review rates the social investing platform 3.0/5. Stock and ETF trades cost $0, crypto trades carry a 1% fee, and the minimum deposit is $50.
Jessica Inskip September 25, 2026
Read our 2026 E*TRADE review to see how powerful research, versatile platforms, and diverse investments make it a top choice for all investors.
Jessica Inskip September 29, 2026
Ally Invest scores 3/5 in our 2026 review. See how its $0 stock trades, $0.50 options, strong fixed income tools, and Ally Bank integration stack up.
Jessica Inskip September 14, 2026
Read our Webull review and discover its commission-free trading, sleek platforms, paper trading tools, and fractional shares.
Jessica Inskip October 20, 2026
Read our J.P. Morgan Self-Directed Investing review and discover its strengths in research, planning tools, and integration for Chase clients.
Jessica Inskip May 15, 2026
Read our tastytrade review and discover why it’s the top choice for options traders, with low fees, advanced tools, and a seamless platform.
Jessica Inskip October 27, 2026
Read our Merrill Edge Self-Directed review and see how it combines powerful investing tools, robust research, and integrated banking benefits.
Jessica Inskip September 29, 2026Select Brokers
↓×Compare
0 of 5| Overall Rating | Ally Invest | TradeUP | |
|---|---|---|---|
| Overall |
|
| |
| Range of Investments |
|
| |
| Advanced Trading |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Customer Service |
| N/A | |
| Education |
|
| |
| Ease of Use |
|
| |
| Winner | check_circle | ||
| Review | Ally Invest Review | TradeUP Review |
| Broker Screenshots | Ally Invest | TradeUP | |
|---|---|---|---|
| Broker Gallery (click to expand) |
|
| Trading Fees | Ally Invest | TradeUP | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $4.950 | $0.000 | |
| Mutual Fund Trade Fee | $0.00 | N/A | |
| Options (Per Contract) | $0.50 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $20 | N/A |
| Margin Rates | Ally Invest | TradeUP | |
|---|---|---|---|
| Margin Rate Under $25,000 | 11.75% | 5.99% | |
| Margin Rate $25,000 to $49,999.99 | 11.75% | 5.99% | |
| Margin Rate $50,000 to $99,999.99 | 11.50% | 5.99% | |
| Margin Rate $100,000 to $249,999.99 | 10.75% | 5.99% | |
| Margin Rate $250,000 to $499,999.99 | 8.50% | 5.99% | |
| Margin Rate $500,000 to $999,999.99 | 8.00% | 5.99% | |
| Margin Rate Above $1,000,000 | 7.25% | 5.99% |
| Account Fees | Ally Invest | TradeUP | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $25.00 | $0.00 | |
| Account Transfer Out (Partial) | $50.00 | $50.00 | |
| Account Transfer Out (Full) | $50.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Ally Invest | TradeUP | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Account Feature - Margin Trading | Yes | Yes | |
| Fractional Shares (Stocks) | No | Yes | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Fixed Income (Treasurys) | Yes | Yes | |
| Fixed Income (Corporate Bonds) | Yes | No | |
| Fixed Income (Municipal Bonds) | Yes | No | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 1 |
| Order Types | Ally Invest | TradeUP | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Ally Invest | TradeUP | |
|---|---|---|---|
| Education (Stocks) | Yes | No | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | No | No | |
| Education (Fixed Income) | No | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | No | No | |
| Investor Dictionary | No | No | |
| Paper Trading | No | Yes | |
| Videos | No | No | |
| Webinars | No | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Ally Invest | TradeUP | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | Yes |
| Stock App Features | Ally Invest | TradeUP | |
|---|---|---|---|
| Mobile Research - Market Movers | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | No | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watchlist (Real-time) | Yes | Yes | |
| Watchlist (Streaming) | No | Yes | |
| Mobile Watchlists - Create & Manage | Yes | Yes | |
| Mobile Watchlists - Column Customization | No | Yes |
| Stock App Charting | Ally Invest | TradeUP | |
|---|---|---|---|
| Charting - After-Hours | No | Yes | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 27 | |
| Charting - Study Customizations | No | Yes | |
| Charting - Stock Comparisons | No | Yes |
| Trading Platforms | Ally Invest | TradeUP | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | No | Yes | |
| Desktop Platform (Mac) | No | Yes | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | No | No | |
| Watchlists - Total Fields | 10 | 60 |
| Stock Chart Features | Ally Invest | TradeUP | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | Yes | |
| Charting - Indicators / Studies | 120 | 44 | |
| Charting - Drawing Tools | 36 | 8 | |
| Charting - Notes | Yes | Yes | |
| Charting - Historical Trades | No | Yes | |
| Charting - Corporate Events | No | Yes | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | No | No | |
| Charting - Study Customizations | 8 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Ally Invest | TradeUP | |
|---|---|---|---|
| Streaming Time & Sales | No | Yes | |
| Streaming TV | No | No | |
| Direct Market Routing - Equities | No | Yes | |
| Ladder Trading | No | Yes | |
| Trade Hot Keys | No | Yes | |
| Level 2 Quotes - Stocks | No | Yes | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Ally Invest | TradeUP | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Fixed Income | Yes | Yes | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | No | No | |
| Screener - Fixed Income | Yes | No | |
| Portfolio Asset Allocation | No | Yes |
| Stock Research | Ally Invest | TradeUP | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | No | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | Yes |
| ETF Research | Ally Invest | TradeUP | |
|---|---|---|---|
| ETFs - Investment Objective | No | Yes | |
| ETF Fund Facts - Inception Date | No | Yes | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Total Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | No | Yes | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | Yes | |
| ETFs - Risk Analysis | No | Yes | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Ally Invest | TradeUP | |
|---|---|---|---|
| Mutual Funds - Investment Objective | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Ally Invest | TradeUP | |
|---|---|---|---|
| Option Chains - Total Greeks | 5 | 5 | |
| Option Analysis - P&L Charts | No | Yes |
| Banking | Ally Invest | TradeUP | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | No | |
| Checking Accounts | Yes | No | |
| Savings Accounts | Yes | No | |
| Credit Cards | No | No | |
| Debit Cards | Yes | No | |
| Mortgage Loans | No | No |
| Customer Service | Ally Invest | TradeUP | |
|---|---|---|---|
| Phone Support (Prospective Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospective Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Ally Invest | TradeUP | |
|---|---|---|---|
| Overall |
|
| |
| Range of Investments |
|
| |
| Advanced Trading |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Education |
|
| |
| Ease of Use |
|
| |
| Winner | check_circle | ||
| Review | Ally Invest Review | TradeUP Review |
Charles Schwab
Fidelity
Interactive Brokers
E*TRADE
Webull
Robinhood
TradeStation
eToro
Moomoo
Trading 212
Interactive Investor
IG
Interactive Brokers
XTB
Hargreaves Lansdown
Saxo
Charles Stanley Direct
CIBC Investor's Edge
Interactive Brokers
Moomoo
Questrade
Qtrade
TD Direct Investing
Wealthsimple
Finviz
Stock Rover
Seeking Alpha
StockHero
TipRanks
TrendSpider
Trade Ideas
TraderSync
TradingView
Tradervue
TradeZella